The Publicity Hound’s
\nTips of the Week
\nIssue #529 Nov. 2, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. LinkedIn Adds Recommendations<\/p>\n
2. 60+ Places to Promote Offline<\/p>\n
3. Speak on Cruise Ships<\/p>\n
4. Promote a Bistro\/Wine Bar<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. LinkedIn Adds Recommendations
\n=====================================<\/p>\n
Starting this week, LinkedIn is offering its more than 80 million
\nmembers a chance to recommend other companies’ products and
\nservices on Company Pages, under the Products tab.<\/p>\n
Initially, LinkedIn users can offer recommendations for only 40
\nlarge companies like Hewlett-Packard, Microsoft, Dell, JetBlue,
\nAT&T, Citibank and Volkswagen. But LinkedIn will expand the
\nfeature to include all companies and small businesses during the
\nnext week.<\/p>\n
Every Publicity Hound should be paying attention to this.<\/p>\n
Each time a LinkedIn member endorses your products or services,
\ntheir recommendation becomes visible to all of their connections
\nand could spread virally. When you promote and curate these
\nrecommendations, you have some of the most credible, authentic
\nendorsements of your products on your Company Page?s Product tab.<\/p>\n
You can read about LinkedIn’s new review feature at its blog at From what I can see so far, this doesn’t allow users to actually If your company doesn’t have its own page on LinkedIn, create one Online reviews are becoming increasingly important. How should Tom Antion tackled this topic during his teleseminar, “Reputation His strategy is simple. Create a huge and positive profile for What would you rather do, manage your own reputation or let ====================================== My recent webinar, “50+ Places Online to Promote Your Live & Let’s do it! I’ve scoured my file cabinet, hard drive, handouts I’m hosting the webinar on Tuesday, Nov. 23, at 3 p.m. Eastern Sign up for “60+ Places Offline to Promote Your Product, Service, ===================================== Right now, as you’re reading this, program coordinators for There’s still time for you to submit your materials and take Here’s how it works.<\/p>\n You furnish the cruise lines three or four 1-hour lectures on In exchange for your lectures, you get a free cruise for yourself Swarms of speakers apply for these coveted slots. But most of Daniel Hall, who has more connections with cruise line program I know Fridays are bad, but I didn’t want to wait until next week ====================================== This week, 14 Publicity Hounds have tips for Timothy Nishimoto, From Michael Carr:<\/p>\n “Since your establishment is a well-regarded wine bar, start “If you’re a member of the Portland Convention & Visitors Bureau, From Etc. Communications:<\/p>\n “You’re missing a huge potential clientele in Boomers, singles From Janet Thaeler:<\/p>\n “Host a bloggers event. Find someone who has hosted successful The Publicity Hound says:<\/p>\n I was bowled over by the responses to this question! Read all of Send your own “Help this Hound” question to: ====================================== This week’s “Help this Hound” question is from me and my fellow We’re sponsoring our first-ever daylong lecture series on Feb. Guest experts from within and outside the club will be speaking So far, the working title is “Throw off the Winter Blues with a I’m offering a $50 gift certificate for Publicity Hound products Post your best ideas to my blog at ====================================== “No one appreciates the very special genius of your conversation DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here are posts from the last seven days:<\/p>\n Use hyperlinks in press releases: Here are 19 ideas: Here’s a handy checklist for writing press releases Speakers & hobbyists: Get booked on cruise ships ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #529 Nov. 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. LinkedIn Adds Recommendations 2. 60+ Places to Promote Offline 3. Speak on Cruise Ships 4. Promote a Bistro\/Wine Bar 5. Help This Hound 6. Hound Quote\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,55,56,48,45,5,27,14],"class_list":{"0":"post-639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-linkedin","11":"tag-pr","12":"tag-publicity-tips","13":"tag-social-media","14":"tag-social-networking","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/blog.linkedin.com\/2010\/11\/01\/linkedin-company-pages\/<\/a><\/p>\n
\nwrite anything like they can when they’re writing a personal
\nrecommendation on LinkedIn. All they can do is recommend a
\nproduct or service. When they do, their photo shows up next to a
\ncheckmark and the phrase “I recommend this product,” and they get
\na link back to their own LinkedIn profile.<\/p>\n
\nright now. Go to Companies > Find Companies > Add a Company.<\/p>\n
\nyou respond to a bad review on other websites? What steps can you
\ntake to decrease the chances of a bad review appearing? And what
\ncan you do to make it easier for your own customers to post
\nglowing reviews about your great products and services?<\/p>\n
\nManagement: How to Build and Protect a Great Reputation Online.”<\/p>\n
\nyourself at high-traffic, authoritative sites so that when
\nsomeone posts something negative about you, the good information
\ncomes up higher in the organic search listings. I never heard of
\na lot of the sites he found, but I’m busy creating my own
\nprofiles there.<\/p>\n
\nothers, including your competitors, manage it for you? Learn more
\nabout Tom’s strategy at http:\/\/tinyurl.com\/2eyyljb<\/p>\n
\n2. 60+ Places to Promote Offline
\n======================================<\/p>\n
\nVirtual Events to Reach Your Target Market & Pull Sell-out
\nCrowds,” was such a hit, that many Publicity Hounds who
\nregistered for it have been asking for a follow-up session on how
\nto promote offline.<\/p>\n
\nfrom my workshops, back issues of my newsletter and my blog, and
\nI’ve come up with more than 60 places offline to promote not only
\nyour events, but your product, service, cause or issue. Many of
\nthem are free.<\/p>\n
\nTime. The first 20 registrants will receive a free copy of my
\ncheat sheet, “13 Ways to Involve Journalists and Bloggers in
\nWhatever You’re Promoting.” Example: Don’t ask a local blogger to
\nwrite about your cooking classes for kids. Invite her to bring
\nher own child and participate.<\/p>\n
\nCause, Issue or Event to Build the Buzz and Encourage Others to
\nPromote for You” at
\n http:\/\/publicityhound.com\/promoteoffline.htm<\/a>. Also, let me
\nknow about offline tactics you use to promote, and send a photo
\nif you can. I can work the idea into my presentation and create
\neven more publicity for you!<\/p>\n
\n3. Speak on Cruise Ships
\n=====================================<\/p>\n
\nluxury cruise lines all over the world are reviewing the
\nmaterials they’ve received from speakers who want to get booked
\nto speak on next year’s cruises.<\/p>\n
\nadvantage of the greatest gig on the seven seas.<\/p>\n
\nsubjects you love, from business topics like leadership and time
\nmanagement to fun topics like how to perform simple magic tricks
\nor cook up a gourmet meal on a tight budget.<\/p>\n
\nand a companion. Since the lectures are usually scheduled on sea
\ndays, you’ll have every port day totally free to explore.<\/p>\n
\nthem make several critical mistakes that kick them out of the
\nrunning.<\/p>\n
\ncoordinators than anyone else on the planet, will be my guest
\nexpert during a free webinar at 3 p.m. Eastern Time on Friday,
\nNov. 5.<\/p>\n
\nbecause program coordinators are hiring speakers NOW. You can
\nregister for the webinar at
\n https:\/\/www1.gotomeeting.com\/register\/132750273<\/a><\/p>\n
\n4. Promoting a Bistro\/Wine Bar
\n======================================<\/p>\n
\nowner of Vino Paradiso Wine Bar & Bistro in Portland, Ore., on
\nhow to market his restaurant. He’s having a hard time convincing
\nlocal restaurant reviewers to write about it.<\/p>\n
\nthere. Develop monthly wine pairing dinners. Invite Oregon (and
\nWashington) based wine makers to participate, and reach out to
\nbloggers who write about food, wine and regional travel. Roll
\nout your seasonal menu and alert the media. Include the usual
\noutlets, but don’t forget the business press and media focused on
\nhospitality, wine and food.<\/p>\n
\nsee if they have a program for visiting journalists. If so, offer
\nto provide hospitality to travel journalists. Don’t forget to
\nreach out to the concierges at hotels in town. Host them for
\ncoffee and make sure you keep them up to date with what’s
\nhappening at the restaurant.”<\/p>\n
\nand couples. If you designate a night as Boomer Night, you’d be
\nsurprised at how quickly you would get covered by media!”<\/p>\n
\nones in your area and who reaches the type of people you want to
\nreach. It may be that there’s a good mix of design bloggers, food
\nbloggers and mom bloggers.”<\/p>\n
\nthem at http:\/\/publicityhound.net\/?p=7232<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand\u00a0include your city and state.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nmembers of the Port Washington Garden Club in Port Washington,
\nWisconsin:<\/p>\n
\n26, and we’re looking for a catchy title that will really build
\nthe buzz and draw a huge crowd.<\/p>\n
\non topics that include tips for gardening with your pet, how to
\nincorporate native plants and dramatic grasses into your garden,
\nunusual plants for shade gardens, how to create a kitchen garden,
\nand how to create a worm farm for richer soil. The event will
\ngive local gardeners something to do in the dead of winter in
\nWisconsin.<\/p>\n
\nDay of Gardening.” Can you do better than that?<\/p>\n
\nto the person who suggests a title we end up using.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7272<\/p>\n
\n6. Hound Quote of the Week
\n======================================<\/p>\n
\nas the dog does.” — Christopher Morley<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7243<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7259<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7266<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"