The Publicity Hound’s
\nTips of the Week
\nIssue #538 Jan. 11, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Twellow: The Twitter Power Tool<\/p>\n
2. Your Top Twitter Followers<\/p>\n
3. Scrawny Budgets for Book Publicity<\/p>\n
4. Update Your Bios<\/p>\n
5. My Faceboook Fan Page Mess<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Twellow: The Twitter Power Tool
\n=====================================<\/p>\n
(No newsletter last week because of technical glitches. (Enjoy
\nthis one.)<\/p>\n
Since I wrote about Twellow, the Twitter Yellow Pages, two weeks
\nago, I’ve had more time to look around at the site.<\/p>\n
And I’ve discovered six ways to use this Twitter power tool. You
\ncan:<\/p>\n
–Place yourself in up to 10 topical categories. I had no trouble
\ncoming up with 10. You won’t either.<\/p>\n
–Create an Extended Bio with up to 2,000 characters so you can
\nbetter explain what you do. What a great feature!<\/p>\n
–Include valuable links, with anchor text, in your Extended Bio.
\nSend people to your website, blog or social media profiles.<\/p>\n
–Use Twellowhood, the giant map of the world, to find Twitterers
\nin any city.<\/p>\n
–Use Twellow’s Advanced Search function to find other types of
\nTwitterers very quickly.<\/p>\n
–Use Twellow stickers on your website or blog.<\/p>\n
I explained all of the above at my blog, and once you see the
\nscreenshots of what I’ve done with my Twellow profile, I think
\nyou’ll be convinced that you belong here, too. Take a look:
\nhttp:\/\/publicityhound.net\/?p=7621<\/p>\n
======================================
\n2. Your Top Twitter Followers
\n======================================<\/p>\n
“My Top Followers in 2010” identifies your best followers. It’s
\ncalculated based on the number of times they @-reply you in their
\ntweets in 2010.<\/p>\n
Go ahead, find your top followers of 2010. YOu can even check the
\nbox that automatically gives them a shout-out. This site takes a
\nlong time to load, so be patient:<\/p>\n
http:\/\/mytopfollowersin2010.com\/<\/p>\n
Thanks to my top four followers: @susanfuller, @bookmarketer,
\n@mycreativeteam and @suemagic.<\/p>\n
=====================================
\n3. Scrawny Budgets for Book Publicity
\n=====================================<\/p>\n
I wish I had a nickel for every self-published author who calls
\nme, asks if I can refer them to a publicist and then, after
\nfurther probing from me, admits they have only $300 to spend on a
\nbook publicity campaign.<\/p>\n
That’s when I tell them I can’t make a referral because they
\nwon’t find anyone who’s willing to work for that little.<\/p>\n
I do, however, suggest they learn to do most of their book
\npublicity themselves.<\/p>\n
Authors can start by creating their own press kit. It includes a
\ncover letter, mock book review, press release, author bio, book
\nsell sheet and other materials that will help journalists and
\nbloggers determine if they want to report on your book, and it
\nwill help readers decide if they want to buy it.<\/p>\n
Dawn Josephson was my guest during a teleseminar on “How to ===================================== Start the new year off right by updating all those bios that are –LinkedIn. Is your profile 100 percent complete? If not, you’re –Your Google profile. It can become outdated very quickly. If –EzineArticles.com and other article directory sites. That bio –The online press room at your website.<\/p>\n –The “About Me” section of your blog.<\/p>\n –Bios at websites for the professional interest groups and That’s just a start. I know you can think of more.<\/p>\n If, while updating your bio, it dawns on you that it’s drier than You’ll find sample bios and tips galore on how to make yours come ====================================== Thanks to the many Publicity Hounds who are trying to help me I still haven’t figured out why fans can’t access it. I’ve ====================================== “You can say any foolish thing to a dog, and the dog will give DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== 6 powerful ways for Twitterers to use Twellow 7 ideas for publicizing a new construction project ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #538 Jan. 11, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Twellow: The Twitter Power Tool 2. Your Top Twitter Followers 3. Scrawny Budgets for Book Publicity 4. Update Your Bios 5. My Faceboook Fan Page Mess\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,55,56,9,5,10],"class_list":{"0":"post-677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-twitter","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/677\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCreate Eye-Opening Promote Pieces That Sell Books.” She walked
\nauthors through the entire process of how to create these
\nmaterials, regardless of whether they’re working with a
\npublicist. Read more about what’s on the CD or electronic
\ntranscript at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/promopieces.htm<\/a><\/p>\n
\n4. Update Your Bios
\n=====================================<\/p>\n
\nsprinkled throughout the Internet. Here are some places to look:<\/p>\n
\nnot making it as easy as possible for people to connect with you.<\/p>\n
\nyou don’t have one yet, create one at
\n http:\/\/www.google.com\/profiles<\/a><\/p>\n
\nyou created six years ago could be embarrassingly out of date.<\/p>\n
\nindustry associations where you’re a member.<\/p>\n
\nsawdust, check out my “Special Report #46: Tips for Rewriting
\nYour Boring Bio” at
\n http:\/\/publicityhound.com\/publicity-products\/reports.html<\/a><\/p>\n
\nalive.<\/p>\n
\n5. My Facebook Fan Page Mess
\n======================================<\/p>\n
\nsolve the problem with my missing Facebook Fan Page.<\/p>\n
\ncompleted two “bug reports” on Facebook and tried connecting
\ninternally with some of their techies, but to no avail. I’ll let
\nyou know when this mess is resolved. In the meantime, I’ll be
\nproviding updates to the “Friends of The Publicity Hound” group
\nat http:\/\/www.facebook.com\/group.php?gid=58255926944<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nyou a look that says, ‘My God, you’re right! I never would’ve
\nthought of that!'” — Dave Barry<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7621<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7645<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"