The Publicity Hound’s
\nTips of the Week
\nIssue #536 Dec. 21, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Hyper-Local Site Covers 19 States<\/p>\n
2. Inspiration for Clever Taglines<\/p>\n
3. Problems Downloading My Ebook?<\/p>\n
4. No Gifts for Journalists<\/p>\n
5. Year-end Recommendation<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Hyper-Local Site Covers 19 States
\n=====================================<\/p>\n
Here’s another website to add to your media list if you want
\npublicity for local news.<\/p>\n
It’s Patch.com at http:\/\/www.Patch.com\/<\/a>about and it already The site, owned by AOL and based in New York, hires professional Here are Patch’s advantages, mentioned in several articles I’ve –It hires experienced journalists, many of whom have been laid –Patch makes it easy to find whoever covers your community. Just –It encourages participation. Send a news tip, put an event on –It fills a void created by the demise of local newspapers.<\/p>\n Here are Patch’s disadvantages:<\/p>\n –It pays many journalists far less than what they made before, –Critics say it can strangle many other smaller local websites. –It needs to make enough money to support all those journalists, But you won’t hear me complaining.<\/p>\n Most important: Local means local! Patch.com sites are hyper- A smart Publicity Hound will want to develop story ideas that are If you have experience with getting news placed on Patch, or you Also see “50+ Places Online to Promote Your Live & Virtual Events ====================================== Need a tagline for your business or non-profit? Or looking for You can access more than 4,800 nonprofit taglines and a guide to Go to ===================================== If you’re having trouble downloading “The Best of The Publicity This is my annual gift to you, and it includes the best 25 tips If you missed it, go here: http:\/\/Ez.com\/bestof2010<\/p>\n Email JStewart@PublicityHound.com<\/a> for help.<\/p>\n ===================================== Just a few quick reminders about sending gifts to your media –It’s best to not send gifts to journalists. Many media –If you’re going to a TV or radio studio to do an interview, –Don’t take food if you’re visiting a newspaper or magazine.<\/p>\n –As for bloggers, it depends on the blogger. If you’re not sure, I think the very best gift you can give traditional or new media ====================================== I’ve received so much great reaction from Publicity Hounds who Daniel Hall was my guest during a webinar a few weeks ago, and he The replay is free. It’s more than four hours and includes two The Kindle is the hot gift this year, and millions of Kindle Access the replay here: ====================================== Watch this dog, crazy with anticipation, on Christmas Eve: Way too cute.<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== How to un-Google yourself & push bad news off Page 1 Manage your online reputation BEFORE bad news hits Hyper-local Patch.com covers 600+ communities ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #536 Dec. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Hyper-Local Site Covers 19 States 2. Inspiration for Clever Taglines 3. Problems Downloading My Ebook? 4. No Gifts for Journalists 5. Year-end Recommendation 6. Hound Video\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[46,55,56,4,29,36,98,5],"class_list":{"0":"post-668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-event-promotion","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-media-interviews","11":"tag-media-relations","12":"tag-pitching-the-media","13":"tag-publicity-for-non-profits","14":"tag-publicity-tips","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ncovers more than 600 communities and neighborhoods in California,
\nConnecticut, Delaware, District of Columbia, Florida, Georgia,
\nIllinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri,
\nNew Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia,
\nWashington and Wisconsin.<\/p>\n
\njournalists and contracts with freelancers to cover local news
\nand events, business and government, police and fire news, and
\nmore. Users can submit their own announcements, photos and
\nreviews, and participate in discussions.<\/p>\n
\nread the last few weeks:<\/p>\n
\noff by local newspapers and are already familiar with the
\ncommunities they cover.<\/p>\n
\ngo to http:\/\/www.Patch.com<\/a> and click on the state where you live.
\nChoose the community where Patch already has a presence. Contact
\ninformation for every Patch editor is at the top of every local
\nsite. All Patch.com contributors can be contacted via email
\nthrough the local site.<\/p>\n
\nthe calendar or submit an announcement. If you’re a business
\nowner who wants to be listed, just send an email to
\nsupport@patch.com.<\/p>\n
\nand some editors have suffered from burnout and left.<\/p>\n
\nBut I think competition helps, not hurts, the news consumer.<\/p>\n
\nand its growth might be too aggressive.<\/p>\n
\nlocal. The focus is very specific–on the community or
\nneighborhood served by the Patch site.<\/p>\n
\ndirectly related to a Patch.com community. As always, take the
\ntime to review each site before developing the pitch. Better
\nyet, introduce yourself to the Patch editor.<\/p>\n
\nhave other comments to add, share them at my blog at
\nhttp:\/\/publicityhound.net\/?p=7584<\/p>\n
\nto Reach Your Target Market & Pull Sell-out Crowds” at
\n http:\/\/publicityhound.com\/events.htm<\/a><\/p>\n
\n2. Inspiration for Clever Taglines
\n======================================<\/p>\n
\nsome inspiration to create your own?<\/p>\n
\nmaking yours great, for free, courtesy of nonprofit marketing
\nexpert Nancy Schwartz. Her All-New Tagline Database and report
\nincludes tons of tips for high-impact taglines that people
\nremember. They include 10 have-tos, 6 deadly sins, and tips on
\nwhat makes a winning tagline.<\/p>\n
\n http:\/\/gettingattention.org\/nonprofit-taglines\/get-nonprofit-
\ntagline-report-database.html<\/a> and complete the form.<\/p>\n
\n3. Problems Downloading My Ebook?
\n=====================================<\/p>\n
\nHound’s Tips of the Week” from 2010, email me and I’ll send the
\nebook as an attachment.<\/p>\n
\nfrom last year’s newsletters. Hundreds of Hounds already have re-
\ngifted the ebook on LinkedIn, Twitter and Facebook. A few have
\nencountered technical problems and can’t access it.<\/p>\n
\n4. No Gifts for Journalists
\n=====================================<\/p>\n
\ncontacts:<\/p>\n
\ncompanies have ethics policies that prohibit accepting gifts.
\nSending a holiday greeting card is fine, however.<\/p>\n
\ntake food. They love it!<\/p>\n
\nask first. Remember that many traditional journalists also blog.<\/p>\n
\nis a big fat scoop.<\/p>\n
\n5. Year-End Recommendation
\n======================================<\/p>\n
\nhave already created ebooks for the Kindle that I’m suggesting
\nyou add this to your year-end to-do list.<\/p>\n
\noffered exact step-by-step instructions on how to create an ebook
\nand offer it for sale on Amazon within a day.<\/p>\n
\nbonus sessions. Daniel has sliced and diced the video so you can
\nwatch it in segments.<\/p>\n
\nusers might be looking for ebooks about your area of expertise.
\nWill you have something to sell them? If you haven’t seen the
\nvideo yet, it isn’t too late. This is an excellent year-end task
\nto accomplish so you’re positioned on Amazon as we enter 2011.<\/p>\n
\n http:\/\/www.realfastbook.com\/joankindle.html<\/a><\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\n http:\/\/budurl.com\/doggieChristmaseve<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7525<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7570<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7584<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"