If you’re relatively certain you’ll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay\u00a0journalists to cover it.<\/p>\n
Almost half\u00a0of the 266 marketing executives polled <\/a>by PR Week<\/a> and\u00a0Manning Selvage & Lee<\/a>, a PR firm, say they have paid print or broadcast outlets to cover their stories.\u00a0And nearly 46 percent of those who had not paid for placement replied that they would consider doing so in the future.<\/p>\n The most common pay-per-placement “opportunities” in TV are paying to be featured on a\u00a0morning TV\u00a0news show that’s disguised as a local version of “Good Morning, America.” Shows like Colorado & Company<\/a> in Denver are\u00a0springing up all over the U.S.\u00a0I wrote an article about this for the June issue of PR Tactics,<\/a> a newspaper printed by the Public Relations Society of America.<\/a><\/p>\n In the print world, newspapers and magazines sometimes create special advertising sections that feature stories only about\u00a0businesses that buy ads in that section.<\/p>\n Expect more\u00a0“opportunities” like this in the future, as traditional media outlets face increasing competition from the Internet and continue to fight for ad dollars, viewers and subscribers.<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" If you’re relatively certain you’ll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay\u00a0journalists to cover it. Almost half\u00a0of the 266 marketing executives polled by PR Week and\u00a0Manning Selvage & Lee, a PR\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[29],"class_list":{"0":"post-644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":41203,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/644\/revisions\/41203"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}