The Publicity Hound’s
\nTips of the Week
\nIssue #530 Nov. 9, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Use QR Codes for PR<\/p>\n
2. Before You Speak on Cruise Ships…<\/p>\n
3. Fun, Free Photo Tool<\/p>\n
4. Promoting Garden Club Lectures<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. How to Use QR Codes for PR
\n=====================================<\/p>\n
At first glance, it looks like a crossword puzzle that’s about
\ntwice as big as a postage stamp.<\/p>\n
It’s a QR code, short for quick response. And it can be one of
\nthe most valuable tools in your PR arsenal.<\/p>\n
QR codes, similar to bar codes that appear on packaged products,
\nare used widely in Japan but are becoming a popular way for
\nmarketers to catch the attention of busy consumers. You can find
\nthem on everything from buses to business cards.<\/p>\n
Mobile phones that have barcode scanning applications installed
\ncan “read” the code, which can have URLs and other information
\nembedded. Within seconds, a visitor can arrive at your website to
\nlearn more about a product or service.<\/p>\n
Here are six ways to use QR codes in a PR campaign:<\/p>\n
–Lead reporters to your online pressroom.<\/p>\n
–Point consumers to a press release.<\/p>\n
–Authors, use it to lead people to reviews for your books.<\/p>\n
–Speakers, send people who are considering hiring you to a short
\nvideo demo.<\/p>\n
–Restaurants, print the code on your menus and let diners read
\nabout the specials of the day so they don’t have to wait for the
\nwaiter to explain them.<\/p>\n
–Nonprofits, use QR codes to send visitors to a donations page.<\/p>\n
(More tips at my blog at http:\/\/publicityhound.net\/?p=7338)<\/p>\n
I’ll tell you where to get QR codes and how to use them during my
\nwebinar “60+ Places Offline to Promote Your Product, Service,
\nCause, Issue or Event to Build the Buzz and Encourage Others to
\nPromote for You.” It’s at 3 p.m. Eastern Time on Tuesday, Nov.
\n23. The first 20 people who register get the free bonus handout
\n“13 Ways to Involve Journalists and Bloggers in Whatever You’re
\nPromoting.”<\/p>\n
Register at http:\/\/publicityhound.com\/promoteoffline.htm<\/a><\/p>\n Also, let me know about offline tactics you use to promote, and ====================================== If you’re a new speaker, don’t even think about speaking aboard Then, and only then, are you ready to start promoting yourself to If you’re beyond a beginner, start promoting yourself NOW, But don’t just dive in if you don’t know the step-by-step process Listen to the replay of the webinar I hosted on Friday with Warning: This video is a little more than three hours long. It Daniel’s special offer at the end of the video is good only until You snooze, you lose.<\/p>\n ===================================== I found a very cool website where you can insert photos of It’s PhotoFunia.com at http:\/\/www.PhotoFunia.com<\/p>\n Insert your photo onto a billboard, turn it into a painting, or Read more about how to use it, and see the photo I created at my ===================================== This week, 24 Publicity Hounds have names for my garden club’s From Linda Swisher:<\/p>\n “Pot & Grass: A Gardening Seminar”<\/p>\n From Patricia Daeley:<\/p>\n “I’m struck by how most of the things folks will be learning will From Sharon Z:<\/p>\n “Put Petal to the Mettle: Expand Your Horticultural Horizons With The Publicity Hound says:<\/p>\n Hounds, you came through in, uh, spades. Thanks so much for all Read all the responses to this week?s “Help This Hound” question Send your own “Help this Hound” question to: ====================================== This week?s “Help This Hound” question is from McKenna Donovan of “I’m the founder and executive director of To Write Well, which “Typically, the market includes professionals (journalists, “My infrastructure is in place, but while it would be easy to “In my site trial, I had students from India, Switzerland, “What am I doing wrong?”<\/p>\n The Publicity Hound says:<\/p>\n Lots of writers and authors read this newsletter and I know ====================================== Thanks to Publicity Hound Shriley Lichti of Waterloo, Ontario, http:\/\/www.youtube.com\/watch?v=6RRjqkUAs8k<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here are posts from the last seven days:<\/p>\n 9 ways to use QR codes for PR, publicity & marketing So I’m in Fast Company this month? Big deal Use hyperlinks in press releases: Here are 19 ideas Need a publicist? Ask jobless journalists + 16 other tips Meet 2 speakers who cruise free in exchange for speaking ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #530 Nov. 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use QR Codes for PR 2. Before You Speak on Cruise Ships… 3. Fun, Free Photo Tool 4. Promoting Garden Club Lectures 5. Help\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[46,55,45,9,5],"class_list":{"0":"post-643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-event-promotion","8":"tag-free-publicity","9":"tag-pr","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nsend a photo if you can. I can work the idea into my presentation
\nand create even more publicity for you!<\/p>\n
\n2. Before You Speak on Cruise Ships…
\n======================================<\/p>\n
\ncruise ships until you’ve bombed on dry land, learned from your
\nmistakes and honed your speaking skills.<\/p>\n
\nthe cruise lines. (Princess and Royal Caribbean cruise lines, by
\nthe way, are recommended for newer speakers.)<\/p>\n
\nbecause enrichment coordinators are reviewing marketing materials
\nfrom speakers who want to be booked for cruises in 2011.<\/p>\n
\non how to sell yourself. This is very different than marketing to
\nmeeting planners, and you don’t want the decision makers to brand
\nyou as an amateur.<\/p>\n
\nDaniel Hall. It’s “Speakers Cruise Free: The Opportunity to Trade
\nYour Talents for Luxury Cruises,” and you can watch it at
\n http:\/\/www.speakerscruisefree.com\/SCFJoan.html<\/a><\/p>\n
\nwill only be available until 11:59 p.m. Eastern on Thursday, Nov.
\n11. Go there right now and watch it, or enlist someone to watch
\nit for you and take notes. Because the webinar is divided into
\nseveral smaller videos, it’s easy to jump around from one topic
\nto the next and watch it in chunks.<\/p>\n
\n11:59 p.m. Eastern on Thursday.<\/p>\n
\n3. Fun, Free Photo Tool
\n=====================================<\/p>\n
\nyourself into other photos and create your own custom
\nillustrations that really attract attention.<\/p>\n
\nplaster it onto a big sign outside a sidewalk cafe, like I did.<\/p>\n
\nblog at http:\/\/publicityhound.net\/?p=7352<\/p>\n
\n4. Promoting Garden Club Lectures
\n======================================<\/p>\n
\nwinter lecture series.<\/p>\n
\nhave to be envisioned for spring and summer, rather than
\nimmediately put to use. Something about imagining your garden:
\n‘Grow Your Mind, Grow Your Garden. Learn It Now, Grow It Later'”<\/p>\n
\na Garden Variety of Earth-shattering Ideas”<\/p>\n
\nyour suggestions. I’ll take these to my garden club meeting later
\nin the month and let you know who wins the $50 gift certificate.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7272<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nAsheville, N.C.:<\/p>\n
\noffers a wide variety of writing courses online.<\/p>\n
\nlawyers, corporate communications officers), who need to improve
\ntheir voice and style; and hobbyists, who are seeking higher-
\nlevel skills in genre writing and poetry. My faculty offers
\ncourses on fiction, non-fiction, creative non-fiction and poetry.<\/p>\n
\nblame the economy, it’s more accurate to say I’m missing an
\nessential promotion ingredient. I use Facebook, including
\nFacebook ads. I have an active blog that automatically tweets,
\nand I have run promotional courses (for free) to select writers
\nto gain word-of-mouth. And yet the seats remain empty.<\/p>\n
\nAustralia and China. The site is designed asynchronously, so all
\nstudents have access based on their schedules, but interaction is
\nkept moving along on a daily basis.<\/p>\n
\nthey’ll be among the many Hounds who are willing to help you,
\nMcKenna. How about it, Hounds? Post your best ideas to my blog at
\nhttp:\/\/publicityhound.net\/?p=7362<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nCanada for making me laugh and laugh and laugh while watching
\nthis video of a high-strung dog going about its daily chores,
\nfrom sunrise to sunset. Can you imagine the hours of training it
\ntook to make this video?<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7338<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7326<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7243<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7293<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7314<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"