The Publicity Hound’s
\nTips of the Week
\nIssue #531 Nov. 16, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Own “Seal of Approval”<\/p>\n
2. Yahoo Launches Weekend Edition<\/p>\n
3. USA Today’s Health Website<\/p>\n
4. Publish an Ebook for the Kindle<\/p>\n
5. Promoting a Writing Website<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Your Own “Seal of Approval”
\n=====================================<\/p>\n
The Good Housekeeping “Seal of Approval” has been reassuring
\nconsumers about product quality for more than a century.<\/p>\n
It’s one of the most recognized consumer emblems in the market
\ntoday. Two years ago, the magazine added the Green Good
\nHousekeeping Seal to help consumers identify products that are
\neffective and environmentally friendly.<\/p>\n
What if you could have your own “Seal of Approval” that would
\nunderscore your expertise in your field? Just think of the
\npublicity that you could generate!<\/p>\n
You could award the seal to a certain number of products,
\nservices or companies each year and then, pitch bloggers and
\njournalists. Winners would imprint your seal on their products,
\nuse it in paid ads and launch their own publicity campaigns. The
\nseal could become a valuable component to your branding.<\/p>\n
A seal of approval is only one of the several dozen promotion
\ntactics I’ll discuss when I host the webinar “60+ Places Offline
\nto Promote Your Product, Service, Cause, Issue or Event to Build
\nthe Buzz and Encourage Others to Promote for You.” It’s at 3 p.m.
\nEastern Time on Tuesday, Nov. 23.<\/p>\n
Can’t attend live? I’ll record it, so you can catch the replay at Also, let me know about offline tactics you use to promote, and ====================================== Yahoo launched a weekend news and entertainment guide last week It’s called Weekend Edition at Many of those events come directly from Upcoming.org, which is Upcoming.org is just one of the many websites I discussed during ===================================== If you’re an expert in any facet of health, or you sell products Read more about it at That’s where you can find names of journalists and bloggers who Want to get their attention?<\/p>\n Then stop doing what 99 out of 100 other people are doing. During ===================================== Three fast facts that show you why publishing ebooks for –The New York Times is now adding ebooks to its best-seller –For every 100 hardcover books Amazon is selling, it sells 143 –Every ebook in the Kindle store is available worldwide within If you’re not publishing ebooks for the Kindle, you should be. Let Daniel Hall give you step-by-step directions. He will be my Register here: http:\/\/www.realfastbook.com\/joanweb.html<\/a><\/p>\n Please set aside at least two hours for this session. Daniel ====================================== This week, five Publicity Hounds have tips for McKenna Donovan of From Daphne Gray-Grant:<\/p>\n “You need more sales copy on your sales page. What will people From Phyllis Zimbler Miller:<\/p>\n “I checked out the meta tags of your site, and it appears you From Kathi Petersen:<\/p>\n “I’m from Asheville, too. And while we folks from Western N.C. The Publicity Hound says:<\/p>\n Read all the responses to this week’s “Help This Hound” question Send your own Help this Hound question to: ====================================== Thanks to Twitter follower @NathanBryce for this one:<\/p>\n A dog gave birth on the side of the road and was cited DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here are posts from the last seven days:<\/p>\n Churches, claim your free social media platform Letters to the editor offer clues to articles you can write 2 best cruise lines for beginning speakers ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #531 Nov. 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Own “Seal of Approval” 2. Yahoo Launches Weekend Edition 3. USA Today’s Health Website 4. Publish an Ebook for the Kindle 5. Promoting a Writing\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,46,56,9,5],"class_list":{"0":"post-647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-event-promotion","10":"tag-how-to-get-free-publicity","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nyour convenience. Register at
\n http:\/\/publicityhound.com\/promoteoffline.htm<\/a><\/p>\n
\nsend a photo if you can. I can work the idea into my presentation
\nand create even more publicity for you!<\/p>\n
\n2. Yahoo Launches Weekend Edition
\n======================================<\/p>\n
\nthat’s devoted to lifestyle topics such as travel, health and
\nentertainment.<\/p>\n
\n http:\/\/weekendedition.news.yahoo.com\/, and it can lead tons of
\ntraffic to the registration page for your online and virtual
\nevents. That’s because the site geo-locates the incoming user to
\nfeed them schedules of local events and localized news.<\/p>\n
\npart of Yahoo. So if you aren’t posting calendar events to that
\nsite, you’re missing a lot of traffic, registrations and
\npublicity.<\/p>\n
\nthe recent webinar “50+ Places Online to Promote Your Live &
\nVirtual Events to Reach Your Target Market & Pull Sell-out
\nCrowds.” I recorded it, and you can purchase the entire package
\nthat includes the video replay and handouts at
\n http:\/\/publicityhound.com\/events.htm<\/a><\/p>\n
\n3. USA Today’s Health Website
\n=====================================<\/p>\n
\nor services related to health topics, add USA Today’s new “Your
\nLife” website to the list of media you want to target for
\npublicity.<\/p>\n
\n http:\/\/www.usatoday.com\/yourlife\/2010-11-09-letter-to-
\nreaders_N.htm<\/a><\/p>\n
\nare contributing to the site, in addition to information on how
\nto follow them on Twitter and Facebook.<\/p>\n
\nthe webinar I hosted on “How to REALLY Use Publicity as an Online
\nMarketing Channel and ZIG When Everyone Else is ZAGGING,” I
\nshared valuable tips on what the rest of the smart Publicity
\nHounds are doing to catch their attention. Read more about how to
\naccess the video replay at
\n http:\/\/publicityhound.com\/onlinepublicitytips.htm<\/a><\/p>\n
\n4. Publish an Ebook for the Kindle
\n======================================<\/p>\n
\nAmazon.com’s Kindle is such a big deal, especially if you’re an
\nexpert in your field:<\/p>\n
\nlist.<\/p>\n
\nKindle ebooks.<\/p>\n
\n60 seconds. (Authors, how long does it take you to ship your
\nhardcover book to a customer?)<\/p>\n
\nBut where do you start, especially if you don’t even know how to
\nwrite an ebook?<\/p>\n
\nguest during a free webinar at 4 p.m. Eastern Time on Wednesday,
\nDec. 1.<\/p>\n
\nstays on the line until everyone’s questions are answered.<\/p>\n
\n5. Promoting a Writing Website
\n======================================<\/p>\n
\nAsheville, N.C., who needs ideas on how to promote her writing
\nclasses at http:\/\/www.ToWriteWell.com<\/a><\/p>\n
\ngain from taking your courses? Tell them! Be specific. Also,
\nspell out how the classes work.”<\/p>\n
\nhave none besides the non-keyword-optimized title tag ‘To Write
\nWell.’ A subtitle using keywords along with that title would be
\nvery helpful–and definitely a description meta tag using
\nkeywords that people might search with to find your site would be
\nvery helpful.”<\/p>\n
\nembrace our eclectic population of tie-dye meets necktie, gray-
\nhairs and pink-hairs, mohawks and ponytails (with a big splash of
\nspirituality and quantum physics thrown in), I’d be concerned
\nthat anyone outside of Asheville might balk at the ‘woo-woo’
\nbackground of some of your faculty, several of whom focus on the
\nparanormal. It just seems inconsistent and less professional than
\nwhat I was expecting. If paranormal is a special niche, the
\nbranding needs to reflect that.”<\/p>\n
\nat http:\/\/publicityhound.net\/?p=7362<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound <\/a>
\nand\u00a0include your city and state.<\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nfor…littering.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7391<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7393<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7383<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"