{"id":6471,"date":"2010-06-01T10:53:29","date_gmt":"2010-06-01T15:53:29","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=6471"},"modified":"2010-06-01T10:53:29","modified_gmt":"2010-06-01T15:53:29","slug":"should-bp-pressure-twitter-to-remove-the-fake-feed","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/should-bp-pressure-twitter-to-remove-the-fake-feed\/","title":{"rendered":"Should BP pressure Twitter to remove the fake feed?"},"content":{"rendered":"<p>Here&#8217;s a tweet posted yesterday from the Twitter account known as <a href=\"https:\/\/twitter.com\/BPGlobalPR\" target=\"_blank\">@BPGlobalPR<\/a>:<\/p>\n<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/06\/BPtweetMemorialDay-Picnic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6472\" style=\"margin-top: 5px;margin-bottom: 5px;vertical-align: middle\" title=\"BPtweetMemorialDay Picnic\" alt=\"Fake Twitter post about BP oil spill\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/06\/BPtweetMemorialDay-Picnic.jpg\" width=\"474\" height=\"88\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/06\/BPtweetMemorialDay-Picnic.jpg 474w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/06\/BPtweetMemorialDay-Picnic-300x56.jpg 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>That&#8217;s just one of a steady stream of sarcastic tweets that, as of this morning, has attracted more than 96,000 followers,\u00a0almost 10 times more followers than\u00a0BP has at <a href=\"https:\/\/twitter.com\/BP_America\" target=\"_blank\">its own Twitter account<\/a>.<\/p>\n<p>CNET News offers\u00a0 <a href=\"http:\/\/news.cnet.com\/8301-13577_3-20006199-36.html\" target=\"_blank\">a good summary<\/a> of who might be behind\u00a0the fake account, and what has happened since it was created.<\/p>\n<p>It&#8217;s\u00a0just one more episode in the PR nightmare tied to the Gulf Oil spill.<\/p>\n<p>What I find most bizarre about the fake account, which was created on May 19,\u00a0is that Twitter hasn&#8217;t removed it. BP spokesman Tony Odone told AdAge.com:<\/p>\n<p style=\"padding-left: 30px;text-align: left\">&#8220;I&#8217;m not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we&#8217;re doing, and we have to live with those&#8230;People are frustrated at what&#8217;s happening, as are we, and that&#8217;s just their way of expressing it.&#8221;<\/p>\n<p>My heart aches for the people and wildlife affected by the oil spill, and I don&#8217;t see anything funny about the sarcasm.\u00a0BP has bigger PR problems than Twitter. But if I\u00a0were counseling BP, I&#8217;d encourage them to contact Twitter immediately and ask them to either remove the account, or at least include a disclaimer. Here&#8217;s why:<\/p>\n<ul>\n<li>The fake feed is stealing\u00a0BP&#8217;s brand.<\/li>\n<li>BP has proven it has little control over anything, including figuring out a way to stop the gushing oil. At the very least, it should try to minimize the damage\u00a0however it can.<\/li>\n<li>The fake account I mentioned here has prompted several\u00a0other imposters to create their own fake BP Twitter accounts.\u00a0 That means trouble multiplied.<\/li>\n<\/ul>\n<p>Am I wrong?<\/p>\n<p>PR and crisis communications experts, how would you counsel BP? Should the company distance itself from information like this that further tarnishes its already-battered brand? What should Twitter do about fake accounts like this one? Should it treat them all the same?<\/p>\n<p>What about BP&#8217;s CEO who told a news reporter yesterday &#8220;I want my life back&#8221;?<\/p>\n<p><strong>Update on June 9: <\/strong><\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/blog\/should-bp-pressure-twitter-to-remove-the-fake-feed\" target=\"_blank\">BP finally asks Twitter<\/a>\u00a0to make BPGLobalPR to post a disclaimer, and Twitter finally gets off the dime. The disclaimer reads: &#8220;We are not associated with Beyond petroleum, the company that has been destroying the Gulf of Mexico for 51 days.&#8221;<\/p>\n<p>What took so long?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a tweet posted yesterday from the Twitter account known as @BPGlobalPR: &nbsp; That&#8217;s just one of a steady stream of sarcastic tweets that, as of this morning, has attracted more than 96,000 followers,\u00a0almost 10 times more followers than\u00a0BP has at its own Twitter account. CNET News offers\u00a0 a good summary of who might be\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/should-bp-pressure-twitter-to-remove-the-fake-feed\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[168],"class_list":{"0":"post-6471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-crisis-communications","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6471"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6471\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}