Reporters are taught from Day One to always get pertinent details.\u00a0Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on\u00a0the top of a doorway\u00a0and had a concussion.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n
This\u00a0amusing post by the Poynter Institute titled “Get the name of that bra”<\/a>\u00a0reminds us of the importance of providing details in virtually anything we write for the media. That includes press releases, your bio<\/a>,\u00a0your online presskit<\/a>, how-to articles,<\/a> letters to the editor, even photo captions that you’re submitting.<\/p>\n It’s much easier for a journalist to take out details than it is for them to call you on the phone, wait for you to return the call, then\u00a0finally get the little detail they\u00a0need to complete a story.<\/p>\n","protected":false},"excerpt":{"rendered":" Reporters are taught from Day One to always get pertinent details.\u00a0Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on\u00a0the top of a doorway\u00a0and had a concussion.\u00a0\u00a0\u00a0\u00a0\u00a0 This\u00a0amusing post by the Poynter Institute titled “Get the name of that bra”\u00a0reminds us of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[281,604],"class_list":{"0":"post-656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-press-kits","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":41198,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/656\/revisions\/41198"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}