{"id":664,"date":"2010-12-16T14:51:34","date_gmt":"2010-12-16T19:51:34","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=664"},"modified":"2025-11-10T16:31:19","modified_gmt":"2025-11-10T16:31:19","slug":"my-gift-to-you-2","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/my-gift-to-you-2\/","title":{"rendered":"My Gift to You"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #535 Dec. 15, 2010
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi
\n http:\/\/www.publicityhound.net\/<\/a> (Blog)
\n http:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. My Gift to You<\/p>\n

2. Share Books on LinkedIn<\/p>\n

3. Your Favorite Blog Post<\/p>\n

4. How to Find Execs Near Retirement<\/p>\n

5. Garden Club Winner<\/p>\n

6. Hound Joke of the Week<\/p>\n

7. And at My Blogs & Mobile Site…<\/p>\n

=====================================
\n1. My Gift to You
\n=====================================<\/p>\n

It’s time for my annual Christmas, Hanukkah and New Year’s gift
\nto you.<\/p>\n

“The Best of The Publicity Hound’s Tips of the Week of 2010”
\nincludes the best 25 tips from this year’s newsletter, or tips
\nthat generated the most response from readers.<\/p>\n

Feel free to re-gift it to your own blog readers, newsletter
\nsubscribers, clients, customers, Twitter followers, Facebook
\nfriends and LinkedIn connections. They don’t even need to opt-in
\nwith an email address. Just pass along this link:
\n http:\/\/Ez.com\/bestof2010<\/p>\n

If you work at a company, share it with your PR department. If
\nyou work for a nonprofit, show it to your staff and even your
\nboard members.<\/p>\n

This version is chock full of tips for both traditional and
\nsocial media, with a heavier emphasis on social media. It
\nincludes:<\/p>\n

–The 4 big advantages of creating a Google profile, and what
\nyou’re missing if you don’t have one.<\/p>\n

–5 clever places to meet journalists. Ninety-nine out of 100
\nother publicity-seekers aren’t bothering with this.<\/p>\n

–Where to find a handy, organized, color-coded social media
\ncheat sheet that will help you understand how various major
\nsocial media sites can help you.<\/p>\n

–How to create a sizzling headline for an article or blog post
\nwithin seconds (this is a fabulous free tool that my readers
\nloved!).<\/p>\n

–5 things that could put your security in jeopardy on Facebook.<\/p>\n

–How to catch CNN’s attention and possibly end up in one of
\ntheir stories.<\/p>\n

–How to earn a Badge of Honor on LinkedIn and impress people who
\nread your profile page.<\/p>\n

–3 easy ways to prompt recommendations from other people on
\nLinkedIn without being pushy or feeling embarrassed.<\/p>\n

–5 ways to encourage journalists to include your blog or website
\naddress in their stories (and make it look like it was their
\nidea).<\/p>\n

–8 ways you can become a victim of The Stealth Interview and be
\nquoted by journalists even though you never talked to them.<\/p>\n

You can get the ebook here, save it to your hard drive and then
\nshare it on the social networking sites: http:\/\/Ez.com\/bestof2010<\/p>\n

If you’d like to excerpt content from the ebook as a guest blog
\npost, and then link to the download page, or share the content on
\nFacebook, let me know and I’ll send you the ebook as a Word
\ndocument so you can easily cut and paste.<\/p>\n

Thanks for being a loyal reader. I’m grateful that you’re part of
\nmy community.<\/p>\n

P.S. Re-gifting this ebook is entirely appropriate. Share this:
\n http:\/\/Ez.com\/bestof2010<\/p>\n

======================================
\n2. Share Books on LinkedIn
\n======================================<\/p>\n

Wondering how to break through the noise on LinkedIn and connect
\nwith a decision-maker who just might turn into your next client?<\/p>\n

Go to your LinkedIn profile and add the “Reading List by Amazon”
\napplication that allows you to share with the world what books
\nyou’re reading, or books you want to read. I just added these two
\nbooks this week: Marcia Yudkin’s Publicity Tactics: Insights on
\nCreating Media Buzz, and David Meerman Scott’s Real-Time
\nMarketing & PR. Go ahead and add a book you’re reading for
\npleasure, if you wish, but remember that this site is primarily
\nfor business networking.<\/p>\n

Many business people love to talk about what they’re reading,
\nrecommend good books, and wave the “warning” flag when they come
\nacross tomes that are time-wasting stinkers.<\/p>\n

Another tip: If you’re dying to connect with someone you don’t
\nknow very well, and the books they’re reading resonate with you,
\nthat could be an effective talking point and a way of introducing
\nyourself. If you aren’t interested in those books, you can follow
\ntheir book list and stay atop they’re selections.<\/p>\n

For B2B marketers, nothing else comes close to LinkedIn.<\/p>\n

LinkedIn expert Scott Allen walks you through a step-by-step
\nprocess on how to use LinkedIn to promote absolutely anything,
\nethically and powerfully. Read more about it at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/linkedin.htm<\/a><\/p>\n

=====================================
\n3. Your Favorite Blog Post
\n=====================================<\/p>\n

When I spoke last week at the Meetup hosted by the Wisconsin
\nBusiness Owners Network, the audience couldn’t get enough
\ninformation on blogging.<\/p>\n

And this week, when I spoke about social media to a CEO
\nRoundtable at the Milwaukee Athletic Club, I convinced at least
\none CEO to start a blog.<\/p>\n

But I need more success stories from Publicity Hounds. And that’s
\nwhere you come in.<\/p>\n

I’m curious about the one post you’ve published that makes you
\nglad you started blogging. Did you take a strong stand on a
\ncontroversial topic and start a brawl in the Comments section?
\nDid you write something that brought you a new consulting client?
\nOr sold dozens of books? Or started a relationship with someone
\nwho has turned into a trusted business associate or a joint
\nventure partner?<\/p>\n

If you’re on Facebook, please share the link on my Fan Page at
\nhttp:\/\/www.facebook.com\/publicitytips<\/p>\n

If you’re not on Facebook, share it in the Comments section at my
\nblog at http:\/\/publicityhound.net\/?p=7557<\/p>\n

I’ll be doing lots of speaking engagements and customized
\ntraining next year on blogging, and I may use your blog post
\nsuccess story. More publicity for you!<\/p>\n

=====================================
\n4. How to Find Execs Near Retirement
\n=====================================<\/p>\n

This week, four Publicity Hounds have tips on how Bonnie Boots of
\nTampa Bay, Fla., can find executives 50 and older. Her client
\noffers training for business executives who are nearing
\nretirement and thinking of becoming consultants.<\/p>\n

From Patty Newbold:<\/p>\n

“Try searching on job titles and individual ages, like ‘Corporate
\nVice President 53’ or ‘Chief Information Officer 51.’ Avoid
\nacronyms. Add in Company or Corporate or Enterprise if the title
\nis also a political one, like President.<\/p>\n

Also, you might present at Institute of Management Consultants
\nand American Society for Training and Development chapter
\nmeetings, because people checking out the management consulting
\nworld attend as non-members before they take the leap.”<\/p>\n

From Jennifer:<\/p>\n

“I would try LinkedIn groups. They offer groups geared toward
\nconsultants. Some have over 23,000 members–executives and others
\nwho are looking to start their own business group, which you can
\njoin. Then try promoting your services to the members of the
\ngroups.”<\/p>\n

From Janine Libbey:<\/p>\n

“You can use the discussion feature in LinkedIn groups to start a
\ndialogue with members of the group first, rather than going for a
\nhard sell to the group as a whole. I have ‘met’ people, who I
\nnow do business with, through discussions.”<\/p>\n

Read all the responses to this “Help This Hound” question
\n http:\/\/publicityhound.net\/?p=7516<\/p>\n

Send your own “Help this Hound” question to:
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n

======================================
\n5. Garden Club Winner
\n======================================<\/p>\n

My garden club in Port Washington, WI, says thanks to the dozens
\nof Hounds who submitted names for our February lecture series.<\/p>\n

Publicity Hound Joy V. Smith ran my request by her sister, who
\noffered several suggestions. We loved this one: Green Up the
\nWinter Blues with a Day of Gardening.<\/p>\n

Joy and her sister can choose up to $100 in Publicity Hound
\nproducts.<\/p>\n

Are you using the social media sites to solicit ideas for event
\ntitles, product names, article headlines and other things when
\nthe creative well is dry? People love to help.<\/p>\n

======================================
\n6. Hound Joke of the Week
\n======================================<\/p>\n

I thought about this recently when I saw a photo of those poker-
\nplaying dogs. Do you think the dogs own paintings of humans
\nplaying fetch?<\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.<\/p>\n

http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

=====================================
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n

You can now sign up to receive email notifications every time I
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n

Here are my posts from this past week:<\/p>\n

Your favorite LinkedIn group for marketing, PR, publicity?
\n http:\/\/publicityhound.net\/?p=7548<\/p>\n

5 ways to use Twitter lists for PR, marketing, spying
\n http:\/\/publicityhound.net\/?p=7522<\/p>\n

——————————————-<\/p>\n

Follow me on Twitter:
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

——————————————–<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

================================================
\nJoan Stewart
\na.k.a. The Publicity Hound
\n3434 County KK
\nPort Washington, WI 53074
\nU.S.
\nPhone: 262-284-7451
\nFax: 262-284-1737<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #535 Dec. 15, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com http:\/\/www.publicityHound.mobi http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. My Gift to You 2. Share Books on LinkedIn 3.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,55,56,48,9,5],"class_list":{"0":"post-664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-linkedin","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":43234,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/664\/revisions\/43234"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}