{"id":670,"date":"2006-08-06T09:02:07","date_gmt":"2006-08-06T09:02:07","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/need-publicity-for-a-charity-former-wsj-reporter-offers-tips\/"},"modified":"2025-06-12T12:48:38","modified_gmt":"2025-06-12T12:48:38","slug":"need-publicity-for-a-charity-former-wsj-reporter-offers-tips","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/need-publicity-for-a-charity-former-wsj-reporter-offers-tips\/","title":{"rendered":"Need publicity for a charity? Former WSJ reporter offers tips"},"content":{"rendered":"<p>If your charitable organization or nonprofit needs publicity, stop trying to convince the media how &#8220;newsworthy&#8221; you are. Instead, give media outlets what they want.\u00a0<\/p>\n<p>That&#8217;s great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who\u00a0is host and executive producer of <a href=\"http:\/\/www.hugedomains.com\/domain_profile.cfm?d=newsroomconfidential&amp;e=com\" target=\"_blank\" rel=\"noopener\">Newsroom Confidential<\/a>, the one-hour live radio program from KRLA 870 AM in Los Angeles that provides unique insights on journalists and public relations.<\/p>\n<p>He spoke to the\u00a0<a href=\"http:\/\/www.pancan.org\" target=\"_blank\" rel=\"noopener\">Pancreatic Cancer Action Network<\/a> recently and offered these tips for a\u00a0successful nonprofit media relations campaign:<\/p>\n<ul>\n<li>Approach individual journalists who may have a personal interest in your cause, in this case friends or family with pancreatic cancer or at least some form of cancer.<\/li>\n<li>Find strong advocates for your nonprofit who are famous, like celebrities or sports stars, and have them approach journalists on your behalf.<\/li>\n<\/ul>\n<p>Rotbart\u00a0speaks to nonprofit groups in Southern California about how to boost media coverage and does live\u00a0workshops over the Internet.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your charitable organization or nonprofit needs publicity, stop trying to convince the media how &#8220;newsworthy&#8221; you are. Instead, give media outlets what they want.\u00a0 That&#8217;s great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who\u00a0is host and executive producer of Newsroom Confidential, the one-hour live radio program from KRLA\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/need-publicity-for-a-charity-former-wsj-reporter-offers-tips\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[29,617,205],"class_list":{"0":"post-670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-media-relations","8":"tag-nonprofit-marketing","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":41186,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/670\/revisions\/41186"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}