Rob Grede of Wauwatosa, Wisconsin writes:<\/p>\n
The Second Edition of “Naked Marketing–The Bare Essentials” is hot off the presses.<\/p>\n
Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out of business and the publisher of the second edition, Marquette University Press, has no budget for promotion.<\/p>\n
The website at http:\/\/www.thegredecompany.com<\/a> is also complete and allows browsers to order off the site with a link to 800 CEO READ.<\/p>\n “My question is: How does an author publicize a second edition of a successful book? Do we tap the same TV and radio stations as last time? Does anyone care about a second edition?”<\/p>\n","protected":false},"excerpt":{"rendered":" Rob Grede of Wauwatosa, Wisconsin writes: The Second Edition of “Naked Marketing–The Bare Essentials” is hot off the presses. Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[608],"class_list":{"0":"post-645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-authors-publishers","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":41205,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/645\/revisions\/41205"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}