The Publicity Hound’s
\nTips of the Week
\nIssue #545 March 8, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Don’t Fight Facebook<\/p>\n
2. LinkedIn Sleuthing<\/p>\n
3. Wanted: Milk Mustache Stars<\/p>\n
4. Publicity Hound Charlie Sheen<\/p>\n
5. What’s Your Klout Score?<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Don’t Fight Facebook
\n=====================================<\/p>\n
Just when I start feeling comfortable with the latest round of
\nchanges to Facebook, along comes another series of new features
\nthat throw me into a tailspin.<\/p>\n
For example, I voluntarily converted to the new format rather
\nthan waiting until later this month when everyone will be forced
\nto convert. But that places an ugly photo ribbon right at the top
\nof my fan page.<\/p>\n
That’s prime real estate, darn it!<\/p>\n
Most of the photo ribbons I’ve seen on other people’s pages
\ninclude a series of five unrelated photos that show fan page
\nowners posing with people they’ve met at events. The photos are
\nusually poorly cropped, too dark, or so small that people looking
\nat the page can’t identify who’s in the photo.<\/p>\n
Nor do they care.<\/p>\n
But I’ve figured out a way to manipulate that photo ribbon so I
\nuse it to promote my business and bring visitors to my website,
\nblog, Twitter profile and even product pages–without being
\nobnoxious.<\/p>\n
You can check it out by going to While you’re there, click on the Like button at the top of the Knowing how to use the photo ribbon to help your visitors and to Three years ago, when I hosted the webinar “11 Ways to Avoid But that was three years ago. So much has changed on Facebook I’ve fielded so many questions about Facebook’s new look and If you participated three years ago, or you’re confused by any We’re even going to be sharing a cool new tool I discovered that Register here, even if the time is inconvenient for you because http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/facebook12ways.htm<\/a><\/p>\n ====================================== Last week, I explained how LinkedIn’s Advanced Search Feature But here’s the best part.<\/p>\n Advanced Search can deliver to you a long list of purchasing Let’s say you need only names of people with a certain job title, Once you see the list of results, then what do you do? One answer But what if you have no mutual connections? And what if the list Wayne Breitbarth, who was the expert guest last week on my I recorded the webinar and you get download the video replay, the ===================================== If you know a wholesome teen-age girl who would be the perfect Seventeen magazine is looking for nine teen-agers for its Joining these kinds of contests, by the way, is great training Send your publicity pups to my blog to learn more about this: ===================================== Ideas for piggybacking your story idea onto the Charlie Sheen –Parenting experts, how would you advise the parents of the two –Addiction experts, what’s your advice to alcoholics or drug –Teachers, how are impressionable kids responding to the –Write an article on “5 Things Charlie Sheen Can Teach You About Can’t think of an idea that ties into Charlie? How about stealing ====================================== Klout is quickly becoming one of the most popular tools for Go to http:\/\/www.Klout.com<\/a>. Type your Twitter handle into the Now, go through the same process for your competitors and see how Your score will fluctuate a little from one day to the next, so Today, my score is 60 and I’m working like crazy to improve it.<\/p>\n ====================================== This video, about three and a half minutes, has had more than 2 Is this an optical illusion? How do think they made this look so http:\/\/www.youtube.com\/watch?v=vdX_OBUeHb4<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Girls, you could be the next Milk Mustache star Publicity Hounds are still posting dozens of comments to my piece ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #545 March 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Don’t Fight Facebook 2. LinkedIn Sleuthing 3. Wanted: Milk Mustache Stars 4. Publicity Hound Charlie Sheen 5. What’s Your Klout Score? 6. Hound Video of the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,55,56,48,29,36,19,5,27,14,10],"class_list":{"0":"post-718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-linkedin","12":"tag-media-relations","13":"tag-pitching-the-media","14":"tag-pitching-to-reporters","15":"tag-publicity-tips","16":"tag-social-media","17":"tag-social-networking","18":"tag-twitter","19":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"predecessor-version":[{"id":43227,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/718\/revisions\/43227"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/www.Facebook.com\/publicitytips<\/a><\/p>\n
\npage. Then click on each of the five photos and see what happens.<\/p>\n
\npromote–and understanding what you can do with all the other new
\nFacebook features–will give you incredible power that you never
\nknew you had.<\/p>\n
\nMissed Opportunities on Facebook,” Christine Buffaloe, my virtual
\nassistant, walked participants through Facebook and demonstrated
\nhow to use the site to attract friends and fans, join the
\nconversation, find your target audience and make people love you.<\/p>\n
\nthat some of the strategies we recommended back then can actually
\nwaste hours of your precious time due to the numerous changes on
\nFacebook.<\/p>\n
\nnavigation that Chris and I are hosting a webinar at 4 p.m.
\nEastern Time on Tuesday, March 15. It’s called “12 More Ways to
\nAvoid Missed Opportunities on the New & Improved Facebook.”<\/p>\n
\naspect of Facebook, you owe it to yourself to take this crash
\ncourse to learn about the new tools and how to use them to
\npromote your expertise.<\/p>\n
\nwill help you find other people’s fan pages where you can post
\nhelpful content to their walls, talk directly to their thousands
\nof fans, and get a link back to your own fan page–without
\nspamming.<\/p>\n
\nI’m recording it, and I’ll send you the replay link and all the
\nhandouts:<\/p>\n
\n2. LinkedIn Sleuthing
\n======================================<\/p>\n
\nserves as your own Lt. Columbo and helps you track down important
\npeople with whom you want to connect.<\/p>\n
\nmanagers, event planners, journalists, bloggers, publishers, or
\nother business people in almost any industry who you’d like to
\nmeet–within just a few seconds.<\/p>\n
\nin a certain state, and within a 50-mile radius of a certain zip
\ncode. Lt. Columbo can deliver that, too.<\/p>\n
\nis to choose someone from that list who’s a second- or third-
\nlevel connection, and then look for people who are connected to
\nyou and to them. Ask the mutual connection to introduce you.<\/p>\n
\nincludes someone identified only by first name and last initial?
\nThen what do you do?<\/p>\n
\nwebinar, “Your LinkedIn Power Formula: How to Make Killer
\nContacts, Pull Crowds to Events, be a Star in Your Industry &
\nTrack Down Leads Like a Bloodhound,” shared a sneaky little trick
\nthat can let you penetrate even big companies and go directly to
\nthe decision-maker you need even if you aren’t connected to them
\nyet on LinkedIn.<\/p>\n
\nMP3 and all the handouts at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n3. Wanted: Milk Mustache Stars
\n=====================================<\/p>\n
\nspokesperson to promote milk, tell her that she could one of the
\nnext stars of the “got milk?” ads–complete with the signature
\nmilk mustache.<\/p>\n
\ncampaign.<\/p>\n
\nfor publicity puppies who might want to become full-fledged
\nPublicity Hounds when they grow up.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7956<\/p>\n
\n4. Publicity Hound Charlie Sheen
\n=====================================<\/p>\n
\ndrama:<\/p>\n
\ngoddesses living with Charlie? Should mom or dad try to talk some
\nsense into their daughters, or is it beyond too late? (I often
\nask myself, where are these girls’ mothers?)<\/p>\n
\naddicts who might think they “aren’t as bad as Charlie”?<\/p>\n
\npublicity stunts? And what are you telling them?<\/p>\n
\n(fill in the blank)”<\/p>\n
\nan idea from “116 WOW Story Ideas from January through June” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/JanIdeas.htm<\/a><\/p>\n
\n5. What’s Your Klout Score?
\n======================================<\/p>\n
\nmeasuring your influence online and in social media circles.<\/p>\n
\nbox and hit “View.”<\/p>\n
\nyour score compares to theirs.<\/p>\n
\nreturn periodically and check it.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nmillion views on YouTube. It features an exercise instructor who
\nlooks like a poodle and her obedient students–a pack of poodles
\nthat look like the exercise instructor.<\/p>\n
\nlifelike? It starts slow, but stay with it.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7956<\/p>\n
\non whether to accept a journalist’s invitation for an email
\ninterview:
\nhttp:\/\/publicityhound.net\/?p=7900<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"