Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they’re suddenly tongue-tied.<\/p>\n
That’s because the fees are hefty, like $1,500 or more to get a story placed in a business journal—something that isn’t that hard to do yourself, even for inexperienced\u00a0Publicity Hounds,\u00a0if you\u00a0just do\u00a0just a little research on how to pitch business journals. <\/a><\/p>\n A new PR firm, Washington, D.C.-based Publicity Guaranteed<\/a>, has its fees right on its home page. They range from $195 to get a story placed in a 10,000-circulation daily, up to $2,850 for an article in a\u00a0publication like the Wall Street Journal or USA Today. In other words, you don’t pay anything unless a journalist writes an article.\u00a0<\/p>\n Missing, however, is their definition of an “article.” Is it a brief item? Or a full-fledged feature? That $2,850 figure seems minuscule,\u00a0compared to what other pay-per-placement firms\u00a0charge for\u00a0top-tier media hits.<\/p>\n As I explain in my book “How to Hire the Perfect Publicist,”<\/a>\u00a0one of the biggest problems with this kind of PR\u00a0is that confusion can surface over the types of placements the client must pay for. If you’re in a national\u00a0newspaper today, as a result of a pay-per-placement pitch, and the story is picked up by a national radio show four months from now, after your contract has expired,\u00a0do you have to pay the firm for the radio placement?\u00a0<\/p>\n If you’re working with a pay-per-placement firm, make sure this is spelled out in the contract.<\/p>\n The best time to use pay-per-placement PR\u00a0is when you need top-tier media hits and you buy the\u00a0service\u00a0to supplement\u00a0a regular publicity campaign you do yourself, or one done by a PR firm that bills\u00a0hourly, by retainer, or by the project.<\/p>\n That’s because pay-for-placement the fees are so high that a typical PR campaign done done exclusively that way\u00a0is\u00a0far too expensive\u00a0for most companies.<\/p>\n","protected":false},"excerpt":{"rendered":" Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they’re suddenly tongue-tied. That’s because the fees are hefty, like $1,500 or more to get a story placed in a business journal—something that isn’t that hard to do yourself, even for inexperienced\u00a0Publicity Hounds,\u00a0if you\u00a0just do\u00a0just a little\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[427,610],"class_list":{"0":"post-642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-marketing","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":41206,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/642\/revisions\/41206"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}