{"id":6982,"date":"2016-09-02T14:15:12","date_gmt":"2016-09-02T14:15:12","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6982"},"modified":"2024-05-02T15:38:51","modified_gmt":"2024-05-02T15:38:51","slug":"pitch-a-kaepernick-tie-in","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/pitch-a-kaepernick-tie-in\/","title":{"rendered":"Pitch a Kaepernick Tie-in"},"content":{"rendered":"<p style=\"text-align: center;\">Issue #1052 Sept. 2, 2016<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center;\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Pitch a Kaepernick Tie-in<\/li>\n<li>The Beauty of a Short Tips List<\/li>\n<li>Your Google About.Me Profile<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote><p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>I love the blues, even when I&#8217;m blue. I&#8217;ll be at the <a href=\"http:\/\/paramountmusic.org\/\" target=\"_blank\" rel=\"noopener\">Paramount Blues Festival<\/a> in Port Washington where I&#8217;ll see one my favorite bands, Reverend Raven and the Chain-Smokin&#8217; Altar Boys. When the Rev holds service, he brings down the house, and his congregation prays for more. Labor Day will find me laboring over a new product I can hardly wait to tell you about. I don&#8217;t know of another one like it.<\/p><\/blockquote>\n<h3 style=\"text-align: left;\">1. Tips Lists Still in Demand<br \/>\n<\/h3>\n<p><a href=\"https:\/\/youtu.be\/OQqpqgc5piA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6983 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2016\/09\/kaepernick.jpg\" width=\"300\" height=\"190\" \/><\/a><\/p>\n<p>The <strong>Colin Kaepernick<\/strong> story screams for a tie-in from smart Publicity Hounds&#8211;especially on this long Labor Day weekend in the U.S. when the media are groveling for news.<\/p>\n<p>Ideas to pitch:<\/p>\n<ul>\n<li><strong>Crisis counselors and PR pros<\/strong>, if you were advising Kaepernick, what would you tell him to do? With more players following his lead, is this sports crisis spinning out of control?<\/li>\n<li><strong>Brand managers and marketing experts<\/strong>, is the NFL damaging its brand by not instituting a policy that says players must stand? Would it make things worse?<\/li>\n<li><strong>Experts in the nonprofit world<\/strong>, is Kaepernick&#8217;s pledge to donate the first $1 million he makes this season to organizations helping communities affected by racial injustice and police brutality an easy out for the quarterback?<\/li>\n<li><strong>If you&#8217;re an NFL fan<\/strong>, are you doing anything to criticize or support the protest? Selling your season tickets? Staying away from all games? Joining Kaepernick by not standing?<\/li>\n<\/ul>\n<p>To do: <strong>Michelle Tennant<\/strong> of Wasabi Publicity piggybacks onto breaking news frequently to get top-tier publicity for her clients. In honor of Labor Day weekend, don&#8217;t labor on this task by starting from scratch when you pitch. Let Michelle show you how. Purchase the webinar &#8220;5 Steps to Use Breaking News to Score Publicity&#8221; and grab the bonus handouts so you can see the exact pitches that Michelle emailed to the media to get such a terrific response for her clients and place them on &#8220;Larry King Live,&#8221; &#8220;Dr. Phil&#8221; and on CNN\u2019s &#8220;HLN.&#8221; You save $24.98 when you use the coupon code NFL (apply and recalculate) at checkout. <a href=\"https:\/\/publicityhound.com\/shop\/webinar-5-steps-to-use-breaking-news-to-score-publicity\" target=\"_blank\" rel=\"noopener\">Order here.<\/a><\/p>\n<h3>2. The Beauty of a Short Tips List<\/h3>\n<p><a href=\"https:\/\/youtu.be\/EK_wzP-v5Uo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6985 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2016\/09\/Tips-Helpful-Tips-300x200.jpg\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p>Three reasons I like super-short lists of no more than five tips that tie into your product, service, cause or issue.<\/p>\n<ol>\n<li>They fill small holes on a printed page, boosting your chances of landing publicity in a big consumer or industry magazine.<\/li>\n<li>You can submit lists simultaneously to dozens of media outlets without pitching, following up, or worrying about whether one of them wants an exclusive.<\/li>\n<li>People share them like nobody&#8217;s business on social media.<\/li>\n<\/ol>\n<p>I demonstrated how to write one during Thursday&#8217;s webinar <strong>&#8220;How to Use a Tips List to Promote Absolutely Anything.&#8221;<\/strong> The video replay comes with 3 sample tips lists and 3 cheat sheets to use when writing yours. <a href=\"https:\/\/publicityhound.com\/shop\/how-to-use-a-tips-list-to-promote-absolutely-anything\" target=\"_blank\" rel=\"noopener\">Order here.<\/a><\/p>\n<h3>3. Your Google About.Me Profile<\/h3>\n<p><a href=\"https:\/\/youtu.be\/RsHN8ypgyS4\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6986 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2016\/09\/About.Me-Profile.jpg\" width=\"303\" height=\"114\" \/><\/a><\/p>\n<p>Google makes me crazy. Nuts. Bonkers.<\/p>\n<p>Its engineers, who I&#8217;m convinced will rule the world, are clueless about clarity, and how to explain their products to the public. That&#8217;s why understanding your About.me profile is almost impossible.<\/p>\n<p>If you already have any Google account such as YouTube, Gmail, Google Play, etc., you have an About.Me page. Good luck finding it.<\/p>\n<p>Google+ expert <strong>BL Ochman<\/strong> says you must know how to use it correctly because it will affect both your online identity and your future Google search results. THAT caught my attention.<\/p>\n<p>It&#8217;s a complicated mish-mash, and she has done her best to sort it all out for you at her blog. She says this is the beginning of what could be a long series of related changes involving Google+, YouTube, Hangouts and more. We&#8217;re on it, so stay tuned.<\/p>\n<p>To do: Get a jump on understanding this mess. Read her article <a href=\"http:\/\/www.whatsnextblog.com\/what-you-must-know-about-google-about-me-profile\/\" target=\"_blank\" rel=\"noopener\">&#8220;What you must know about your Google About.Me Profile.&#8221;<\/a><\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6987 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2016\/09\/happy-splashing.jpg\" width=\"300\" height=\"160\" \/><\/p>\n<p>Idaho&#8217;s Lakeview Park lets their favorite four-legged friends run through the &#8220;sprayground,&#8221; on the final day of its summer season \u2013 all for a worthy cause! You&#8217;ll want to <a href=\"http:\/\/www.today.com\/video\/watch-this-water-park-go-to-the-dogs-literally-753566787581?icid=vbar\" target=\"_blank\" rel=\"noopener\">jump in and join them.<\/a><\/p>\n[Tweet &#8220;RT @PublicityHound #PublicityTips &#8212; Pitch a Kaepernick Tie-in #TipsLists #Kaepernick&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1052 Sept. 2, 2016<\/h3>\n<ol>\n<li>Pitch a Kaepernick Tie-in<\/li>\n<li>The Beauty of a Short Tips List<\/li>\n<li>Your Google About.Me Profile<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6982\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/pitch-a-kaepernick-tie-in\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[433,428,225],"class_list":{"0":"post-6982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-google-about-me","9":"tag-pitching-media","10":"tag-tips-lists","11":"entry"},"featured_image_src":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/08\/Twitter-lists-PH-for-blog3-405x400.jpg","featured_image_src_square":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/08\/Twitter-lists-PH-for-blog3.jpg","author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6982"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media\/6989"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}