{"id":6573,"date":"2016-04-09T18:51:15","date_gmt":"2016-04-09T18:51:15","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6573"},"modified":"2024-04-29T21:57:15","modified_gmt":"2024-04-29T21:57:15","slug":"publicity-tips-alternatives-to-i-dont-know","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-alternatives-to-i-dont-know\/","title":{"rendered":"Alternatives to &#8220;I Don&#8217;t Know&#8221;"},"content":{"rendered":"<p style=\"text-align: center\">Issue #1010 April 9, 2016<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Alternatives to &#8220;I Don&#8217;t Know&#8221;<\/li>\n<li>Libraries Webinar Replay is Ready<\/li>\n<li>Prompt a Celeb to Use Your Product<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>Do you know about the coloring book craze among adults? While visiting craft stores last weekend, I found after bin of coloring books on hundreds of topics. My favorite: a book of art deco fashions that I&#8217;ll buy this weekend. I Googled &#8220;adult coloring books&#8221; when I returned home and immediately thought of ideas on how you can tie into this trend for publicity. I&#8217;ll blog about it next week and share the link on Tuesday.<\/p>\n<\/blockquote>\n<h3 style=\"text-align: left\">1. Alternatives to &#8220;I Don&#8217;t Know&#8221;<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6575 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/I-Dont-Know.jpg\" alt=\"\" width=\"130\" height=\"181\" \/><\/p>\n<p>In media interviews, people are paranoid about saying &#8220;I don&#8217;t know&#8221; if a reporter asks a question that stumps them.<\/p>\n<p>They often do the first thing that pops into their heads. They start babbling.<\/p>\n<p><strong>Denise Graveline<\/strong>, who has coached more than 140 speakers for TEDMED or TEDx talks, says there are graceful ways to say &#8220;I don&#8217;t know&#8221; when you&#8217;re on the platform. Some of them also work for media interviews:<\/p>\n<ul>\n<li>&#8220;That&#8217;s just one of the many things we don&#8217;t know about X.&#8221; (Great if you have a technical topic.)<\/li>\n<li>&#8220;I don&#8217;t know, but perhaps someone here does.&#8221; (Ask a colleague.)<\/li>\n<li>&#8220;If only I knew that.&#8221; (It lets you talk about what could be accomplished or what your work\/life\/research would be like with this missing piece.)<\/li>\n<\/ul>\n<p>To do: Read her article <a href=\"http:\/\/eloquentwoman.blogspot.com\/2016\/03\/publicspeaking-save-8-ways-to-say-i.html\" target=\"_blank\" rel=\"noopener\">&#8220;8 ways to say &#8220;I don&#8217;t know&#8221; gracefully.&#8221;<\/a> Notice the hashtag at the beginning of the headline. If you don&#8217;t know how to use hashtags to make it easy for people to find your content, slash the price in half when you buy my video training &#8220;Hashtags: The New Search Tool.&#8221; Use the coupon code HASHTAGS (Apply and Recalculate) at checkout. <a href=\"https:\/\/publicityhound.com\/shop\/how-to-use-hashtags-the-new-search-tool\" target=\"_blank\" rel=\"noopener\">Order here.<\/a><\/p>\n<h3>2. Libraries Webinar Replay is Ready<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6576 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/9-Profitable-Reasons-to-Sell-Your-Book-to-Libraries.jpg\" alt=\"\" width=\"300\" height=\"126\" \/><\/p>\n<p>During Thursday&#8217;s webinar on how to sell your books to libraries, <strong>Daniel Hall<\/strong> and <strong>Amy Collins<\/strong> had my Publicity Hounds&#8217; tails wagging with their many tips on how to create a new revenue stream.<\/p>\n<p>The Hounds actually started drooling when Amy shared what I thought was the most valuable part of the training: the exact cover letter you can send to an acquisition librarian, the person who decides whether to buy your book.<\/p>\n<p>This weekend, set aside at least an hour you watch the presentation and hear about the <a href=\"http:\/\/realfastlibrarymarketing.com\/joan\/\" target=\"_blank\" rel=\"noopener\">Real Fast Library Marketing<\/a> training program they&#8217;re offering that makes the task of getting into libraries easy-peasy. Stick around for the last half where Amy answered every question about publishing that my people asked.<\/p>\n<p>I&#8217;m sweetening the offer. Anyone who buys the &#8220;Easier&#8221; or &#8220;Easiest&#8221; packages gets links to three of my most popular video training programs for authors:<\/p>\n<ol>\n<li><strong>Where to Find Millions of Readers to Review, Recommend and Buy Your Books.<\/strong> This training includes the wide variety of book review and book recommendation sites, as well as other websites and offline places where you can find readers. (A $50.00 value)<\/li>\n<li><strong>5 Steps to Use Breaking News to Score Publicity (and Sell More Books and Products).<\/strong> This training includes the exact pitches a publicist used to get her author clients on &#8220;Larry King Live,&#8221; &#8220;Dr. Phil&#8221; and on CNN&#8217;s &#8220;HLN.&#8221; (A $50.00 value)<\/li>\n<li><strong>How to Create Your Own Day, Week or Month of the Year.<\/strong> You&#8217;ll get ideas galore on how to tie your book to your own holiday, then use it as a springboard for publicity. It includes specific instructions on how to get a free listing in &#8220;Chase&#8217;s Calendar of Events,&#8221; the giant directory used by media worldwide to find story ideas. (A $50.00 value)<\/li>\n<\/ol>\n<p>To do: <a href=\"http:\/\/realfastlibrarymarketing.com\/joan\/\" target=\"_blank\" rel=\"noopener\">Watch the video replay of yesterday&#8217;s training.<\/a> You can also read my article on <a href=\"https:\/\/publicityhound.com\/blog\/9-reasons-to-sell-to-libraries\" target=\"_blank\" rel=\"noopener\">&#8220;9 Profitable Reasons to Sell (or Rent) Your Book to Libraries.&#8221;<\/a><\/p>\n<h3>3. Prompt a Celeb to Use Your Product<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6577 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/lipstick.jpg\" alt=\"\" width=\"150\" height=\"186\" \/><\/p>\n<p>Whether you&#8217;re selling, lipstick, spa candles or men&#8217;s hair gel, your product can fly off the shelves if you convince just one big-name celebrity to use it and tweet about it.<\/p>\n<p>It doesn&#8217;t have to be Lady Gaga or Leonardo DiCaprio. It can be an influential blogger in your industry.<\/p>\n<p><strong>Kristin Marquet<\/strong>, a publicist and author, has 10 ideas to help you. My favorite: If you sell cosmetics or hair care products, send your package to the celebrity&#8217;s stylist or make-up artist.<\/p>\n<p>To do: Read Kristin&#8217;s other tips in the article <a href=\"https:\/\/www.entrepreneur.com\/article\/270248\" target=\"_blank\" rel=\"noopener\">&#8220;10 Ways to Get a Celebrity to Use Your Product.&#8221;<\/a> Then check out <a href=\"https:\/\/www.entrepreneur.com\/article\/270248\" target=\"_blank\" rel=\"noopener\">ContactAnyCelebrity.com<\/a>. It&#8217;s a giant database of contact info for more than 59,000 celebrities, their agents, managers, publicists, attorneys and others in their inner circle. I promote the subscription service as an affiliate.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6578 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/hula-hoop.png\" alt=\"\" width=\"300\" height=\"205\" \/><\/p>\n<p>So you think you can <a href=\"https:\/\/www.youtube.com\/watch?v=dQDvrktx94k\" target=\"_blank\" rel=\"noopener\">Hula Hoop?<\/a> This pup is making me dizzy!<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;Alternatives to &#8220;I Don&#8217;t Know&#8221; #mediainterviews&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1010 April 9, 2016<\/h3>\n<ol>\n<li>Alternatives to &#8220;I Don&#8217;t Know&#8221;<\/li>\n<li>Libraries Webinar Replay is Ready<\/li>\n<li>Prompt a Celeb to Use Your Product<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6573\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-alternatives-to-i-dont-know\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,283,4,36],"class_list":{"0":"post-6573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-branding","10":"tag-media-interviews","11":"tag-pitching-the-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6573"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}