{"id":6625,"date":"2010-07-03T07:04:38","date_gmt":"2010-07-03T07:04:38","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=6625"},"modified":"2010-07-03T07:04:38","modified_gmt":"2010-07-03T07:04:38","slug":"need-a-great-tagline-learn-from-nonprofits-taggies-contest","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/need-a-great-tagline-learn-from-nonprofits-taggies-contest\/","title":{"rendered":"Need a clever tagline? Learn from nonprofits Taggies contest"},"content":{"rendered":"<p>Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them.<\/p>\n<p>Yet too many companies don&#8217;t have a tagline because they can&#8217;t think of something clever.<\/p>\n<p>If that&#8217;s you, Nancy Schwartz&#8217;s 2010 Tagline Contest for Nonprofits will inspire you. Nancy is a nonprofit marketing expert, and she&#8217;s sponsoring the third annual Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies).<\/p>\n<p style=\"padding-left: 30px\"><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/07\/nancyschwartz2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6627\" style=\"margin: 6px 10px;float: left\" title=\"nancyschwartz2\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/07\/nancyschwartz2.jpg\" alt=\"Nancy Schwartz, nonprofit marketing expert\" width=\"120\" height=\"107\" \/><\/a>&#8220;A strong tagline does double-duty\u2014working to extend your organization\u2019s name and mission, while delivering a focused, memorable and repeatable message to your base. It\u2019s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don\u2019t have a tagline or rate theirs as performing poorly.&#8221;<\/p>\n<p>You can see a complete list of 2008 and 2009 tagline winners here.<\/p>\n<p>These are some of my favorites:<\/p>\n<p><strong>Montana Historical Society:<\/strong><br \/>\n Big Sky.\u00a0 Big Land.\u00a0 Big History.<\/p>\n<p><strong>Texas Nonprofits:<\/strong><br \/>\n Building community deep in the hearts of Texans<\/p>\n<p><strong>The United Negro College Fund:<\/strong><br \/>\n A Mind is a Terrible Thing to Waste \u00ae<\/p>\n<p><strong>PA Breast Cancer Coalition:<\/strong><br \/>\n Finding a curenow\u2026so our daughters won\u2019t have to<\/p>\n<p><strong>Nothing But Nets:<\/strong><br \/>\n Send a net.\u00a0 Save a life.<\/p>\n<p><strong>Homeboy Industries:<\/strong><br \/>\n Nothing Stops A Bullet Like A Job<\/p>\n<p><strong>NYC Theatre Spaces:<\/strong><br \/>\n Where Actors Find Their Space<\/p>\n<p>If you want to enter this year&#8217;s competition, turn it into a fun contest for your organization. Ask your employees, volunteers and others to submit ideas for the your tagline, and then award a prize for the best one. Once you&#8217;ve chosen it, <a href=\"http:\/\/www.surveymonkey.com\/s.aspx?sm=\/debgOCNAThvo0nQoPhXvLiyXysOHBUO94aLshbpMWo%3d&amp;\" target=\"_blank\">enter it<\/a> in the 2010 Taggies contest.<\/p>\n<p>Do you have a clever tagline? If so, share it here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don&#8217;t have a tagline because they can&#8217;t think of something clever. If that&#8217;s you, Nancy Schwartz&#8217;s 2010 Tagline Contest for Nonprofits will inspire you.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/publicity\/need-a-great-tagline-learn-from-nonprofits-taggies-contest\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":8,"wds_primary_category":0,"footnotes":""},"categories":[691],"tags":[203,617,607],"class_list":["post-6625","post","type-post","status-publish","format-standard","category-publicity","tag-contests","tag-nonprofit-marketing","tag-promotions","entry"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6625"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6625\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}