The Publicity Hound’s
\nTips of the Week
\nIssue #540 Jan. 25, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Whom to Pitch: Blogs or Press?<\/p>\n
2. The Feature Facebook Forgot<\/p>\n
3. Your LinkedIn Headline<\/p>\n
4. Why Your Book Isn’t Done Yet<\/p>\n
5. Explain Your Awards<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Whom to Pitch: Blogs or Press?
\n=====================================<\/p>\n
I’ll bet you’ve found yourself in this quandary:<\/p>\n
You have a great story idea, but you have a decision to make. Do
\nyou pitch it to traditional media, or to bloggers?<\/p>\n
There’s no right answer. It depends on the story idea, your
\ntarget market, and a variety of other factors.<\/p>\n
The next time you face this decision, read the thorough summary Here’s a quick recap:<\/p>\n Blogs will help you reach a more targeted but smaller audience. Bloggers can sway their audiences much easier than traditional Traditional media are generally far less accessible. Because your My advice: Use both.<\/p>\n Don’t forget to research before you pitch, however. I wrote a One of the best ways to increase the chances of being covered is ====================================== If you manage your own Facebook Fan Pages, you know how HyperAlerts to the rescue!<\/p>\n It’s a new, free app that sends you an email notice every time I added it to my Facebook Fan Page at You can monitor as many pages as you wish, and even create Add it to your Fan Page now at http:\/\/alerts.hyperinteraktiv.no\/<\/p>\n Thanks to Christine Buffaloe<\/a>, my virtual assistant, for letting ===================================== Does your LinkedIn headline set you apart from everyone else in Until recently, my headline was lame. It made me sound like every “#1 Publicity Expert on Google. President, The Publicity Hound. A week after I changed it, the phone rang. It was Matt I explained how, and now he subscribes to this newsletter, and Your headline, by the way, is the two lines of type that appear You’re allowed 120 characters. So use them! No wimpy one-liners.<\/p>\n The LinkedIn headline isn’t necessarily the same as the profile ===================================== If you’re writing a book, and it’s taking much longer than you –You’re taking way too long to do your research.<\/p>\n –You’re striving for perfection.<\/p>\n –You’re putting off the task because you’re not sure if you’re You’re invited to a free webinar (or telephone seminar) on Click here to register: Discover the speed writing system she’s used to help 268 authors See you on the call!<\/p>\n ====================================== If you’re publicizing an industry award, for heaven’s sake, Even better, offer a list of tips on how other people can do what Too many press releases and other promotions that announce awards And when you receive the award, make sure you give a gracious and ====================================== Have you seen this one of the dog playing basketball? Two points!<\/p>\n http:\/\/www.funnydogsite.com\/videos\/basketball.htm<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Paint a picture with your blog, article headlines Look far beyond your topic for publicity ideas ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #540 Jan. 25, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Whom to Pitch: Blogs or Press? 2. The Feature Facebook Forgot 3. Your LinkedIn Headline 4. Why Your Book Isn’t Done Yet 5. Explain Your Awards\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,16,55,56,48,58,5,27],"class_list":{"0":"post-693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-facebook","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-linkedin","13":"tag-pitching-a-book","14":"tag-publicity-tips","15":"tag-social-media","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":43221,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/693\/revisions\/43221"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nof the pros and cons of pitching the press vs. bloggers from
\nDavid Spinks, at the Social Fresh blog at
\n http:\/\/socialfresh.com\/pitching-bloggers-mainstream-media-or-
\nboth\/<\/a><\/p>\n
\nLess popular bloggers are more accessible.<\/p>\n
\nmedia, because people trust them more. But, because they publish
\nfar less frequently, you may have to wait awhile before they
\nfinally use your idea.<\/p>\n
\naudience isn’t targeted, you can see a boost in website traffic
\nthat levels off over time. But a story in USA Today, or even your
\nlocal weekly newspaper, can give you instant credibility.<\/p>\n
\nlengthy comment under David’s blog post that underscores the
\nimportance of research.<\/p>\n
\nto piggyback your story idea onto breaking news. Michelle
\nTennant, a publicist who regularly places stories about her
\nclients in top-tier media outlets, explains how she does it in
\nthe video replay of a webinar I hosted with her recently. Read
\nmore about “How to Tie Your Pitch to Breaking News and Make the
\nMedia Interview YOU” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n2. The Feature Facebook Forgot
\n======================================<\/p>\n
\nfrustrating it can be to constantly check to see if anyone has
\ncommented on notes, photos, videos or other content you’ve
\nshared, so you can write a timely reply.<\/p>\n
\nsomeone posts or comments on one of your pages. You can decide
\nhow often you want to be notified–as soon as possible, daily,
\nweekly or monthly.<\/p>\n
\n http:\/\/www.Facebook.com\/publicitytips<\/a> and decided I want to be
\ncontacted as soon as possible, because if I show up late to my
\nown party, my guests could be long gone by then.<\/p>\n
\nmultiple alerts for the same page. Maybe you want an alert
\nimmediately, as well as a weekly report of all activity.<\/p>\n
\nme know about HyperAlerts. She’s a Facebook expert extraordinaire
\nwho was my guest during the webinar “11 Ways to Avoid Missed
\nOpportunities on Facebook.” Read more about the things she can
\nteach you to do at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/how_to_use_facebook.htm<\/a><\/p>\n
\n3. Your LinkedIn Headline
\n=====================================<\/p>\n
\nyour field? It should say to journalists and others who find you:
\n“You need to contact this person, pronto!”<\/p>\n
\nother publicity expert. So I came up with one that I think really
\nsets me apart, and includes a call to action:<\/p>\n
\nCall me at 262-284-7451 & ask how I can help you”<\/p>\n
\nSchumacher, a financial services consultant from Milwaukee. The
\nfirst words out of his mouth were, “How can you help me?”<\/p>\n
\nknows all about my free content that’s available. I also told him
\nabout my telephone consulting, and where he can find the products
\nI’ve created that can help him market his practice.<\/p>\n
\nto the left of your photo on your profile page. It should include
\nkeywords that the search engines can find.<\/p>\n
\nyou write for the other social media sites. Let Nancy Marmolejo
\nshow you how to write a sizzling profile that says, “Call me.”
\nSee “Can Your Social Media Profile Pass the 10-Second Test?” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/socialnetworkingprofile.htm<\/a><\/p>\n
\n4. Why Your Book Isn’t Done Yet
\n=====================================<\/p>\n
\nexpected, it could be because you’ve fallen into one or more
\ncommon traps:<\/p>\n
\ndoing it correctly.<\/p>\n
\nThursday, Jan. 27, with a woman who’s developed a unique system
\nfor writing a quality non-fiction book in 90 days. I’m a
\ncompensated affiliate for this program.<\/p>\n
\n http:\/\/www.freeauthortraining.com\/call\/?10011<\/a><\/p>\n
\nget their books done quickly.<\/p>\n
\n5. Explain Your Awards
\n======================================<\/p>\n
\nplease explain what you did to earn it.<\/p>\n
\nyou do, whether it’s selling more computers, or designing a
\nbetter building, or writing a prize-winning novel.<\/p>\n
\nfail to do this.<\/p>\n
\nprofessional acceptance speech. Speech coach Patricia Fripp
\nexplains how at
\n http:\/\/billionaires.forbes.com\/article\/09nL48j9Df1u3<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7679<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7670<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"