The Publicity Hound’s
\nTips of the Week
\nIssue #532 Nov. 23, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Social Media Business Card<\/p>\n
2. Don’t Solicit Reviews on Yelp<\/p>\n
3. How to Respond to Bad Reviews<\/p>\n
4. Publish an Ebook for the Kindle<\/p>\n
5. Why I’m Thankful<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Your Social Media Business Card
\n=====================================<\/p>\n
How many paper business cards with out-of-date information are
\ngathering dust in your office?<\/p>\n
Wouldn’t it be great if you could create electronic business
\ncards that include information about where people can find you
\nonline? And update them every month or two as you participate at
\nmore social media sites?<\/p>\n
How cool would it be if you could create glossy social media
\nbusiness cards for a specific event you’re attending, so you can
\npull people who you meet at an industry trade show or conference
\nto your online conversations?<\/p>\n
Can’t you just see everybody flocking to you, asking, “Where did
\nyou get these cards?”<\/p>\n
I’ve found a terrific collection of tools that will help you do
\njust that. Many of them are free.<\/p>\n
They’re part of today’s webinar on “60+ Places Offline to Promote
\nYour Product, Service, Cause, Issue or Event to Build the Buzz &
\nEncourage Others to Promote for You.”<\/p>\n
You’ll be familiar with some of the ideas on my list, but many of
\nthem will be new to you.<\/p>\n
And by the time we’re done, you’ll have a checklist of creative
\nideas that will inspire you to promote in ways you never thought
\nwere possible.<\/p>\n
Register at http:\/\/publicityhound.com\/promoteoffline.htm<\/a><\/p>\n If you can’t attend live at 3 p.m. Eastern Time, register anyway No more hemming and hawing when someone asks, “May I have your ====================================== Three times in the last week, Publicity Hounds have asked me how Why all the interest?<\/p>\n Because from July to August this year, more than 38 million A few favorable reviews can have customers lining up at your –Use it. It’s powerful.<\/p>\n –You shouldn’t solicit favorable reviews from customers or –You should respond to bad reviews publicly and privately. Don’t I just wrote a blog post this morning on “11 ways for small ===================================== Millions of people are posting reviews about consultants, But what should you do if you learn someone has posted a scathing Here’s a helpful list of 10 tips on how to respond to negative http:\/\/www.nten.org\/blog\/2010\/11\/12\/thats-not-nice-top-10-tips-responding-negative-comments<\/a><\/p>\n Another way is to plant so much favorable content about your ===================================== If you don’t have an information product to sell yet, it’s going You can create an ebook before Dec. 2 of this year. Guaranteed.<\/p>\n And it can be for sale quickly at Amazon.com’s Kindle store, Here’s the best part. The content for your ebook is most likely You need to be riding this trend, and Daniel Hall will show you –Get an Amazon Digital Text Platform account so you can start –Use material already on your hard drive to create your first –Make an attractive ebook cover quickly.<\/p>\n –Take the actual steps to publish your first ebook.<\/p>\n –Price strategically so you squeeze the most profit out of each …all this without spending a dime.<\/p>\n Register now at Daniel frequently devotes several hours to programs like this ====================================== When I bow my head on Thanksgiving Day, I’ll thank my Creator –Your friendship, not just your business.<\/p>\n –Your suggestions and ideas for things you’d like to see here.<\/p>\n –Your publicity and social media success stories, which I love –Your feedback, good and bad.<\/p>\n –Your own expertise that’s reflected in your ezines, and your –Your wise counsel when I screw up. Thanks for helping me –And, finally, your Hound jokes, quotes, photos and videos that You’ve helped make me one lucky Hound. And for that I’m thankful.<\/p>\n ====================================== Thanks to Meryl K. Evans of Plano, Texas, for photos of these 10 DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here are posts from the last seven days:<\/p>\n A clever way to satisfy complainers at your blog 11 ways for small business to use Yelp, respond to bad reviews ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #532 Nov. 23, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Social Media Business Card 2. Don’t Solicit Reviews on Yelp 3. How to Respond to Bad Reviews 4. Publish an Ebook for the Kindle 5.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,46,55,56,9,5,27],"class_list":{"0":"post-650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-event-promotion","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":43219,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/650\/revisions\/43219"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nbecause you’ll get the link to the video replay and the handouts.<\/p>\n
\nsocial media business card?”<\/p>\n
\n2. Don’t Solicit Reviews on Yelp
\n======================================<\/p>\n
\nto encourage their customers to write good reviews about them on
\nYelp, the site that helps people find great local businesses like
\ndentists, hair stylists and mechanics.<\/p>\n
\npeople visited Yelp. Yelpers have written more than 12 million
\nlocal reviews, 83 percent of them rating a business with three
\nstars or higher.<\/p>\n
\ndoorstep. Here are the three most important things business
\nowners need to know about Yelp:<\/p>\n
\nyou’re violating the Terms of Service. And no swinging a deal
\nwith another business to “write a good review about me and I’ll
\nwrite a good one about you.”<\/p>\n
\nwaste time trying to convince Yelp to remove them.<\/p>\n
\nbusinesses to use Yelp, respond to bad reviews.” It’s at
\nhttp:\/\/publicityhound.net\/?p=7464<\/p>\n
\n3. How to Respond to Bad Reviews
\n=====================================<\/p>\n
\nrestaurants, investment counselors, doctors, lawyers, the corner
\nbakery, cable TV companies–and maybe even you–at blogs,
\ndiscussion forums and social media sites like Yelp.<\/p>\n
\nreview about you or your company? You respond quickly.<\/p>\n
\ncomments:<\/p>\n
\ncompany at influential, high-page-rank sites that it pushes bad
\nreviews off of Page 1 of Google results. Tom Antion lists all the
\nwebsites where you should have a presence. Your assistant can do
\na lot of this for you. Learn more about how to protect your
\nonline reputation at http:\/\/tinyurl.com\/2eyyljb<\/p>\n
\n4. Publish an Ebook for the Kindle
\n======================================<\/p>\n
\nto be more difficult to promote yourself as an expert.<\/p>\n
\nwhere millions of readers are looking for books that will make
\nthem smarter or entertain them. For every 100 hardcover books
\nAmazon is selling, it sells 143 Kindle ebooks.<\/p>\n
\nalready on your hard drive.<\/p>\n
\nhow. He’ll be my guest during a complimentary webinar at 4 p.m.
\nEastern Time on Wednesday, Dec. 1. You’ll learn how to:<\/p>\n
\npublishing immediately.<\/p>\n
\nKindle ebook.<\/p>\n
\ntitle.<\/p>\n
\n http:\/\/www.realfastbook.com\/joanweb.html<\/a><\/p>\n
\none, so you’d be smart to clear your calendar the rest of the
\nafternoon.<\/p>\n
\n5. Why I’m Thankful
\n======================================<\/p>\n
\nfor:<\/p>\n
\nsharing.<\/p>\n
\narticles, blog posts and other content you’ve shared on a variety
\nof websites. It makes me smarter.<\/p>\n
\ncorrect the record.<\/p>\n
\nadd a lot of fun to this newsletter. Some Hounds say it’s the one
\nitem they go to first.<\/p>\n
\n6. Hound Photos of the Week
\n======================================<\/p>\n
\nExtreme Dog Houses:
\n http:\/\/www.oddee.com\/item_97267.aspx<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7437<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7464<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"