{"id":6429,"date":"2016-02-23T20:15:03","date_gmt":"2016-02-23T20:15:03","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6429"},"modified":"2024-05-02T15:07:24","modified_gmt":"2024-05-02T15:07:24","slug":"publicity-tips-email-training-thursday-for-authors","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-email-training-thursday-for-authors\/","title":{"rendered":"Email Training Thursday for Authors"},"content":{"rendered":"<p style=\"text-align: center\">Issue #997 Feb. 23, 2016<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Email Training Thursday for Authors<\/li>\n<li>Important LinkedIn Change<\/li>\n<li>How to Promote Your Blog on Twitter<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Week in the Hound House:<\/strong><\/p>\n<p>Thanks for your many tips on how to battle a sinus infection which I suspect is just a bad cold. Publicity Hound <strong>Clara Mae Watrous<\/strong> writes: &#8220;I have had success with taking two garlic cloves and 1\/2 an onion and blending them in 1\/2 cups of water. Strain the juice out and refrigerate. Dosage is 2 tablespoons of juice in one glass to begin with, then 1 tablespoon in a glass of water every four hours afterwards until the juice is all gone or until you are well. It&#8217;s a powerful &#8216;antibiotic mixture&#8217; and is soothing to the throat.<\/p>\n<\/blockquote>\n<h3>1. Email Training Thursday for Authors<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6431 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/How-to-Build-an-Email-List300.jpg\" alt=\"\" width=\"300\" height=\"162\" \/><\/p>\n<p>If I wrote romance novels, I&#8217;d start building an email list and pushing out content weekly to my subscribers to keep them interested and engaged. I&#8217;d write about things like:<\/p>\n<ul>\n<li>The best places in (city) for a first date.<\/li>\n<li>The advantages to marrying late in life.<\/li>\n<li>Why TV shows like &#8220;The Bachelorette&#8221; harm young men and women.<\/li>\n<li>The top 5 websites for inspiration on how to write a love note.<\/li>\n<li>Topics you should never, ever discuss with your honey in a text message.<\/li>\n<li>Phrases to ban from your vocabulary (&#8220;I hate it when you&#8230;.&#8221; and &#8220;You make me feel guilty when&#8230;.&#8221;)<\/li>\n<\/ul>\n<p>I&#8217;d also send items about my book launch, book signings and speaking engagements. Because I&#8217;ve been sending compelling content every week, those wouldn&#8217;t look like blatant promotions out of the blue.<\/p>\n<p>Whether you write fiction or non-fiction, and regardless of yoru genre, you can use an email list as a powerful marketing tool to build platform, attract fans and keep them connected to you.<\/p>\n<p>Join me for a free webinar I&#8217;m hosting from 4 to 5:30 Eastern this <strong>Thursday, Feb. 25<\/strong>, on &#8220;How to Use Email to Attract Fans, Create SuperFans and Sell More Books.&#8221; <a href=\"https:\/\/leadpages.com\/\" target=\"_blank\" rel=\"noopener\">Register here.\u00a0<\/a><\/p>\n<p>Arrive 5 minutes early and you&#8217;ll get a gift worth $50. Stay until the end and you get 3 <strong>&#8220;Super Tips.&#8221;<\/strong><\/p>\n<p>To do: After you register, read my list of <a href=\"https:\/\/publicityhound.com\/blog\/21-ideas-authors-can-use-when-sending-email-to-fans\" target=\"_blank\" rel=\"noopener\">21 more ideas on email topics for authors at my blog.\u00a0<\/a><\/p>\n<h3>2. Important LinkedIn Change<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6432 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/Linkedin-articles-on-Joans-profile.jpg\" alt=\"\" width=\"300\" height=\"110\" \/><\/p>\n<p>If you post articles to your LinkedIn profile, the link to your author page will change, starting March 8. It will look like this:<\/p>\n<p>http:\/\/www.linkedin.com\/author\/yourname\u00a0<\/p>\n<p>Your author page is where your posts are compiled in one place, making it easy to share with others. You can see what my author page looks like above and <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>To do: If you&#8217;ve shared a link to your author page in your email signature, on a personal blog or on other social sites, be sure to update it before March 8. Your posts are also listed on your profile. But there&#8217;s nothing else you need to do there. Check your email for a notice from LinkedIn. Mine arrived this morning.<\/p>\n<h3>3. Promote Your Blog Posts on Twitter<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6433 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/twitter-bird-new-at-my-blog.jpg\" alt=\"\" width=\"300\" height=\"231\" \/><\/p>\n<p>Frustrated because you&#8217;re writing great content for your blog but you&#8217;re not pulling traffic?<\/p>\n<p><strong>SocialTimes<\/strong> has six fabulous tips on how to promote your posts on Twitter without buying ads. Here are three:<\/p>\n<ol>\n<li>Tweet your posts often and strategically, a few times over a 24-hour period and several times over the next few weeks.<\/li>\n<li>Always include an image. Make sure your blog post has at least one image associated with it, and include the image every time you tweet it out.<\/li>\n<li>Tag influencers in your industry if the content would appeal to them. If they like what they see, they&#8217;ll retweet or share it.<\/li>\n<\/ol>\n<p>To do: Read all the tips <a href=\"http:\/\/www.adweek.com\/socialtimes\/how-to-promote-your-blog-posts-on-twitter\/634604\" target=\"_blank\" rel=\"noopener\">here<\/a> and start promoting.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6434 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/puppy-love.jpg\" alt=\"\" width=\"300\" height=\"180\" \/><\/p>\n<p>Thanks to Publicity Hound <strong>BL Ochman<\/strong> of New York City and Pawfun.com for another hysterical video. This one shows dogs singing <a href=\"https:\/\/youtu.be\/608WtNAtq4Q\" target=\"_blank\" rel=\"noopener\">&#8220;Puppy Love.&#8221;<\/a> One dog starts singing and the others chime in. We were both howling when we watched this.<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;#EmailTraining Thursday for #Authors&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #997 Feb. 23, 2016<\/h3>\n<ol>\n<li>Email Training Thursday for Authors<\/li>\n<li>Important LinkedIn Change<\/li>\n<li>How to Promote Your Blog on Twitter<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6429\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-email-training-thursday-for-authors\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,318,10],"class_list":{"0":"post-6429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-email-marketing","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6429"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}