\nSometimes all you need is a clever play on words and a fun event to generate some great publicity.\n<\/p>\n
\nTake the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get?\n<\/p>\n
\n“Yappy Hour,” a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable Dog Training School in Milwaukee, Wisconsin.\n<\/p>\n
\nA small article on the front page of the Lifestyle section in the Milwaukee Journal Sentinel says the event “allows guilt-ridden pet owners to watch their dogs work off pent-up energy romping together in a supervised environment.” Even dogless folks are welcome to attend for free.\n<\/p>\n
\nIt’s an example of a clever event that generates publicity for a dog training school when there isn’t much of anything else going on. I wouldn’t be surprised if this story also shows up Friday night as the “kicker” at the end of the late-night news. It has all the elements of a perfect story for TV–people, color and lots of motion.\n<\/p>\n
\nLooking for ways to publicize your small business? Jeff Zbar, the U.S. Small Business Administration’s 2001 Journalist of the Year, tells you what kinds of small-business stories catch his attention. He was my guest during a teleseminar called called “The Fastest, Cheapest, Easiest Ways to Publicize Your Small Business.”<\/a> Read more about what you’ll learn on this CD or electronic transcript.<\/p>\n","protected":false},"excerpt":{"rendered":" Sometimes all you need is a clever play on words and a fun event to generate some great publicity. Take the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get? “Yappy Hour,” a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[623],"class_list":{"0":"post-63","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-brick-mortar","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":41927,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/63\/revisions\/41927"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}