Publicity Hound Ek Dari writes:<\/p>\n
“I’ve been\u00a0reading your tips for quite some time now, and love the articles\u00a0and ezine.<\/p>\n
“One question I had was about\u00a0thanking an editor or journalist. What is the standard on that? I have had successful placements in the New York\u00a0Times, Washington Post, Fortune, and top-tier magazines, but am not sure how best to thank these people for taking time to meet my client(s) and to write about us.<\/p>\n
“I would never think of sending a gift before the piece, but I like to send a little something of appreciation the day it comes out. Any thoughts?”<\/p>\n
Here’s what I told her:<\/p>\n
Never, ever send a gift to print journalists. Many work for newspapers that have ethics policies that prohibit them from taking anything of value, including gifts and free lunches.<\/p>\n
Instead, send a handwritten thank-you note. Don’t use the word “publicity” in the note. Just thank them for their efforts, or their thorough research, or their accuracy, or their in-depth questioning, or their great writing, or whatever.<\/p>\n
With broadcasters, it’s\u00a0different. You can\u00a0thank (or bribe) them with food before you’re on the show, the day of the shooting, or afterward.<\/p>\n","protected":false},"excerpt":{"rendered":"
Publicity Hound Ek Dari writes: “I’ve been\u00a0reading your tips for quite some time now, and love the articles\u00a0and ezine. “One question I had was about\u00a0thanking an editor or journalist. What is the standard on that? I have had successful placements in the New York\u00a0Times, Washington Post, Fortune, and top-tier magazines, but am not sure how\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[601,29],"class_list":{"0":"post-673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-holidays","8":"tag-media-relations","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":40810,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/673\/revisions\/40810"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}