{"id":661,"date":"2006-07-24T21:13:48","date_gmt":"2006-07-24T21:13:48","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/book-reviews-vs-advertising-an-easy-call-for-book-marketing-expert-john-kremer\/"},"modified":"2025-11-10T23:19:48","modified_gmt":"2025-11-10T23:19:48","slug":"book-reviews-vs-advertising-an-easy-call-for-book-marketing-expert-john-kremer","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/book-reviews-vs-advertising-an-easy-call-for-book-marketing-expert-john-kremer\/","title":{"rendered":"Book reviews vs. advertising an easy call for book marketing expert John Kremer"},"content":{"rendered":"<p>Book marketing expert <a href=\"https:\/\/web.archive.org\/web\/20170707054530\/http:\/\/blog.bookmarket.com:80\/\" target=\"_blank\" rel=\"noopener\">John Kremer<\/a> says that if he had his choice between buying an ad to promote\u00a0a book or going after free publicity, he&#8217;d choose free publicity almost every time.<\/p>\n<p>That&#8217;s because generating\u00a0interviews, giving your expert opinion, writing articles and having journalists include excerpts of your book are powerful. So are many of the other things\u00a0I recommend in <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;Special Report #40: 42 Publicity Tips for Authors and Small Publishers&#8221;<\/a> most as though the media outlet is giving you its stamp of approval.<\/p>\n<p>John\u00a0says in today&#8217;s issue of his ezine that &#8220;advertising in the right place might sell more books, but few authors or publishers know how to advertise effectively, so I don&#8217;t recommend it.&#8221;<\/p>\n<p>If you do advertise, choose publications that are a perfect fit with your topic. Advertise a holistic title in a publication like New Age Retailer, for example.<\/p>\n<p>Direct mail advertising, done well with things like split-testing, is effective, he says,\u00a0but only if authors know how to analyze the statistics&#8212;something many right-brain authors\u00a0have difficulty understanding. (I&#8217;m right-brain and anything more high school math makes me bonkers.)<\/p>\n<p>I&#8217;m with John. I&#8217;ll take the free publicity any day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Book marketing expert John Kremer says that if he had his choice between buying an ad to promote\u00a0a book or going after free publicity, he&#8217;d choose free publicity almost every time. That&#8217;s because generating\u00a0interviews, giving your expert opinion, writing articles and having journalists include excerpts of your book are powerful. So are many of the\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/book-reviews-vs-advertising-an-easy-call-for-book-marketing-expert-john-kremer\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[629,112],"class_list":{"0":"post-661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-advertising","8":"tag-book-reviews","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":43350,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/661\/revisions\/43350"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}