The Publicity Hound’s
\nTips of the Week
\nIssue #543 March 1, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. LinkedIn: Your Own Lt. Columbo<\/p>\n
2. More Facebook & Twitter Followers<\/p>\n
3. Email Interviews with Reporters<\/p>\n
4. For Authors & Publishers Only<\/p>\n
5. Promoting a BBQ Restaurant<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. LinkedIn: Your Own Lt. Columbo
\n=====================================<\/p>\n
Stop waiting for your ideal customers and clients to invite you
\nto connect with them on LinkedIn.<\/p>\n
Go find them.<\/p>\n
LinkedIn’s Advanced Search feature is like having your own Lt.
\nColumbo right at your fingertips.<\/p>\n
And it could very well be the most powerful feature on the
\nworld’s largest business networking site. If you know how to
\nsearch correctly, your efforts just might lead you to a company
\nthat’s looking for what you’re selling.<\/p>\n
Wayne Breitbarth, who sells office furniture in Milwaukee, told
\nme two amazing stories about the power of Advanced Search.<\/p>\n
His company used it to track down a Milwaukee company that needs
\nto buy a truckload of office furniture. One thing led to another,
\nand now Wayne’s company is vying with one other vendor for the
\ncontract, thanks to LinkedIn.<\/p>\n
In another instance, one of Wayne’s friends who sells promotional
\nitems was trying to get into a sizable company in the Madison
\narea for years but direct mail and phone calls proved futile.<\/p>\n
Using LinkedIn’s Advanced Search function, Wayne was able to
\ntrack down the correct department that was looking for vendors.
\nBut who within that department was the right person to contact?<\/p>\n
Advanced Search to the rescue once again. He found the right
\nperson, and his friend was able to submit a bid for a $1 million
\ncontract.<\/p>\n
Wayne has become such an expert on LinkedIn, that he’ll be
\nspeaking at Inc. magazine’s Growco conference in Las Vegas in
\nApril.<\/p>\n
He’s also agreed to demonstrate how to use Advanced Search, and
\nmany other LinkedIn features, when he’s my guest during a webinar
\nat 3 p.m. Eastern Time on Thursday, March 3.<\/p>\n
It’s called “Your LinkedIn Power Formula: How to Make Killer
\nContacts, Pull Crowds to Events, be a Star in Your Industry &
\nTrack Down Leads Like a Bloodhound.” His handouts include 12 ways
\nto use LinkedIn to promote live or virtual events.<\/p>\n
Learn more about the webinar, how to register, and what else ====================================== During Thursday’s LinkedIn webinar, I’m going to share a trick I It started with a wild idea on how I can use LinkedIn to attract It worked like a charm. I saw a nice little bump in the number of Here’s the best part. I’ve figured out a way to make sure this I ran it by Wayne Breitbarth and he loved it!<\/p>\n You will too. But I’m sharing it only with people who sign up for Register here: ===================================== The blog post I wrote yesterday on whether to accept invitations Would you allow a reporter, editor or freelancer to send you a Take a minute and really think about your answer.<\/p>\n Then go to my blog and see if your decision is the right one: Tell me in the comments section if you think I’m wrong.<\/p>\n ===================================== Want to find out how one author made her book an Amazon.com, Join my friend, Steve Harrison, tomorrow, March 2, for a free You’ll hear from four authors who’ve used it to make their books To register go here now: I’m promoting this call as a compensated affiliate because I get ====================================== This week, eight Publicity Hounds have advice for Michael Smith From Debbie Gioquindo:<\/p>\n “Claim your business on FourSquare and offer some promotions with From Dale Hutchings:<\/p>\n “Sponsor a contest to name the pig.”<\/p>\n From Ron Wood:<\/p>\n “Send your discount offer to the editors of (local) publications. The Publicity Hound says:<\/p>\n Here are my two ideas. First, make sure local Harley Owners Then, get your restaurant onto Yelp. It’s a review site, where Don’t solicit good reviews because that’s against Yelp’s Terms of Yelp is one of “50+ Places Online to Promote Your Live or Virtual ====================================== I talk to him when I’m lonesome like, When he looks at me so attentively, Then he rubs his nose on my tailored clothes, For the good Lord knows I can buy more clothes, –Author W. Dayton Wedgefarth<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Authors, the media don’t care about your books Use LinkedIn to attract more fans on Twitter, Facebook Email interview with journalists? Yes or no? ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #543 March 1, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. LinkedIn: Your Own Lt. Columbo 2. More Facebook & Twitter Followers 3. Email Interviews with Reporters 4. For Authors & Publishers Only 5. Promoting a BBQ\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,48,9,5,27,14],"class_list":{"0":"post-716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-linkedin","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"predecessor-version":[{"id":43300,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/716\/revisions\/43300"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nyou’ll learn, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n2. More Facebook & Twitter Followers
\n======================================<\/p>\n
\ndiscovered last week on my own.<\/p>\n
\nmore Twitter followers and Facebook fans.<\/p>\n
\npeople who are now following me on both of those sites.<\/p>\n
\ntask doesn’t take more than about 10 seconds of my time each when
\nI use it.<\/p>\n
\nthe webinar.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n3. Email Interviews with Reporters
\n=====================================<\/p>\n
\nfrom journalists who want to interview you by email resulted in
\nmore comments to my blog than I can ever remember.<\/p>\n
\nlist of questions, then include your email responses in an
\narticle, without every talking to the interviewer on the phone?<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7900<\/p>\n
\n4. For Authors & Publishers Only
\n=====================================<\/p>\n
\nBarnes & Noble and New York Times Bestseller?<\/p>\n
\nwebinar (or telephone seminar) and discover the ingenious, yet
\nsimple “bestseller blueprint” you can use to sell more books in a
\nweek than most authors sell all year.<\/p>\n
\nbestsellers and one who sold $184,256.00 of copies at zero cost!<\/p>\n
\n http:\/\/www.bestsellerblueprintcall.com\/?10011<\/p>\n
\na glut of phone calls from authors who can’t park in their
\ngarages that are filled with cardboard boxes of books they can’t
\nunload.<\/p>\n
\n5. Promoting a BBQ Restaurant
\n======================================<\/p>\n
\nof Philadelphia. Michael’s brother owns a BBQ restaurant for
\ntake-out and delivery only and needs ideas on how to market it to
\npeople in the Philadelphia area. The motto, emblazoned on T-
\nshirts and the menus, is “Dig the Pig!”<\/p>\n
\nthe badges. Also create a Facebook page, and post promotions and
\nspecials daily. You can even target clientele in your small
\ntarget area. Follow that with a Twitter account to begin to
\ncreate relationships with the neighborhood.”<\/p>\n
\nI was an editor for a long time and was always looking for a way
\nto help my readers.”<\/p>\n
\nGroups (HOGS) know about the “Name the Pig” contest.<\/p>\n
\npeople post reviews of local restaurants, bars, nightclubs, etc.<\/p>\n
\nService. Rather, let customers know you’re on Yelp. Put “See us
\non Yelp” on receipts, flyers, signs near the cash register, etc.<\/p>\n
\nEvents to Reach Your Target Market & Pull Sell-out Crowds.” It’s
\na video recording of a wildly popular webinar I hosted a few
\nmonths ago that packed the virtual house. Learn more about it at
\n http:\/\/publicityhound.com\/events.htm<\/a><\/p>\n
\n6. Hound Quote of the Week
\n======================================<\/p>\n
\nand I’m sure he understands.<\/p>\n
\nand gently licks my hands<\/p>\n
\nbut I never say naught thereat.<\/p>\n
\nbut never a friend like that.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7886<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7895<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7900<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"