{"id":6284,"date":"2016-01-12T19:18:48","date_gmt":"2016-01-12T19:18:48","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6284"},"modified":"2024-05-02T15:24:58","modified_gmt":"2024-05-02T15:24:58","slug":"publicity-tips-power-sentence-in-press-releases","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-power-sentence-in-press-releases\/","title":{"rendered":"Power Sentence in Press Releases"},"content":{"rendered":"

Issue #985 Jan. 12, 2016
Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Power Sentence in Press Releases<\/li>\n
  2. A Creative Book Trailer<\/li>\n
  3. Weeklies Making a Comeback<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    I still can’t get the bouncy song “Happy” by Pharrell Williams out of my mind. I was the after-lunch speaker at Michael Rozbruch’s Tax Resolution Extravaganza<\/strong> on Friday in Orlando. To wake ’em up, I took the stage wearing my Cheesehead hat and danced along to the video “Happy Dogs & Cat”<\/a> played on the giant monitors. It took some prodding, but you should have seen those otherwise serious CPAs and attorneys clapping and shaking their booties!<\/p>\n<\/blockquote>\n

    1. Power Sentence in Press Releases<\/h3>\n

    \"\"<\/p>\n

    The next time you write a press release, don’t forget one of the most important additions.<\/p>\n

    It’s not a part of the release. It’s after the three hashtags that signify the end of the release. It looks like this:<\/p>\n

    Note to Media:<\/strong><\/p>\n

    If you need background, commentary, trends or story ideas about (your topics), please contact….”<\/p>\n

    Include your name, title, email address and phone number. You score extra points if you include your mobile number. <\/p>\n

    Even if they aren’t interested in the content of the release, they might call you anyway to pick your brain or add your contact info to their list of sources.<\/p>\n

    To-do: Add this note to the end of every press release you write.<\/p>\n

    2. Creative Book Trailer<\/h3>\n

    \"\"<\/a><\/p>\n

    Thanks to Vickie Sullivan<\/strong>, a coach for thought leaders, for writing about the creative book trailer for the New York Times bestselling book “Animal Madness: Inside their Minds,” by Laurel Braitman<\/strong>.<\/p>\n

    Vickie says the video works because:<\/p>\n