{"id":7023,"date":"2010-09-20T11:16:45","date_gmt":"2010-09-20T11:16:45","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=7023"},"modified":"2010-09-20T11:16:45","modified_gmt":"2010-09-20T11:16:45","slug":"comment-on-forbes-aarp-mags-redesigns","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/comment-on-forbes-aarp-mags-redesigns\/","title":{"rendered":"Comment on Forbes & AARP mags’ redesigns"},"content":{"rendered":"

\"aarp<\/a>Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them\u00a0is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature.<\/p>\n

Really crafty\u00a0Publicity Hounds will be able to weave into the letters other information about their companies without making it sound like a free commercial.\u00a0<\/p>\n

Meg Weaver, who reports on the magazine industry through her excellent Wooden Horse Magazine News ezine, says:<\/p>\n

AARP, the Magazine has a new look, starting with the September\/October issue that shows actor Dennis Quaid on the cover. It has more white space and\u00a0shorter articles, in addition to a redesigned website<\/a>. The bi-monthly magazine is mailed to its more than 24 million members, with slightly different verisons for each age group\u00a0(50-59, 60-69, and over 70).<\/p>\n

Forbes will launch its redesigned magazine and website on Wednesday,\u00a0Sept. 22.\u00a0They even created a Facebook Fan Page<\/a>\u00a0to promote\u00a0the redesign. If you comment on the new look on the\u00a0Fan Page wall, you have a chance to win an iPad.\u00a0\u00a0<\/p>\n

Publishing companies often spend big bucks on redesigns. That’s why it’s smart for Publicity Hounds to comment on a\u00a0magazine’s new look, or even things such as new features, departments and columnists.<\/p>\n

During the teleseminar I hosted on “How to Use Newspaper and Magazine Editorial Pages<\/a>,” I explained the two types of letters that editors LOVE to publish:\u00a0those that take a strong stand on a controversial issue, or letters that comment on recently published articles.<\/p>\n

A redesign fits into that second category.\u00a0Comment on the redesign and explain why you love it, or hate it, and chances are good\u00a0the editors will print your\u00a0letter.\u00a0\u00a0\u00a0<\/p>\n

What publications would you like to get into, and what have they done lately that you can comment on via a letter to the editor? How else do you use letters to the editor or a newspaper’s or magazine’s editorial\u00a0pages for publicity?<\/p>\n","protected":false},"excerpt":{"rendered":"

Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them\u00a0is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature. Really crafty\u00a0Publicity Hounds will be able to weave into the letters other information about their companies without\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":0,"footnotes":""},"categories":[615],"tags":[29],"class_list":{"0":"post-7023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7023"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7023\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}