{"id":6564,"date":"2016-04-05T20:35:59","date_gmt":"2016-04-05T20:35:59","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6564"},"modified":"2024-05-02T15:33:58","modified_gmt":"2024-05-02T15:33:58","slug":"publicity-tips-how-to-sell-to-libraries","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-how-to-sell-to-libraries\/","title":{"rendered":"How to Sell to Libraries"},"content":{"rendered":"<p style=\"text-align: center;\">Issue #1009 April 5, 2016<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center;\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>How to Sell to Libraries<\/li>\n<li>Give a Killer Interview<\/li>\n<li>Why Emailing Builds Trust<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote><p><strong>This Week in the Hound House:<\/strong><\/p>\n<p>The only long line I don&#8217;t mind standing in is the one at Port Washington City Hall where I voted in the presidential primary early this morning. It&#8217;s patriotic. To kill time, I scan the crowd, trying to guess who voted for which candidates. I love my little red, white and blue &#8220;I voted&#8221; sticker, and wear it on my jacket until it falls off.<\/p><\/blockquote>\n<h3 style=\"text-align: left;\">1. How to Sell to Libraries<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6565 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/Books-Woman-reading-books300.jpg\" alt=\"\" width=\"300\" height=\"172\" \/><\/p>\n<p>No more grumbling about how much money you lose when you sell books on Amazon.<\/p>\n<p>You can recoup what you lost by &#8220;renting&#8221; your ebook to libraries for up to eight times what you&#8217;d sell it for on Amazon.<\/p>\n<p>Here&#8217;s how to get started:<\/p>\n<ul>\n<li>To improve your chances of selling more books, offer them in paperback and at a market-friendly retail price. Also be willing to accept returns.<\/li>\n<li>Try to get book reviews from respected sources like Midwest Book Review, Publishers Weekly and Library Journal. Librarians turn to third-party trusted sources to help them decide which books are worth their time.<\/li>\n<li>Go the extra mile for the library. Write an article for their website or newsletter. Use Skype to host a free online event for their patrons. Can you visit the library for an author event?<\/li>\n<\/ul>\n<p>Publishing expert <strong>Amy Collins<\/strong> has interviewed librarians and asked them to share their best tips on how to sell to them. I&#8217;m hosting Amy and <strong>Daniel Hall<\/strong> for a free webinar from 4 to 6 p.m. Eastern Time this Thursday, April 7.<\/p>\n<p>You&#8217;ll learn the step-by-step process of how libraries buy print-on-demand books and license ebooks from independent authors and publishers like you. You&#8217;ll also learn what fiction and non-fiction genres sell best to libraries and why it doesn&#8217;t matter what genre you book is in.<\/p>\n<p>To do: <a href=\"https:\/\/realfast.clickfunnels.com\/webinar-registrationgtddqdin\" target=\"_blank\" rel=\"noopener\">Register for Thursday&#8217;s call<\/a>, and bring your questions.<\/p>\n<h3>2. Give a Killer Interview<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6566 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/21-Questions-You-Can-Ask-a-Journalist2.jpg\" alt=\"\" width=\"300\" height=\"177\" \/><\/p>\n<p>&#8220;Will you fact-check the story with me before you write it?&#8221;<\/p>\n<p>Few Publicity Hounds would dare ask that when a newspaper or magazine interviews them. But when I worked as reporter, I almost always say yes because it helped me write a more accurate story. It&#8217;s one of 21 questions you have every right to ask. The worst they can say is no.<\/p>\n<p>Last week, I shared <a href=\"https:\/\/publicityhound.com\/blog\/14-questions-to-never-ask-journalists\" target=\"_blank\" rel=\"noopener\">&#8220;14 Questions to Never Ask Journalists.&#8221;<\/a> But I don&#8217;t want you to be subservient.<\/p>\n<p>To do: Read my list of <a href=\"https:\/\/publicityhound.com\/blog\/21-questions-you-can-ask-journalists\" target=\"_blank\" rel=\"noopener\">&#8220;21 Questions You Can Ask Journalists Before, During and After Interviews&#8221;<\/a> and ask the ones that best fit your circumstances. If you need help, <a href=\"https:\/\/publicityhound.com\/need-immediate-one-on-one-help-rent-my-brain\" target=\"_blank\" rel=\"noopener\">Rent My Brain.<\/a> I can prepare you to be media-ready. We can even do a dress rehearsal.<\/p>\n<h3>3. Why Emailing Builds Trust<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6567 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/Alyson-Stanfield300.jpg\" alt=\"\" width=\"300\" height=\"67\" \/><\/p>\n<p>If Christmas falls on Tuesday, you can read these publicity tips on Christmas.<\/p>\n<p>Every Saturday morning, when you check your email, you see them again. That means occasional late Friday nights for me, and a lot of extra work during the holidays.<\/p>\n<p>Why have I bothered to publish on a regular schedule for almost 16 years? To earn your trust, and the trust of journalists, business owners, bloggers, industry leaders and others who subscribe.<\/p>\n<p>Art marketing expert <strong>Alyson Stanfield<\/strong> agrees. She has been emailing her excellent newsletter, Art Biz Insider, every week, without fail, for 14 years.<\/p>\n<p>&#8220;Trust with your (email) list starts with a promise: to give people what they signed up to receive,&#8221; she says. &#8220;This is your word and it shouldn&#8217;t be taken lightly.&#8221;<\/p>\n<p>To do: Read <a href=\"http:\/\/www.artbizblog.com\/2016\/03\/newsletter-trust.html\" target=\"_blank\" rel=\"noopener\">&#8220;Your Artist Newsletter Delivers Trust.&#8221;<\/a> And commit to mailing to your list, even if it includes only a dozen names. They&#8217;re counting on you. If they love your content, they&#8217;ll recommend that others subscribe.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6568 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/04\/DogsStairs.jpg\" alt=\"\" width=\"291\" height=\"173\" \/><\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20240414214158\/https:\/\/www.youtube.com\/watch?v=gghfoRKVPCo\" target=\"_blank\" rel=\"noopener\">Dog Vs. Stairs&#8230;.guess who wins?<\/a> The dogs in these hilarious clips have found pretty, er, let&#8217;s say &#8220;unique&#8221; ways of going up and down the stairs \u2014 or, in some cases, avoiding them completely.<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;How to Sell to Libraries #bookmarketing&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1009 April 5, 2016<\/h3>\n<ol>\n<li>How to Sell to Libraries<\/li>\n<li>Give a Killer Interview<\/li>\n<li>Why Emailing Builds Trust<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6564\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-how-to-sell-to-libraries\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,3,36,408],"class_list":{"0":"post-6564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-book-promotion","10":"tag-pitching-the-media","11":"tag-tv-interviews","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6564"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}