The Publicity Hound’s
\nTips of the Week
\nIssue #541 Feb. 8, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your LinkedIn Power Formula<\/p>\n
2. Washington Post Book Reviews<\/p>\n
3. How to Avoid Corrections<\/p>\n
4. If “Good Morning America” Calls<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Your LinkedIn Power Formula
\n=====================================<\/p>\n
When someone on LinkedIn types keywords into the search box to
\nfind someone with your expertise, how close to the top of the
\nlist will your profile appear?<\/p>\n
That depends. One very important factor is whether others have
\nrecommended you on LinkedIn.<\/p>\n
Recommendations are the only outside verification of the
\ninformation you have provided in your profile. Also, words
\nincluded in the recommendations are keyword searchable.<\/p>\n
LinkedIn expert Wayne Breitbarth says it’s imperative that you
\ncollect recommendations that are specific and strategic. But to
\nget them, you don’t always have to ask. There are other ways to
\ngenerate them, and they’re part of Wayne’s three-part LinkedIn
\nformula that he shares with audiences as he travels throughout
\nthe U.S.<\/p>\n
I’ve been reading and applying his tips for several months and
\ninvited him to be my guest during a webinar March 3. It’s called
\n“Your LinkedIn Power Formula: How to Make Killer Contacts, Pull
\nCrowds to Events, be a Star in Your Industry & Track Down Leads
\nLike a Bloodhound.”<\/p>\n
Inc. Magazine has invited Wayne to speak at their Growco
\nconference, April 6-8 in Las Vegas.<\/p>\n
By the way, he isn’t one of the big social media “gurus.” He
\nsells office furniture not far from me in Wisconsin. But he’s
\nbecome such an expert on how to use LinkedIn strategically that I
\nwant you to see him in action.<\/p>\n
LinkedIn isn’t the same social media site you might have joined
\nthree years ago. It has a variety of new apps, features and tools
\nthat can quickly put you in front of the most influential people
\nin your industry. Wayne will explain how.<\/p>\n
Learn more about the webinar, how to register, and what you’ll ====================================== Good news for authors.<\/p>\n The Washington Post has divided its Sunday Arts & Style section In the Arts section, the newspaper is adding one additional The Post has added other new features, too. Read about all of Authors, don’t rely only on print publicity for your books. ===================================== The next time you’re ready to send a press release, post an Mistakes are a bigger problem than you might think. The Sheboygan Here are six tips on how to avoid corrections:<\/p>\n –Ask someone else to proofread your work. Every editor needs an –Tell your proofreader to actually call the telephone numbers –Make sure dates are consistent. If the date of an event is Feb. –Don’t rely on spell-check. If it’s supposed to be “their,” and –Double-check the spelling of all names.<\/p>\n –Use the Associated Press Stylebook, the essential tool What if you learn you’ve erred AFTER you’ve sent your press ===================================== Do you remember every pitch you’ve emailed or called in to Of course you don’t.<\/p>\n But if a guest booker for “Good Morning America” calls this On Thursday, Feb. 10, Steve Harrison will host a free teleseminar Then you’ll learn about the 3 big secrets for doing it the right If you can’t make the call, recruit somebody to take notes for ====================================== Judith Bron of Spring Valley, NY, writes:<\/p>\n “I’m not the only blind person in the world, nor am I the only “However, I wouldn?t mind having Facebook and Twitter accounts or “And does anyone have any suggestions on how I can get around The Publicity Hound says:<\/p>\n With tens of millions of people using these sites, I’m surprised ====================================== To err is human, to forgive, canine.<\/p>\n –Unknown<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Hear my business blogging tips Feb. 16 in Milwaukee 6 ways to avoid errors in press releases, blog posts ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #541 Feb. 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your LinkedIn Power Formula 2. Washington Post Book Reviews 3. How to Avoid Corrections 4. If “Good Morning America” Calls 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[55,56,48,36,5,27,14],"class_list":{"0":"post-703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-free-publicity","8":"tag-how-to-get-free-publicity","9":"tag-linkedin","10":"tag-pitching-the-media","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":43257,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/703\/revisions\/43257"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nfind in the killer handouts at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n2. Washington Post Book Reviews
\n======================================<\/p>\n
\ninto two new sections.<\/p>\n
\nreview of an arts-related book. In the Style section, it will be
\nadding one additional review of a pop culture book.<\/p>\n
\nthem at
\n http:\/\/www.washingtonpost.com\/wp-
\ndyn\/content\/article\/2011\/01\/13\/AR2011011303449.html<\/a><\/p>\n
\n“Special Report #40: 42 Publicity Tips for Authors and Small
\nPublishers” will give you ideas galore for reaching your target
\nmarket. Only $10. Order at
\n http:\/\/publicityhound.com\/publicity-products\/reports.html#SpecialReport42<\/a><\/p>\n
\n3. How to Avoid Corrections
\n=====================================<\/p>\n
\narticle to an online directory or publish a blog post, make sure
\nit’s error-free.<\/p>\n
\nPress in Wisconsin, where I worked as the editor, says at its
\nwebsite that one-third of the corrections it prints are due to
\nincorrect information in press releases and from sources. One
\nthird!<\/p>\n
\neditor.<\/p>\n
\nthat appear in the release, and type website URLs into a browser
\nwindow to make sure they are correct.<\/p>\n
\n12 in the headline, is it Feb. 12 in the body copy?<\/p>\n
\nthe release says “there,” spell-check won’t catch it.<\/p>\n
\njournalists use to determine things like the correct names of
\ngovernment agencies, whether certain words should be capitalized,
\nand when names of groups should be abbreviated, like AARP.<\/p>\n
\nrelease? Read more about corrections at my blog at
\nhttp:\/\/publicityhound.net\/?p=7782<\/p>\n
\n4. If “Good Morning America” Calls
\n=====================================<\/p>\n
\njournalists the last 12 months? What about the last 3 months?<\/p>\n
\nafternoon and asks for more details regarding the pitch you
\nemailed her in July, you’d better be ready. I’ve heard of
\nPublicity Hounds getting calls up to two years after delivering a
\npitch.<\/p>\n
\non the three biggest tips you need to know to get onto major TV
\nshows. You’ll learn what NOT to send to producers, what NOT to
\npitch to guest bookers, and mistakes you should never make, or
\nthey’ll blackball you forever.<\/p>\n
\nway. Read more about what you’ll learn and register for the free
\ncall at one of two times-2 or 7 p.m. Eastern Time–at
\n http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n
\nyou. (I’m a compensated affiliate.)<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\none who doesn’t have a Facebook account.<\/p>\n
\nan active LinkedIn account. The problem is that whenever I go to
\nthese sites, I’m asked to identify something visually. Like the
\ndeaf can?t hear, the blind can’t see. What can be done with
\nsocial networking sites to make them accessible to everyone?<\/p>\n
\nthis problem?”<\/p>\n
\nthere isn’t a way around the captcha problem. Hounds, do you have
\nideas for Judith? If so, post them to my blog at
\nhttp:\/\/publicityhound.net\/?p=7772<\/p>\n
\n6. Hound Quote of the Week
\n======================================<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7757<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7782<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"