{"id":6351,"date":"2016-02-02T16:51:42","date_gmt":"2016-02-02T16:51:42","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6351"},"modified":"2024-04-29T22:24:27","modified_gmt":"2024-04-29T22:24:27","slug":"publicity-tips-fiction-authors-can-be-experts","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-fiction-authors-can-be-experts\/","title":{"rendered":"Fiction Authors Can Be Experts"},"content":{"rendered":"<p style=\"text-align: center\">Issue #991 Feb. 2, 2016<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Fiction Authors Can Be Experts<\/li>\n<li>App for Social Images<\/li>\n<li>Stay on Top of Breaking News<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Week in the Hound House:<\/strong><\/p>\n<p>There&#8217;s nothing like a cute dog to make grouchy travelers smile. While riding on the &#8220;up&#8221; escalator in the crowded Atlanta airport on Sunday, I was about 10 feet behind a guy carrying a service dog that looked like a Lab. I watched as people on the &#8220;down&#8221; escalator next to us couldn&#8217;t take their eyes off the dog. Many of them burst into a big smile. The Publicity Hound did, too.<\/p>\n<\/blockquote>\n<h3>1. Fiction Authors Can Be Experts<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6354 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/Youre-the-Expert-Spread-the-Word.jpg\" alt=\"\" width=\"300\" height=\"178\" \/><\/p>\n<p>With about 4 million books published each year, there&#8217;s an author under every rock, it seems. If you&#8217;re one of them, set yourself apart from others in your genre by becoming a subject matter expert, even if you write fiction.<\/p>\n<p>On the <strong>Publishing at Sea cruise<\/strong> last week, I taught a session on expertise and why it&#8217;s not just about what you know but also about what you do. Some ideas:<\/p>\n<ul>\n<li>Teach a class or workshop related to your book&#8217;s topic.<\/li>\n<li>Campaign for a cause you want to support.<\/li>\n<li>Lobby for a law you want to change.<\/li>\n<li>Educate people about the main topic or conflict of your book such as date rape, abused kids or personality disorders.<\/li>\n<li>Become an expert on the city, state, region or country where your story takes place.<\/li>\n<li>Build an email list of people who want to receive content related to your topic even if they haven&#8217;t read your book. Share tips, stories, trivia and other juicy tidbits at least every other week.<\/li>\n<\/ul>\n<p>To do: If you write fiction and you can add to my list, click Reply and let me know what you&#8217;ve done. I&#8217;m looking for ideas and examples I can use here, in my blog and in my publicity training.<\/p>\n<h3>2. App for Social Images<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6353 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/Keep-Calm-and-Make-Ginger-Tea.jpg\" alt=\"\" width=\"150\" height=\"144\" \/><\/p>\n<p>Create stunning social graphics in seconds on your mobile phone with the Adobe Post app.<\/p>\n<p>It offers remixable design templates and filters to transform your text and photos into professional-looking graphics with a single tap. Thanks to <strong>Jane Friedman&#8217;s<\/strong> excellent ezine <a href=\"http:\/\/us2.campaign-archive2.com\/?u=f8b16374ec668e8d6004fcc38&amp;id=59bb83351b&amp;e=419d3868ed\" target=\"_blank\" rel=\"noopener\">Electric Speed<\/a>, featuring the best tools and resources for writers in the vigital age, for this one.<\/p>\n<p>To do: <a href=\"https:\/\/itunes.apple.com\/us\/app\/adobe-post-create-stunning\/id1051937863?mt=8\" target=\"_blank\" rel=\"noopener\">Download Adobe Post<\/a> from the App Store. Right now, this is only available for iPhones.<\/p>\n<h3>3. USA Today&#8217;s App<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6355\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/USA-Today-News-logo.jpg\" alt=\"USA-Today-News-logo\" width=\"176\" height=\"130\" \/><\/p>\n<p>Stay on top of breaking news stories you can piggyback onto by offering your expertise to bloggers and journalists reporting on them.<\/p>\n<p>Use the <a href=\"http:\/\/www.usatoday.com\/mobile-apps\/\" target=\"_blank\" rel=\"noopener\">USA Today app<\/a>. Some of the reviewers complain about the annoying videos. Others love the quick and easy way they can find out what&#8217;s happening while they&#8217;re on the go.<\/p>\n<p>To do: Download the app and take it for a test run. I&#8217;m curious about what apps you use for publicity purposes. Have you downloaded any that have helped you create a buzz? If so, click reply and let me know. I&#8217;ll share them here.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6357 size-full\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2016\/02\/dachshunds-1.jpg\" alt=\"\" width=\"300\" height=\"157\" \/><\/p>\n<p>If you love Dachshunds (and even if you don&#8217;t), <a href=\"https:\/\/www.youtube.com\/watch?v=PUapUXde8oQ\" target=\"_blank\" rel=\"noopener\">watch this hilarious compilation<\/a> for the shenanigans they can get into!<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;Fiction Authors Can Be Experts #Authormarketing&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #991 Feb. 2, 2016<\/h3>\n<ol>\n<li>Fiction Authors Can Be Experts<\/li>\n<li>App for Social Images<\/li>\n<li>Stay on Top of Breaking News<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6351\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-fiction-authors-can-be-experts\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,3,265,330,217,395],"class_list":{"0":"post-6351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-book-promotion","10":"tag-content-marketing","11":"tag-graphics-and-images","12":"tag-instagram","13":"tag-sell-more-books","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6351"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}