{"id":6450,"date":"2016-03-01T10:21:55","date_gmt":"2016-03-01T10:21:55","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6450"},"modified":"2024-05-02T15:24:48","modified_gmt":"2024-05-02T15:24:48","slug":"publicity-tips-how-to-tie-into-taxes","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-how-to-tie-into-taxes\/","title":{"rendered":"How to Tie into Taxes"},"content":{"rendered":"<p style=\"text-align: center\">Issue #999 March 1, 2016<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>How to Tie into Taxes<\/li>\n<li>A to Z of Press Releases<\/li>\n<li>Don&#8217;t Send Media Mail<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Week in the Hound House:<\/strong><\/p>\n<p>Thanks for the many ideas on substitutes for 1 cup of butter in the <a href=\"http:\/\/allrecipes.com\/recipe\/7763\/greek-lemon-cake\/\" target=\"_blank\" rel=\"noopener\">Greek Lemon Cake recipe<\/a> I shared Saturday. You suggested: coconut oil, Canola oil, olive oil, applesauce, plain yogurt and Greek yogurt. You also suggested using 5 eggs instead of 6. If you try the cake as is, or you use one of these substitutes for butter, let me know how it turns out.<\/p>\n<\/blockquote>\n<h3 style=\"text-align: left\">1. How to Tie into Taxes\u00a0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6452 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/03\/tax-scam-warning-irs2.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>Early birds in the U.S. are gathering their tax documents now so they can file their federal income taxes returns early.<\/p>\n<p>Here are ways you can tie into this story for publicity:<\/p>\n<ul>\n<li>Stress experts, what tips can you share about keeping cool and calm, particularly if people are doing their own taxes?<\/li>\n<li>Security experts, the scammers are calling, pretending to be the IRS. If we don&#8217;t give them a credit card number right now, we&#8217;re in big trouble, they say. Remind consumers that the IRS never calls. They always write. This story is ideal for TV.<\/li>\n<li>Tax resolution experts, this is a perfect time to pitch tips for people who owe thousands in back taxes and are hesitant to file their 2015 returns, thus digging a deeper hole.<\/li>\n<li>Professional organizers, what&#8217;s your best advice on how to keep tax documents organized? Any favorite type of file folders or other tools?<\/li>\n<li>Accountants and CPAs, which business owners can write off their pets as legitimate deductions?<\/li>\n<li>Libraries, let people know if you&#8217;re offering tax forms. Then, if you don&#8217;t provide tax advice, compile a list of free places that do.<\/li>\n<\/ul>\n<p>To do: Look for other ideas you can tie into. Google &#8220;federal income tax tips.&#8221;<\/p>\n<h3>2. A to Z of Press Releases<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6453 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/03\/A-to-Z-of-Press-Releases.jpg\" alt=\"\" width=\"284\" height=\"190\" \/><\/p>\n<p>Looking for a quick list of things you need to remember when writing a press release?<\/p>\n<p>Check out <strong>Kevin J. Allen&#8217;s<\/strong> gorgeous infographic &#8220;<a href=\"http:\/\/www.ragan.com\/Main\/Articles\/d4b3b4d5-66a5-45f7-be8d-09d8d586f771.aspx\" target=\"_blank\" rel=\"noopener\">The A to Z of Press Releases.&#8221;<\/a><\/p>\n<p>Kevin is the former city editor of the Sarasota Observer and a former staff writer for SRQ Magazine in Sarasota, Fla.<\/p>\n<p>To do: Bookmark this page so you have it the next time you write a press release. Then, ask yourself, &#8220;Does my topic lend itself to a clever A to Z infographic like this one?&#8221; If so, start creating it.<\/p>\n<h3>3. Don&#8217;t Send Media Mail<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6454 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/03\/Amy-Collins-The-Write-Way.jpg\" alt=\"\" width=\"152\" height=\"243\" \/><\/p>\n<p>If a book reviewer you pitch asks for your hard cover or soft cover book to review, don&#8217;t send it Media Mail, says publishing expert Amy Collins.<\/p>\n<p>&#8220;It&#8217;s tacky,&#8221; she says. &#8220;It shows a lack of respect. And the packages show up in less than pristine condition&#8211;not the best impression you want to make on a reviewer or a buyer. You can send it first- or second-class and still make a good first impression.&#8221;<\/p>\n<p>Ditto for any media you&#8217;re sending to customers.<\/p>\n<p>To do: Amy has a killer YouTube video at her website on &#8220;5 Steps to Ensuring Your Book Can be Sold to the Major Chains&#8221; like Costco and Walmart. Every author who wants to get into bookstores should consider buying her new book, <a href=\"http:\/\/www.amazon.com\/Write-Way-Everything-Publishing-Marketing\/dp\/1935355058\/ref=sr_1_1\" target=\"_blank\" rel=\"noopener\">&#8220;The Write Way.&#8221;<\/a> It includes what you need to know about publishing, selling and marketing your book, and it has a detailed explanation of wholesalers vs. distributors, who wants what, and when to use each.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6455 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/03\/food-dog.jpg\" alt=\"\" width=\"236\" height=\"160\" \/><\/p>\n<p>Watch this dog and its reaction as the owner describes the various types of food found in his refrigerator.<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;How to Tie into Taxes #pitchingthemedia&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #999 March 1, 2016<\/h3>\n<ol>\n<li>How to Tie into Taxes<\/li>\n<li>A to Z of Press Releases<\/li>\n<li>Don&#8217;t Send Media Mail<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6450\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-how-to-tie-into-taxes\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,13],"class_list":{"0":"post-6450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-press-releases","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6450"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}