The Publicity Hound’s
\nTips of the Week
\nIssue #542 Feb. 22, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Steal This Headline<\/p>\n
2. Startling LinkedIn Statistic<\/p>\n
3. No More Boring Tweets<\/p>\n
4. Twitter One-liners<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Steal This Headline
\n=====================================<\/p>\n
Don’t worry. I won’t sick the police dogs on you for stealing
\nheadlines, tweaking them and using them on your own blog posts,
\narticles and content for the social media sites.<\/p>\n
I steal them all the time. So do other journalists.<\/p>\n
They’re called formula headlines and they’re all over the covers
\nof consumer magazines and on blogs. They often beg to be stolen,
\nlike this one:<\/p>\n
Authors, Publishers: 50 things under $50 to promote your book<\/p>\n
I saw that headline on a blog published by author Lisa Peitsch.
\nThink of the ways you can tweak it to suit your needs. Some
\nexamples:<\/p>\n
–Eat at your desk? 5 things under $5 to keep your keyboard clean<\/p>\n
–Moms: 10 things under $10 to occupy a cranky toddler<\/p>\n
–Drivers: 20 things under $20 to store in your trunk for
\nemergencies<\/p>\n
You get the idea. Make a list of formula headlines you like and
\nthen tweak them when needed.<\/p>\n
You’ll find formula headlines galore at Copyblogger, one of the ====================================== BNET Blogger Jim Edwards wrote about a surprising nugget of Most of its 90 million registered users don’t visit the site on a I blinked when I saw that. I read it again. Then I ventured an Most LinkedIn users simply don’t understand the power of making Learning all that is time-consuming. And applying it can eat up Even if less than half of those who have accounts on LinkedIn use I’ve heard one success story after another of LinkedIn users who Tom Beug, one of my fellow management consultants in The Summit If you’re on LinkedIn but you’re confused about how to use the Join LinkedIn expert Wayne Breitbarth and me for a webinar on Inc. Magazine is so impressed with Wayne that the magazine has Learn more about the webinar, how to register, and what you’ll ===================================== OK, so you’ve stopped tweeting about boring topics like when That’s a start. But how do you find compelling, interesting MediaBistro.com suggests these five tips for spicing up your –Say something controversial.<\/p>\n –Sprinkle in some quotes.<\/p>\n –Add humor.<\/p>\n –Tweet breaking news.<\/p>\n –Join a hashtag conversation.<\/p>\n You can read the entire log post here: I’ve also started following more influential people who If you’re not using Twitter lists, you’re missing out on a I hosted a webinar recently on “How to Use Twitter Lists & ===================================== If you like the tips you read here, but you aren’t following me This morning, for example, I shared this link where you can find Follow me on Twitter at http:\/\/www.Twitter.com\/PublicityHound<\/p>\n ====================================== Michael Smith of Philadelphia writes:<\/p>\n “My brother is the chef\/owner of Fletcher’s BBQ, a restaurant “It offers take-out and delivery only. The motto, emblazoned on “My brother already has landed a great story in the local paper, “In addition to ads and publicity in local papers, what are other “Any advice you and your Publicity Hounds can offer to promote a The Publicity Hound says:<\/p>\n There sure are, Michael. Help This Hound questions from ====================================== Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia If a fire hydrant has H2O inside, what does it have outside? DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Need story ideas? Here are 6 to pitch in March Why half of LinkedIn users aren’t active on the site ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #542 Feb. 22, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal This Headline 2. Startling LinkedIn Statistic 3. No More Boring Tweets 4. Twitter One-liners 5. Help This Hound 6. Hound Joke of the Week 7.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,48,9,5,14,10],"class_list":{"0":"post-712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-linkedin","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-networking","13":"tag-twitter","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntop blogs in the world for writing sterling copy. Scroll down and
\nsee many of the formula headlines under the title “Popular
\nArticles” in the right margin: http:\/\/www.CopyBlogger.com<\/a><\/p>\n
\n2. Startling LinkedIn Statistic
\n======================================<\/p>\n
\ninformation tucked inside the document that LinkedIn wrote for
\nits initial public offering recently:<\/p>\n
\nmonthly basis, or hardly ever use it. In fact, Jim says, the
\ncompany can’t tell the difference between an inactive or deceased
\nmember and an active user.<\/p>\n
\neasy guess as to why.<\/p>\n
\nconnections, joining groups, answering questions, making and
\nreceiving recommendations, promoting events, starting
\ndiscussions, and providing daily status updates. They aren’t
\naware that they can ask their connections to introduce them to
\npowerful movers, shakers and other influential users who might
\nnever take their phone calls or answer their emails.<\/p>\n
\nprecious weeks and months.<\/p>\n
\nthe site monthly, that’s still more than 44 million people who
\ndo. LinkedIn has turned into the go-to destination for companies
\nand nonprofits that are checking out job applicants, looking for
\nrecommendations for vendors, and searching for experts who can
\nsolve their problems.<\/p>\n
\nhave used the site to sign book contracts with publishers, find
\npaid speaking engagements, and attract consulting clients.<\/p>\n
\nGroup in Milwaukee, used LinkedIn to contact a former client and
\nsay hi. Turns out the company needed an executive, and signed a
\ncontract with Tom to conduct the search.<\/p>\n
\nsite, don’t spent weeks or months learning.<\/p>\n
\nMarch 3 on “Your LinkedIn Power Formula: How to Make Killer
\nContacts, Pull Crowds to Events, be a Star in Your Industry &
\nTrack Down Leads Like a Bloodhound.”<\/p>\n
\ninvited him to speak at its Growco conference April 6-8 in Las
\nVegas.<\/p>\n
\nfind on the killer handouts, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n3. No More Boring Tweets
\n=====================================<\/p>\n
\nyou’ve logged onto your computer, what you ate for lunch, and
\nwhich coffee shop you’re tweeting from.<\/p>\n
\ncontent that fills the void and forces your followers to retweet
\nwhat you’ve written?<\/p>\n
\nTwitter feed:<\/p>\n
\n http:\/\/www.mediabistro.com\/alltwitter\/5-types-of-tweets-that-
\nwill-get-you-retweeted_b3431<\/a><\/p>\n
\ngenerously share information like the type listed above. One very
\neasy way to find them is to visit the profiles of Twitterers I
\nadmire, check out their lists, and then subscribe to the ones I
\nlike.<\/p>\n
\npowerful, timesaving tool that can also help you promote your
\nexpertise.<\/p>\n
\nDirectories to Generate Business & Build Your Brand.” The replay
\nis available at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n4. Twitter One-Liners
\n=====================================<\/p>\n
\non Twitter, go to the dog house without your dinner because
\nyou’re missing hundreds of helpful tips.<\/p>\n
\n41 terrific one-liners, perfect for Twitter. Many of my followers
\nare already retweeting it:
\n http:\/\/hubpages.com\/hub\/funny-one-liners-for-twitter<\/a><\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nthat opened in September in a working middle-class neighborhood
\nin the Philadelphia suburbs.<\/p>\n
\nT-shirts and the menus, is ‘Dig the Pig!’<\/p>\n
\nand that drove some customers to the venue. Now we’re looking to
\nkeep the momentum going. By the way, he provides 10 percent
\ndiscounts to the local VFW, policemen, firefighters and active
\nmilitary, and also donates to local churches.<\/p>\n
\neffective ways to spread the word? There are a lot of other
\neateries in the neighborhood but not authentic BBQ food, so it’s
\nfilling a niche.<\/p>\n
\nnew take-out only BBQ food venue? I’m sure there are some great
\nideas out there among your readers.”<\/p>\n
\nrestaurant owners always seem to generate a lot of ideas. I love
\nthe logo of the pig on the motorcycle and the “Dig the Pig”
\nmotto. Hounds with ideas for Michael’s brother can post them to
\nmy blog at http:\/\/publicityhound.net\/?p=7866<\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nfor this one:<\/p>\n
\nAnswer…K9P<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7854<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7848<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"