This morning,\u00a0as I was writing the lead item for today’s issue of my\u00a0ezine on how\u00a0to piggyback your news off of celebrities, the gals on the set of the ABC daytime hit “The View” were knee-deep in a discussion about the Middle East.<\/p>\n
As co-host Elizabeth Hasselbeck, a conservative, was making a comment about “radical Islam,” liberal Rosie O’Donnell, who had joined the show only a week before, let loose with this zinger:<\/p>\n
“Radical Christianity\u00a0is just as threatening as radical Islam in a country like America where we have a separation of church and state.”\u00a0You can watch the clip here.<\/a><\/p>\n Conservative talk show hosts pounced on\u00a0the comment. Bloggers\u00a0seized the moment. And smart Publicity Hounds, from anti-war protesters to Christian churches, will\u00a0recognize the perfect opportunity to weigh in one way or the other. How? By writing a\u00a0press release and posting it online, or writing a\u00a0letter to the editor\u00a0or column for the local alternative weekly, or a column for a religion magazine.<\/p>\n In my “Special Report #50: How to\u00a0Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue,”<\/a> I explain that\u00a0tying into celebrity gossip, or controvesial statements like the one on “The View,”\u00a0is one of the best ways to\u00a0generate publicity. \u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" This morning,\u00a0as I was writing the lead item for today’s issue of my\u00a0ezine on how\u00a0to piggyback your news off of celebrities, the gals on the set of the ABC daytime hit “The View” were knee-deep in a discussion about the Middle East. As co-host Elizabeth Hasselbeck, a conservative, was making a comment about “radical Islam,”\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205],"class_list":{"0":"post-715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=715"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/715\/revisions"}],"predecessor-version":[{"id":41175,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/715\/revisions\/41175"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}