The Publicity Hound’s
\nTips of the Week
\nIssue #537 Dec. 28, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 7 Ways to Improve Your Blog<\/p>\n
2. My Facebook Page is Missing<\/p>\n
3. Workplace Columnist Needs Sources<\/p>\n
4. Do You Tweet? Be on Twellow<\/p>\n
5. How to Thank Your Clients<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. 7 Ways to Improve Your Blog
\n=====================================<\/p>\n
What would you rather do?<\/p>\n
Go to a cocktail party and spend the entire evening bragging to
\neveryone in the room about how great you are?<\/p>\n
Or miss the cocktail party, but hear later that everyone there
\nwas talking about you, and gushing about your competence,
\nexpertise and wit?<\/p>\n
That’s one way to illustrate the power of inbound links to your
\nblog. You can’t control them. But when you get them, the search
\nengines reward you. The more inbound links your blog receives
\nfrom authoritative websites and blogs, the more important you’ll
\nlook in the eyes of Google.<\/p>\n
Even though you can’t control who says what about you, you can do One of them is something you’ve heard me harping about Of far greater value is that–and this is important–you can “The key is to link from the body text of the press release to For example, let’s say I wrote a blog post about how to write The search engines see that “how to write headlines for But you can’t throw keyword phrases here and there. And you can’t Read more about how to access the teleseminar recording and the ====================================== Talk about frustrating!<\/p>\n For the past few months, I’ve had no activity at my Facebook Fan If you click on that link or paste it into your browser window, I’ve filled out Facebook’s “bug report” form twice but have heard Does anyone have any bright ideas about how to solve this Email me at JStewart@PublicityHound.com<\/a> or, better yet, comment On LinkedIn, are you connected with a Facebook employee who might ===================================== Dr. Mildred Culp, who writes the WorkWise syndicated column, Publicists, you can promote your clients and their employees. ===================================== Looking for people in a certain niche on Twitter, but confused Twellow.com to the rescue. It’s like the Twitter Yellow Pages, Twellow grabs publicly available messages from Twitter. It While you’re there, check to see if you’re registered. If not, My other favorite way to find people on Twitter is by using If you want a crash course in lists, check out the webinar I ====================================== Say Happy New Year and thank your client with my free ebook Download “The Best of The Publicity Hound’s Tips of the Week of And then encourage your clients to subscribe to this newsletter. ====================================== Thanks to Publicity Hound Meryl K. Evans of Plano, Texas for http:\/\/www.oddee.com\/item_97297.aspx<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== CEOs: Unusual hobbies, collections? Forbes wants you Help! No one can see my Facebook Fan Page ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #537 Dec. 28, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 7 Ways to Improve Your Blog 2. My Facebook Page is Missing 3. Workplace Columnist Needs Sources 4. Do You Tweet? Be on Twellow 5. How\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,56,99,10,92],"class_list":{"0":"post-672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-how-to-get-free-publicity","10":"tag-twellow","11":"tag-twitter","12":"tag-twitter-lists","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":43220,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/672\/revisions\/43220"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nseven things to increase the likelihood of obtaining high-quality
\nincoming links. Copywriter Jim Lodico explained them all in the
\nblog post he wrote for the Social Media Examiner blog at
\nhttp:\/\/www.socialmediaexaminer.com\/7-ways-to-improve-your-blog-seo-with-inbound-links\/#more-7068<\/a><\/p>\n
\nrepeatedly. Write and distribute online press releases. Not so
\nthe media find them, call you and write about you. That rately
\nhappens.<\/p>\n
\ncontrol the inbound links to your blog or website from that press
\nrelease.<\/p>\n
\npages deep within your site such as a related blog post (deep
\nlinking),” Jim explains.<\/p>\n
\nheadlines for how-to articles. I can write a press release
\noffering tips on how Publicity Hounds can write various formula
\nheadlines to accompany their own articles. Within my press
\nrelease, the phrase “how to write headlines for articles” would
\nlink directly to the blog post where readers can learn more about
\nthe topic. I’d distribute the release through PRWeb.<\/p>\n
\narticles,” a phrase at an authoritative site like PRWeb, links to
\nmy blog post. My blog gets credit for that backlink. And the more
\nbacklinks I can attract, the more important my blog becomes in
\nGoogle’s eyes, and the higher the post ranks when someone types
\n“how to write headlines for articles” into Google.<\/p>\n
\nstuff keywords into the release. Press release expert Janet
\nThaeler explained exactly how to use and position your keywords
\nwhen she was my guest during the teleseminar on “Keywords, the
\nMagic Magnets that Pull Consumers and Journalists to Your Press
\nReleases.” We recorded it, and it includes 11 pages of
\nillustrated handouts, links to three videos Janet has created
\nthat show you how to do keyword research, an easy 8-step
\nchecklist you can refer to every time you write a press release,
\nand a good example of a press release that was optimized for the
\nsearch engines, with keywords highlighted in yellow so you knkow
\nexactly how to do it.<\/p>\n
\nhandouts at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/keywords_in_press_releases.htm<\/a><\/p>\n
\n2. My Facebook Page is Missing
\n======================================<\/p>\n
\nPage at http:\/\/www.Facebook.com\/publicity tips despite the fact
\nthat I’ve been posting videos, notes, tips and photos.<\/p>\n
\nyou’ll end up in your own account. Yet the page comes up in the
\nsearch results if you search for “publicity” pages. So I know
\nFacebook hasn’t yanked the page.<\/p>\n
\nnothing.<\/p>\n
\nproblem? Publicity Hound DeeNice Rhodes suggested going to
\nLinkedIn and connecting with someone from Facebook, then asking a
\nFacebook employee to help me. That’s what she did when she had a
\nproblem with Facebook, and someone helped her immediately.<\/p>\n
\nat my blog at http:\/\/publicityhound.net\/?p=7601 so that others who
\nexperience this same problem know what to do.<\/p>\n
\nbe able to help me, and would you be willing to make the
\nintroduction?<\/p>\n
\n3. Workplace Columnist Needs Sources
\n=====================================<\/p>\n
\nneeds sources to discuss how they overcame (or are overcoming)
\nexcessive electronic connection at work by connecting face-to-
\nface with others. Include your city and state, and telephone
\nnumber.<\/p>\n
\nWorkWise is featured in dozens of daily newspapers, from The
\nMiami Herald to San Diego Union-Tribune. It uncovers emerging
\ntrends in the workplace. Email her at Workwise@comcast.net<\/a><\/p>\n
\n4. Do You Tweet? Be on Twellow
\n=====================================<\/p>\n
\nabout how to find them?<\/p>\n
\nwith hundreds of categories and some really obscure niches. I
\nspent much of the day there today looking for people who one of
\nmy corporate consulting clients can follow.<\/p>\n
\nanalyzes and categorizes the writer into several hundred
\ncategories at Twellow.com, which helps you narrow your search
\ninto specific niches where you can find who you are looking for.<\/p>\n
\nget onto Twellow pronto! If you’re already on Twellow, you can
\nbe listed in 10 categories, delete categories that have been
\nassigned to you, or add those that aren’t. Read the FAQs at
\nhttp:\/\/www.twellow.com\/about.php<\/a><\/p>\n
\nTwitter lists. Lists can help you spy on your competitors, save
\nhours of research time, and find large groups of experts in the
\nsame niche. You can also use Twitter lists to find joint venture
\npartners and journalists who cover your industry.<\/p>\n
\nhosted on “How to Use Twitter Lists & Directories to Generate
\nPublicity and Build Your Brand” at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n5. How to Thank Your Clients
\n======================================<\/p>\n
\npacked with 25 tips on how to use traditional and social media to
\npromote their product, service, cause or issue.<\/p>\n
\n2010” at http:\/\/Ez.com\/bestof2010<\/p>\n
\nYou read it. Shouldn’t they?<\/p>\n
\n6. Hound Photos of the Week
\n======================================<\/p>\n
\nthese photos of the 10 Weirdest Dog Toys. My favorite is the red
\nlips!<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7562<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7525<\/p>\n
\nhttp:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\nhttp:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\nhttp:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"