{"id":7180,"date":"2016-11-15T21:28:59","date_gmt":"2016-11-15T21:28:59","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7180"},"modified":"2024-04-29T17:35:26","modified_gmt":"2024-04-29T17:35:26","slug":"publicity-tips-topics-perfect-for-radio","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-topics-perfect-for-radio\/","title":{"rendered":"Topics Perfect for Radio"},"content":{"rendered":"

Issue #1073 Nov. 15, 2016
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Topics Perfect for Radio<\/li>\n
  2. Big Changes at Wall Street Journal<\/li>\n
  3. List of Writers Conferences<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    I can hardly wait to be at the big family birthday party on Saturday when my twin great-nieces turn a year old. At a yarn shop, I found two adorable finger puppets–a turkey and a mama kangaroo with a little baby in her pouch. I thought they’d be cute birthday gifts because I can tuck a check inside each one. And then my sister told me both girls are teething, drooling and biting everything in site.<\/p>\n<\/blockquote>\n

    1. Topics Perfect for Radio<\/h3>\n

    <\/p>\n

    Now that you aren’t competing with election-related topics for publicity, here’s a reminder about the types of guests and shows that do well on radio.<\/p>\n

    Media consultant Walter Sabo<\/strong> suggests this easy way to know whether your topic is likely to get you booked as a guest: Would two friends discuss it over lunch?<\/p>\n

    “The parent-teacher conferences are this week. How should I dress for that? The engine light is still on and I’m not paying 150 bucks to make it turn off. Why am I fat? Am I getting fired? The vet now costs more than my doctor. Please don’t let your brother stay at our house again. Why did Brad Pitt<\/strong> marry that crazy woman anyway?”<\/p>\n

    In an article for Talkers.com<\/a>, Walter says any one of those topics can easily be dismissed as trivial. But together, they comprise life.<\/p>\n

    “Put on the air, those subjects mirror the interests needs and takes of listeners with kids, under 55, with busy lives and discretionary income.”<\/p>\n

    Unless you’re pitching a business show, stay away from business topics that do little to boost ratings.<\/p>\n

    To do: Read his article “What Are You Going to Do on Wednesday?”<\/a> Then listen to the free training I hosted with radio deejay Wayne Kelly<\/strong> on “How to Promote Your Book to More than 10,000 radio Listeners for Free, Month After Month.”<\/a><\/p>\n

    #pitchingtips #talkradio #radiopublicity<\/p>\n

    2. Big Changes at Wall Street Journal<\/h3>\n

    <\/p>\n

    If you read the print edition of Monday’s Wall Street Journal<\/strong> and noticed it looked different, here’s why.<\/p>\n

    To cut print costs, it debuted a reformatted print edition that eliminates and combines some sections.<\/p>\n

    The Journal is introducing a “Business & Finance”<\/strong> section that combines its previously separate Business & Tech and Money & Investing sections. It also folded the Personal Journal and Arena sections into a Life & Arts<\/strong> pages that will be included in the A section. The Journal also eliminated its standalone Greater New York section, folding that into the A section as well.<\/p>\n

    To do: Before you pitch, study the print edition so you aren’t pitching the editor of a section that has disappeared.<\/p>\n

    #wallstreetjournal #wsj #newspapers<\/p>\n

    3. List of Writers Conferences<\/h3>\n

    <\/p>\n

    If you’d like to attend or speak at a conference for writers, here’s a handy free resource that will help you find them.<\/p>\n

    It’s a Google Doc that’s chock full of names and contact information for the people and groups who sponsor these events, courtesy of Melissa Wilson<\/strong> at Networlding.com<\/a>. Check back periodically because some of the groups mentioned will be updating their information.<\/p>\n

    A big thanks to Publicity Hound Dan Janal<\/strong> of PRLeads.com<\/a> for tipping us off to this one.<\/p>\n

    To do: Discover a conference that will teach you a skill you need, or perhaps bring you in as a speaker. See the 2017 Guide to Conferences for Writers.\u00a0<\/a><\/p>\n

    #writersconference #authorconferences #conferencesforwriters<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    <\/p>\n

    Watch as Otto the Skateboarding Bulldog<\/a><\/strong> tries to make it into the Guinness World Records by riding through a human tunnel of 30 people. Will he do it without wiping out?\u00a0<\/p>\n[Tweet “RT @PublicityHound #PublicityTips –Topics Perfect for Radio #talkradio #radiopublicity”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1073 Nov. 15, 2016<\/h3>\n
      \n
    1. Topics Perfect for Radio<\/li>\n
    2. Big Changes at Wall Street Journal<\/li>\n
    3. List of Writers Conferences<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,456,277,457],"class_list":{"0":"post-7180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-newspapers","10":"tag-radio-publicity","11":"tag-writers","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7180"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}