The Publicity Hound’s
\nTips of the Week
\nIssue #528 Oct. 26, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
Receive this ezine direct to your desktop
\nhttp:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. Protect Your Online Reputation<\/p>\n
2. Blog Comments Can Invite a Lawsuit<\/p>\n
3. Colleges Need Speakers on 17 Topics<\/p>\n
4. A Cosmetic Surgeon’s Tips<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Protect Your Online Reputation
\n=====================================<\/p>\n
You can’t prevent a disgruntled employee, an angry customer or a
\njealous competitor from writing nasty things about you online and
\nnegating all the great publicity you’ve received elsewhere.<\/p>\n
But you CAN make it more difficult for those comments to show up
\non the first page of Google by flooding the Internet with so much
\nfavorable information about you that it practically drowns out
\nthe nasty stuff. In some cases, you can even “push” a bad comment
\nfrom the first page of Google onto the second or third page. A
\nwhopping 94 percent of people who type keywords into Google never
\nclick onto the second page of the organic listings.<\/p>\n
That’s only one of many things you can do to protect your online
\nreputation. Here are others:<\/p>\n
–Create your own profiles at high-ranking sites like Amazon.com,
\nBarnesandNoble.com, Borders.com and BooksaMillion.com. Some of
\nthese sites allow you to do that, even if you’re not an author.<\/p>\n
–Encourage your customers to post reviews of your products or
\nservices on sites like Yelp.com, CitySearch.com, InsiderPages.com
\nand SuperPages.com, or on niche sites like FindLaw.com for
\nattorneys and TripAdvisor.com for travel-related businesses.<\/p>\n
–Create a profile on Ebay and link back to your own websites and
\nblog from the “About Me” page.<\/p>\n
I learned all this from Tom Antion, one of my Internet marketing
\nteachers, on the 2-CD set he published recently, “Reputation
\nManagement: How to Build and Protect a Great Reputation Online.”
\nI listened to it for the third time over the weekend, took
\ncopious notes, prioritized everything, and I’ve already started
\nusing many of his tips.<\/p>\n
One of Tom’s most valuable tidbits was the incredibly easy way to
\nfind .edu and .gov websites or blogs, related to your topic, that
\nallow you to post comments and get links back to your own site or
\nblog. Google views .edu and .gov sites as authoritative and will
\ngive you extra points for all those links. (Nine out of 10
\nInternet marketers don’t know this trick, but now I do, and I’ve
\nbeen busy commenting at these sites and getting lots of backlinks
\nto my own site and blog.)<\/p>\n
Nobody can protect your good online reputation except you. Learn
\nmore about what Tom can teach you at http:\/\/tinyurl.com\/2eyyljb<\/p>\n
======================================
\n2. Blog Comments Can Invite a Lawsuit
\n======================================<\/p>\n
If your blog is automatically publishing comments every time a
\nvisitor writes one, you could be opening yourself up to a libel
\nsuit.<\/p>\n
So says PR expert Shel Holtz, who found a nasty comment recently ===================================== Colleges have something that most other companies and nonprofits Those fees are used to pay speakers who come to campus and host If you speak for free or for a fee, James Malinchak says there’s I’m hosting a free call with him this afternoon on how to get ====================================== This week, seven Publicity Hounds have tips for Dr. Robert From Janine Libbey:<\/p>\n “He could expand his target audience to include men.”<\/p>\n From Sonia:<\/p>\n “Host a Patient Appreciation Day in-office. Invite clients to From The Publicity Hound:<\/p>\n “At your website, include a box that bounces down from the top of Send your own “Help This Hound” question to me at ====================================== This week’s “Help This Hound” question is from Timothy Nishimoto, “My business is known as a wine bar, but we are trying to “But many people in town still don’t know we even have food. The “Our chef is new, our happy hour menu is new, our larger menu is “That seems like a lot of new stuff, so what can I say to the The Publicity Hound says:<\/p>\n Judging from what I see at your website, Timothy, your bistro is So here’s the challenge to my Hounds. Give Timothy some ideas on ====================================== Thanks to Dan Poynter of Santa Barbara, Calif., for this great DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here is a post from the last seven days:<\/p>\n How to avoid choosing the wrong day for your event ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #528 Oct. 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. Protect Your Online Reputation 2. Blog Comments Can Invite a Lawsuit 3. Colleges Need Speakers on 17 Topics\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,36,9,5],"class_list":{"0":"post-633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-pitching-the-media","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":43215,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/633\/revisions\/43215"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nat his blog that could have gotten him sued. Read about it, and
\nabout other reasons why you should be moderating comments at your
\nblog:
\n http:\/\/blog.holtz.com\/index.php\/weblog\/libel_threat_a_good_reason_to_moderate_comments\/<\/a><\/p>\n
\n3. Colleges Need Speakers on 17 Topics
\n=====================================<\/p>\n
\ndon’t have: a recession-proof pot of money known as student
\nactivity fees.<\/p>\n
\nworkshops, deliver keynotes, and train officers in fraternities
\nand sororities.<\/p>\n
\na pretty good chance that you can tweak your topic for the
\ncollege speaking circuit–and get paid handsomely.<\/p>\n
\nonto the college speaking circuit. He’ll tick off the long list
\nof 17 topic areas that are in demand. Here are three of them:
\nleadership, diversity, and recruitment and retention. Learn the
\nother 14, and the list of staff members at colleges who are in
\nthe best position to hire you, at 3 p.m. Eastern today. Register
\nat http:\/\/www.CollegeSpeakingSuccess.com\/joan.html<\/a><\/p>\n
\n4. A Cosmetic Surgeon’s Tips
\n======================================<\/p>\n
\nKotler, a Beverly Hills cosmetic surgeon, on how he can build his
\nemail list for his beauty “Tips of the Month.”<\/p>\n
\nattend and bring a guest. Have snacks, a few email sign-up sheets
\naround the lobby and a five-minute ‘quick tip’ presentation. At
\nthe end of the presentation, invite people to sign up and offer a
\nfree consultation to all sign-ups.”<\/p>\n
\nthe screen and tells visitors about the emailed tips, and asks
\nfor their name and email address. When I added this to my website
\nat PublicityHound.com, it at least tripled the number of opt-
\nins.”<\/p>\n
\nJStewart@PublicityHound.com and include your city and state.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nowner of Vino Paradiso Wine Bar & Bistro, in Portland, Oregon:<\/p>\n
\ntransition into more of a restaurant, meaning we have a full
\ndinner menu, bigger than ever.<\/p>\n
\nlocal media people tell me they need stories about new places,
\nnot places like mine that have been around for five years.<\/p>\n
\nnew, we now have a cocktail menu—so much is new, and we’ve
\nnever gotten a full restaurant review!<\/p>\n
\nmedia besides just that?”<\/p>\n
\nhip and part of the nightlife scene in Portland. Yet, many of the
\nyounger clientele that frequent your restaurant don’t read
\nnewspapers. But they ARE looking for things to do and reviews
\nonline.<\/p>\n
\nhow he can entice the restaurant reviewers or business or
\nlifestyle reporters. But also make suggestions on what he can do
\nonline to reach his target audience in Portland. I have several
\nideas that I’ll share later in the week. Post your best ideas to
\nmy blog at http:\/\/publicityhound.net\/?p=7232<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nvideo of The Dolphin and The Dog. It’s about four minutes long,
\nbut well worth it.
\n http:\/\/www.dogwork.com\/ddcv4\/<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7176<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"