The Publicity Hound’s
\nTips of the Week
\nIssue #543 Feb. 15, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Quick, Upgrade Your FB Fan Page<\/p>\n
2. Pesky Facebook Birthday Greetings<\/p>\n
3. The Power of LinkedIn Groups<\/p>\n
4. You Don’t Need this for Publicity<\/p>\n
5. Tips for Hounds with Disabilities<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Quick, Upgrade Your FB Fan Page
\n=====================================<\/p>\n
If you’re using a Facebook Fan Page to brand your business, as
\nevery savvy Publicity Hound should, do yourself and your fans a
\nfavor and upgrade to the new layout.<\/p>\n
Here’s a recap of what’s new:<\/p>\n
–The tabs are gone. Navigation is now where people expect to
\nfind it–on the left, under their profile photos.<\/p>\n
–You now have the flexibility to interact with the other areas
\nof Facebook as a Page, or as a person. To do that, go to Account
\nin the upper right corner and click on the drop-down arrow to
\n“Switch back to…” This toggle lets you decide if you want to
\ncomment on other people’s pages under your own name, or under the
\nname of your Fan page. Commenting under the name of your Fan
\nPage could pull people back to your own Page.<\/p>\n
–Get notifications when fans interact with your Page or posts.
\nYou can see activity from the Pages you like in your news feed.
\nYou can “Like” other Pages and feature them on your Page.<\/p>\n
–You have new Settings. You can set defaults for your email
\nnotifications and how you post to your Page–as yourself or your
\nPage. You can also select which featured Pages appear in the left
\ncolumn.<\/p>\n
–The most recent photos that you post to your Wall, or photos
\nthat you tag your Page in, will appear at the top of the Page. To
\nhide a photo, roll over it and click X. I don’t like this change
\nbecause photos junk up the Page and claim prime real estate.
\nPlease, Facebook, give us the power of making these photos go
\naway. Until that happens, I’m going to make the photos that
\nappear at the top of my page more interesting by including more
\ninteresting photos in the content I post to my Fan Page Wall.<\/p>\n
Facebook is rolling out the new look right now and you’ll
\neventually be forced to convert to the new format next month. But
\ndon’t wait. Do it now.<\/p>\n
======================================
\n2. Pesky Facebook Birthday Greetings
\n======================================<\/p>\n
I’m re-evaluating everything I do on Facebook, including sending
\nbirthday greetings that once were cool but are quickly losing
\ntheir luster.<\/p>\n
So I asked my Facebook fans if they still send birthday
\ngreetings.<\/p>\n
What a response!<\/p>\n
Several fans suggested clever ways to make your birthday greeting
\nreally stand out from the hundreds of others. Somebody even
\ncommented that she doesn’t have her real birthday listed on
\nFacebook. I don’t either. Why make it easy for thieves to steal
\nmy identity?<\/p>\n
Go to my Fan Page and take a look. The post is the second from
\nthe top.<\/p>\n
If you’re not a fan yet, you first must “Like” my Page. Do that
\nby clicking on the thumb-up “Like” box on the right side, near
\nthe top.<\/p>\n
http:\/\/www.Facebook.com\/publicitytips<\/a><\/p>\n Please join in the conversation and tell me if I’m wrong.<\/p>\n ===================================== With a few exceptions, the Groups function on Facebook has proven That’s because Groups have turned into a haven for spammers. Not so on LinkedIn.<\/p>\n Wayne Breitbarth, an expert on how to use the world’s top Groups are very easy to join, and Wayne recommends that you join –It will be easy for people to find you.<\/p>\n –Joining Groups in which your customers, suppliers or vendors –You can promote an event you’re hosting to a group of people Still need convincing? Join Wayne and me for a webinar on March 3 Inc. magazine is so impressed with Wayne that the magazine has Learn more about the webinar, how to register, and what you’ll Time conflict? Sign up anyway. I’ll send you the link for the ===================================== Authors, speakers, experts and business owners who try to get –A pretty face. They see drop-dead gorgeous TV talk show hosts –A college degree or fancy credentials. Nope.<\/p>\n –An expensive publicist. A good one can cost more than $2,000 a Many experts who get booked repeatedly don’t have any of those The media loves them and they’re regularly on radio\/TV shows and To discover how these “publicity superstars” do it and how you, http:\/\/www.freepublicity.com\/superstars\/?10011<\/a><\/p>\n P.S. Even though the call is free, I’m a compensated affiliate if ====================================== This week, two Publicity Hounds have tips on how Judith Bron of From Christine Buffaloe:<\/p>\n “I just did a Google search and found this posting:<\/p>\n “Making Facebook Accessible for Everyone, at “Accessibility and Assistive Technology at From Raghava Satish:<\/p>\n After giving specific instructions on how to install a Firefox “I am also blind, and if you would like to know more about Read the comments at my blog at http:\/\/publicityhound.net\/?p=7772<\/p>\n ====================================== Meet Chaser, the border collie that knows 1,022 words and can http:\/\/today.msnbc.msn.com\/id\/41489081\/ns\/today-today_pets_and_animals\/?gt1=43001<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Why LinkedIn Groups put Facebook Groups to shame 6 ways to romance journalists with your pitch 9 ways to connect with LinkedIn pals who change jobs ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #543 Feb. 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Quick, Upgrade Your FB Fan Page 2. Pesky Facebook Birthday Greetings 3. The Power of LinkedIn Groups 4. You Don’t Need this for Publicity 5. Tips\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,71,56,48,36,19,9,5,27,14],"class_list":{"0":"post-708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-how-to-get-free-publicity","11":"tag-linkedin","12":"tag-pitching-the-media","13":"tag-pitching-to-reporters","14":"tag-publicity-for-niche-markets","15":"tag-publicity-tips","16":"tag-social-media","17":"tag-social-networking","18":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n3. The Power of LinkedIn Groups
\n=====================================<\/p>\n
\nto be a time-waster if you’re using Groups primarily to promote
\nyour expertise and your business.<\/p>\n
\nUnless a Facebook Group is really serving your needs, you’d be
\nwise to spend the majority of your time on your Fan Page.<\/p>\n
\nbusiness networking site, says his research shows that LinkedIn
\nusers rate Groups as the second most important part of LinkedIn.
\n(People-searching is rated the most useful function.)<\/p>\n
\nseveral DOZEN. That’s right, as in 40 or 50 (the limit). Here’s
\nwhy:<\/p>\n
\nhang out is a way to connect, answer questions and share
\nexpertise and resources.<\/p>\n
\nwho have the same interests, even if they aren’t connected to
\nyou. I get lots of LinkedIn invitations from people who I meet in
\nGroups.<\/p>\n
\non “Your LinkedIn Power Formula: How to Make Killer Contacts,
\nPull Crowds to Events, be a Star in Your Industry & Track Down
\nLeads Like a Bloodhound.”<\/p>\n
\ninvited him to speak at its Growco conference April 6-8 in Las
\nVegas.<\/p>\n
\nfind on the killer handouts, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\nvideo replay and all the downloads.<\/p>\n
\n4. You Don’t Need This for Publicity
\n=====================================<\/p>\n
\nbooked on big TV talk shows or into major newspapers and
\nmagazines–and fail–mistakenly think it’s because they don’t
\nhave one of these three things:<\/p>\n
\nand think they have to look that good, too, just to be invited
\nonto the set. Wrong.<\/p>\n
\nmonth. (Who has that kind of money?)<\/p>\n
\nthings. In almost every field, there are people who are very good
\nat getting publicity.<\/p>\n
\nfeatured in print publications. They not only get a ton of free
\npublicity but they also know how to really profit from the media
\ncoverage through increased sales, name recognition, speaking
\nengagements and more.<\/p>\n
\ntoo, can get more coverage using their strategies, join Steve
\nHarrison, this Thursday, Feb. 17, for a free webinar (or
\nteleseminar if you prefer):<\/p>\n
\nyou buy any of Steve’s products or services.<\/p>\n
\n5. Tips for Hounds with Disabilities
\n======================================<\/p>\n
\nSpring Valley, NY, who is blind, can deal with the problem of
\ntyping letters into a captcha box when she wants to create a
\nsocial media account.<\/p>\n
\n http:\/\/blog.facebook.com\/blog.php?post=71852922130<\/a>, then leads to
\nanother article as well:<\/p>\n
\n http:\/\/www.facebook.com\/help\/?page=440<\/a><\/p>\n
\nplug-in, Raghava says:<\/p>\n
\naccessible social networks, visit this site
\nhttp:\/\/www.inclusiveplanet.com which is an accessible social
\nnetwork website for people with visual challenges. Here, people
\nshare software, books and music.”<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nfind objects by name.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7839<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7817<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7810<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"