{"id":6370,"date":"2016-02-10T00:29:50","date_gmt":"2016-02-10T00:29:50","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6370"},"modified":"2024-04-29T22:24:27","modified_gmt":"2024-04-29T22:24:27","slug":"publicity-tips-10-magic-phrases-the-media-love","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-10-magic-phrases-the-media-love\/","title":{"rendered":"10 Magic Phrases the Media Love"},"content":{"rendered":"

Issue #993 Feb. 9, 2016
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. 10 Magic Phrases the Media Love<\/li>\n
  2. Twitter, Facebook, Instagram Hashtags<\/li>\n
  3. How to Newsjack<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n

    This Week in the Hound House:<\/strong><\/p>\n

    Did you ever taste a dog treat before giving it to your dog? Bogie got a bag of Smart Cookie Dog Treats<\/a> for Christmas. The label says: ground chicken, green beans, rice flour, peanut butter, organic ground flax seed, molasses, organic blueberries and sea salt. It even says, “Try one yourself!” So I did. Chewy, but not nearly as tasty as those mammoth Snyder’s pretzels I love.<\/p><\/blockquote>\n

    1. 10 Magic Phrases the Media Love<\/h3>\n

    \"\"<\/p>\n

    When I worked as a newspaper reporter, I loved it when sources asked, “How can I help you?”<\/p>\n

    Problem was, almost no one asked that question. They were too busy pitching or talking about themselves.<\/p>\n

    Questions like “How can I help you?” and “Do you need other sources?” show you care.<\/p>\n

    They also lead to valuable information that helps build the relationship. And you might be surprised at what you hear.<\/p>\n

    “Is it OK if I call you at home if I’m on deadline and need help understanding a topic in your industry?” a reporter might ask.<\/p>\n

    Your answer should be an enthusiastic, “Yes! Let me give you my home and mobile phone numbers.”<\/p>\n

    I’ve compiled a list of other phrases. You can find them all, and learn why they’re so valuable, when you read Media Interview Tips & Training: 10 Magic Phrases They Love.<\/a><\/p>\n

    To do: Get into the habit of adding these phrases to your conversations with journalists, influencers and even social media contacts.<\/p>\n

    2. Twitter, Facebook, Instagram Hashtags<\/h3>\n

    \"\"<\/p>\n

    Hashtags help people find your valuable content.<\/p>\n

    A hashtag is a keyword phrase, spelled out without spaces, with the pound sign (#) in front of it, like this: #publicitytips.<\/p>\n

    Hashtags tie public conversations from all over the Internet into a single stream.<\/p>\n

    If you’re already using hashtags, good for you! But did you know that hashtags are used different ways on Twitter, Facebook and Instagram? On Facebook, for example, if you use a hashtag on content you want many people to find, you must make your post public.<\/p>\n

    HubSpot published a helpful tutorial this week<\/a>, with lots of screenshots, that walks you step-by-step through the process of using hashtags on each of those social media sites.<\/p>\n

    To do: Start using hashtags not only to share your content but to find influencers, people in your target market, and others who are discussing your topic.<\/p>\n

    3. How to Newsjack<\/h3>\n

    \"\"<\/p>\n

    One of the best ways to get national publicity is by newsjacking, a term invented by PR genius David Meerman Scott<\/strong>. That means you tie your expertise into a hot topic that’s already in the news.<\/p>\n

    For example, Lena Dunham<\/strong> announced today she’s taking time off from her duties as creator and star of her HBO show, Girls, because she suffers from endometriosis, a chronic condition that affects about 1 in 10 women’s reproductive health. If you’re an expert on this topic, start pitching! Mention Lena Dunham and use the statistic you see here.<\/p>\n

    Steve Harrison is offering a free webinar at 2 and 7 p.m. Eastern on Thursday, Feb. 11, on other ways to get into top-tier media. He’ll share “7 Secret Strategies for Landing Your First (or Next) National Media Appearance.”<\/a><\/p>\n

    To do: Sign up for a free seat<\/a> on one of the Thursday calls which I’m promoting as an affiliate.<\/p>\n

    4. Hound Video of the Week<\/h3>\n

    \"\"<\/p>\n

    In this commercial from Sunday’s Super Bowl<\/a>, three conniving dogs finally find a way to sneak inside the supermarket and buy Doritos. Two paws up, way up, for this one, especially the ending.<\/p>\n[Tweet “#PublicityTips from @PublicityHound–10 Magic Phrases the Media Love #Mediarelations”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #993 Feb. 9, 2016<\/h3>\n
      \n
    1. 10 Magic Phrases the Media Love<\/li>\n
    2. Twitter, Facebook, Instagram Hashtags<\/li>\n
    3. How to Newsjack<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

      Read More<\/a><\/p>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[60,29,396,236],"class_list":{"0":"post-6370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-how-to-use-hashtags","9":"tag-media-relations","10":"tag-media-training","11":"tag-newsjacking","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6370"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}