The Publicity Hound’s
\nTips of the Week
\nIssue #534 Dec. 7, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Where to Find Labor for $5<\/p>\n
2. Kindle Webinar Replay Link<\/p>\n
3. Write a “Top Trends” List<\/p>\n
4. Promoting a Heart Health Website<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Where to Find Labor for $5
\n=====================================<\/p>\n
Need a snappy headline for your press release?<\/p>\n
What about a logo for your business? Or a cartoon for a special
\nreport you’re publishing?<\/p>\n
Need help installing a WordPress blog? Or creating a Twitter
\naccount?<\/p>\n
Head on over to Fiverr.com at http:\/\/www.Fiverr.com<\/a> where Daniel Hall mentioned this site last week when he was my guest When I shared the link on Friday, during my presentation on Fiverr.com can be a thrifty alternative to sites like Elance.com, ====================================== If you missed last week’s webinar with Daniel Hall on how to Here’s the replay link:<\/p>\n http:\/\/www.realfastbook.com\/joankindle.html<\/a><\/p>\n This webinar was more than four hours, because Daniel offered As I mentioned last week, Google is preparing to enter the ebook If you don’t have an ebook to sell to a buyer who needs help with Hounds, this one is a no-brainer. I already have my first ebook ===================================== “Top Trends for 2011” have started to pop up everywhere.<\/p>\n They make great year-end news stories and blog posts, and they Press release expert Dan Janal offers these tips for writing a –List 10 trends, thoughts or ideas that you think are likely to –Explain why each is important.<\/p>\n –Offer a short story or anecdote that illustrates that point, if –Add a bit of humor. One humorous prediction is always relished. –Show why you’re the expert to write this piece. Refer to your –Keep the press release to 750 words or less.<\/p>\n –Use keywords in the headline and first paragraph to grab the –Insert links to specific web pages into your press release. For –If you don’t have time to write this, find someone who can. The –Post the press release to your blog. Share the link with your Need help with writing and distribution? Call Dan at 952-380-1554 ===================================== This week, five Publicity Hounds have tips for Teri Arnold of From Gayle Carson:<\/p>\n “This definitely lends itself to articles and press releases. I (The Publicity Hound says: National Public Radio has many health- From Lorie McClory:<\/p>\n “Have your local chapters contact assisted living facilities, 50+ From Daphne Gray-Grant:<\/p>\n “Tweet a series of factoids relating to blood pressure, BMI, The Publicity Hound says:<\/p>\n I suggested Teri go to http:\/\/Search.Twitter.com and search for Read all the responses to this “Help This Hound” question at Send your own Help this Hound question to: ====================================== Bonnie Boots of Tampa Bay, Fla., writes:<\/p>\n “I’m working with a client who offers training for business “The faculty of Consultants Gold is made up of top-shelf experts “I’m finding it a real challenge to locate this target market. The Publicity Hound says:<\/p>\n LinkedIn seems like the obvious solution, Bonnie. OK, LinkedIn ====================================== Dread trimming the tree this year?<\/p>\n You’ll find some inspiration in this video, courtesy of Publicity http:\/\/www.youtube.com\/watch?v=AUtPKbMwnRo<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here’s my one post from this past week:<\/p>\n Does your “Contact Me” page say “Go Away”? ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #534 Dec. 7, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Where to Find Labor for $5 2. Kindle Webinar Replay Link 3. Write a “Top Trends” List 4. Promoting a Heart Health Website 5. Help This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,97,9,5,27,14],"class_list":{"0":"post-660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-kindle","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=660"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/660\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthousands of people have posted little ads about what they’re
\nwilling to do for $5.<\/p>\n
\nduring the webinar on how to create an ebook for the Kindle (see
\nnext item below). He suggested it as a place to find a dirt-cheap
\nartist who can create an ebook cover, or a proofreader who can
\nmake sure your ebook is error-free.<\/p>\n
\nblogging for the Wisconsin Business Owners Association, several
\npeople in the audience raved about the site. One guy said he paid
\n$5 to have someone install his WordPress blog.<\/p>\n
\nODesk.com and Vworker.com, particularly if you have a small
\nproject and you’re in a hurry.<\/p>\n
\n2. Kindle Webinar Replay Link
\n======================================<\/p>\n
\ncreate an ebook for the Kindle–fast–not to worry.<\/p>\n
\ncomplete step-by-step directions and added two bonus sessions at
\nthe end. He has sliced and diced the video into 11 sections that
\nwill tell you everything you need to know about how to create an
\nebook within just a day or two.<\/p>\n
\nmarketplace and will launch its own ebook site within a few
\nmonths. That should tell you all you need to know about where
\nebooks are headed.<\/p>\n
\na problem, someone else will. And as Daniel explained, the ebook
\nis the calling card that can result in speaking engagements,
\npublishing contracts, consulting assignments and more.<\/p>\n
\non Kindle and I’ll be adding the remainder of my ebooks and more
\nthan 50 of my special reports. Watch the webinar here:
\n http:\/\/www.realfastbook.com\/joankindle.html<\/a><\/p>\n
\n3. Write a “Top Trends” List
\n=====================================<\/p>\n
\nposition you as an expert in your field.<\/p>\n
\n“Top Trends for 2011” press release:<\/p>\n
\nhappen.<\/p>\n
\nyou can. You don?t need to do this for each tip, but it’s a good
\nway for people to follow your train of thought.<\/p>\n
\nIn fact, if you have a cool wit, the entire press release could
\nbe done with tongue in cheek. People love to pass around funny
\nmaterial, so this press release could go viral.<\/p>\n
\nconsulting, coaching or books. That way, you subtly market your
\nservices so you can attract new business.<\/p>\n
\nattention of the search engines.<\/p>\n
\nexample, you could lead people to your home page, your squeeze
\npage, your blog or your sales page.<\/p>\n
\nchance for positive exposure is well worth it.<\/p>\n
\nfollowers on Linked In, Facebook and Twitter.<\/p>\n
\nand tell him I sent you. He’ll write your press release and send
\nit to top news media outlets and reporters who cover specific
\ntopics. He’ll even guarantee that at least 40 media websites pick
\nup the press release. Learn more at
\n http:\/\/www.prleadsplus.com\/publicityhoundpr<\/a><\/p>\n
\n4. Promoting a Heart Health Website
\n=====================================<\/p>\n
\nNorfolk, Va., who needs help pulling traffic to
\n http:\/\/www.MyLifeCheck.org<\/a> where the American Heart Association
\noffers a self-assessment for heart health.<\/p>\n
\nwould, also, do as much talk radio as possible, as well as
\nInternet radio and TV. I would give any speeches you can
\nemphasizing heart health, also getting in your pitch for the
\nwebsite. You can also give away free reports and booklets if
\npeople check out your site.”<\/p>\n
\nrelated programs where this topic would be a good fit. See “How
\nto Get Booked on National Public Radio” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/NPR.htm<\/a><\/p>\n
\ncommunities, fitness centers, etc. with information. I’d love to
\nput this in our community’s weekly e-newsletter.”<\/p>\n
\nweight, etc. and then publish the link. That should get you some
\ntraffic!”<\/p>\n
\n“#heart” or “#hearthealth” or “#heartdisease” and she’ll find a
\nlot of people to follow. Many of them will follow her, too, and
\nsee her tweets about the assessment.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7498<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nconsultants through a membership site, Consultants Gold, at
\n http:\/\/consultantsgold.com.<\/p>\n
\nwho’ve successfully transitioned from business executive to
\nindependent business consultant. The ideal member for Consultants
\nGold is a business executive close to retirement age who wants to
\ntransition to a second career as a self-employed consultant.<\/p>\n
\nExtensive keyword research has turned up very little. Can your
\nreaders suggest some ways we can connect with age 50+
\nexecutives?”<\/p>\n
\nexperts. How can Bonnie best use that site to connect with her
\ntarget market? Any other ideas on what she can do to reach older
\nexecs who might want to be consultants? Post your ideas to my
\nblog at http:\/\/publicityhound.net\/?p=7516<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nHound Kathleen Mahan of San Juan Capistrano, CA. Watch how these
\nclever four-legged Hounds trim their own tree. One even climbs up
\non a ladder. If they can do it, we can do it.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7467<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"