The Publicity Hound’s
\nTips of the Week
\nIssue #528 Oct. 19, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Target Zip Codes<\/p>\n
2. Sell Your Blog on Kindle<\/p>\n
3. Columnist Needs Source<\/p>\n
4. Thrive as an Expert in Any Economy<\/p>\n
5. Speak on College Campuses<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. How to Target Zip Codes
\n=====================================<\/p>\n
Don’t sweat it if you can’t get news about your book-signing,
\npolitical rally or the church bake sale into your local
\nnewspapers, or onto TV or radio stations.<\/p>\n
Today’s online event calendars make it so easy for you to find
\npeople within your zip code who are looking for something to do
\nthat you can sometimes draw more people to your events using
\nthese calendars than you can with traditional media. And you’re
\nleaving money on the table if you aren’t using them.<\/p>\n
Take EventCrazy.com, for instance. I went there just now to see
\nwhat’s happening within a 50-mile radius of my home.<\/p>\n
I typed in my zip code, 53074, and found more than 15 events
\nduring the next few months. They include a ghost walk in my city,
\na Big Band music series, a bird and game breeders show, a holiday
\nart fair, an all-animal expo, Breakfast with the Reindeer,
\nMilwaukee Bucks basketball and two gun shows.<\/p>\n
That’s how you target zip codes with your news. You make sure
\nyour event is on all the relevant calendar sites where people can
\nsearch by zip code and even neighborhood.<\/p>\n
I’ll explain which sites are better than others during today’s
\nwebinar on “50+ Places Online to Promote Your Live & Virtual
\nEvents to Reach Your Target Market & Pull Sell-out Crowds.”<\/p>\n
It starts at 3 p.m. Eastern Time. If you can’t attend, sign up
\nanyway. You’ll receive the link to the video replay, the MP3 and
\na handy checklist that includes all the sites I mentioned. Use it
\nas a cheat sheet the next time you promote an event.<\/p>\n
Register at http:\/\/publicityhound.com\/events.htm<\/a><\/p>\n Yes, plenty of these sites are for countries outside the U.S.<\/p>\n ====================================== More than a year and a half ago, Amazon announced that it would I made a mental note to check it out and promptly forgot about You’ll only make 30 percent of $2 per buyer. Amazon gets the But the much bigger benefit is exposure on Amazon, where millions Learn more about how to get started at ===================================== Columnist Dr. Mildred Culp needs a source who has hired a lot of Sources can be from any industry except high-tech or PR. Send ====================================== Most non-fiction authors, speakers, consultants or experts never You’re invited to a free telephone seminar to learn about the To register, go here now: ====================================== These are grim times for professional speakers. But they don?t -A speaker who trains corporate executives on leadership can -An expert on corporate recruiting and retention can teach -Speakers who specialize in motivating corporate audiences as -Diversity trainers who target corporate America can teach Those four topics are among 17 categories of topics that are in His teleseminar will also include a look at how speaking at Register at http:\/\/www.CollegeSpeakingSuccess.com\/joan.html<\/a><\/p>\n ====================================== Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of “We are eager to increase the number of email addresses to which “It’s not a solicitation for patients, just honest advice from an “Any ideas on how we can ethically, and without cost, grow our The Publicity Hound says:<\/p>\n OK, Hounds, I see one problem with how Dr. Kotler is publishing ====================================== Guys are like dogs. They keep coming back. Ladies are like cats. DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== You can now sign up to receive email notifications every time I Here are posts from the last seven days, great for retweeting:<\/p>\n 7 things that can kill your event before it begins Triple A’s magazine reviews travel, food books & more 9 ways to spy on your competitors online ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #528 Oct. 19, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Target Zip Codes 2. Sell Your Blog on Kindle 3. Columnist Needs Source 4. Thrive as an Expert in Any Economy 5. Speak on\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,46,56,5,91],"class_list":{"0":"post-626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-event-promotion","10":"tag-how-to-get-free-publicity","11":"tag-publicity-tips","12":"tag-special-event-marketing","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":43288,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/626\/revisions\/43288"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. Sell Your Blog on Kindle
\n======================================<\/p>\n
\ngive bloggers the chance to sell their blogs to pay-per-view
\nreaders who own Kindles.<\/p>\n
\nit. I saw somebody else mention it on a blog and assigned my
\nassistant the task of making my blog for sale on Kindle.<\/p>\n
\nrest.<\/p>\n
\nof people shop every week and type keywords into the search box.
\nUnlike RSS feeds, which often only provide headlines, Kindle
\nblogs contain full text content and most images.<\/p>\n
\n https:\/\/kindlepublishing.amazon.com\/gp\/vendor\/sign-
\nin\/183-2751729-0963127<\/p>\n
\n3. Columnist Needs Source
\n=====================================<\/p>\n
\nemployees and independent contractors and can explain the
\ndifferences in hiring both types of workers.<\/p>\n
\nyour response to Workwise@Comcast.net<\/p>\n
\n4. Thrive as an Expert in Any Economy
\n======================================<\/p>\n
\nbegin to tap their financial potential, which is too bad because
\nthere are often some relatively easy ways they can make a whole
\nlot more money and generate a whole lot more publicity in the
\nprocess.<\/p>\n
\nproven tips for creating spin-off income streams based on your
\nbook or expertise. Steve Harrison will explain how one non-
\nfiction author created over $720,000 a year in non-royalty
\nincome, and seven other surprisingly easy strategies for quickly
\nmaking a quantum leap in your income as an author\/expert. Too
\nmany of these authors and experts call me singing the blues when
\na book doesn’t sell, or they’re speaking to near-empty rooms when
\nthey host their own training sessions. I’m promoting this call as
\na compensated affiliate.<\/p>\n
\n http:\/\/www.yourquantumleap.com\/callthree\/?10011<\/a><\/p>\n
\n5. Speak on College Campuses
\n======================================<\/p>\n
\nhave to be, if you know how to tweak your topic for the college
\nmarket.<\/p>\n
\ntake the fundamental points of the presentation and teach college
\nstudents how to be leaders, whether it?s within their
\nfraternities or sororities, student government or special-
\ninterest groups on campus.<\/p>\n
\ncollege fraternities and sororities how to recruit and retain
\nmembers. Greeks, by the way, have their own budgets for hiring
\nspeakers, yet another recession-proof pot of money.<\/p>\n
\nconvention keynoters can take their message to college campuses,
\nwhere motivational speakers are in high demand.<\/p>\n
\ncollege faculty, staff and students about diversity. At a four-
\nyear college, a kid from the inner city and a farm kid from
\nKansas can suddenly find themselves roommates, with all kinds of
\npotential problems.<\/p>\n
\ndemand at colleges, universities, two-year colleges and tech
\nschools. James Malinchak, “King of the College Speaking Circuit,”
\nwill review them all during a teleseminar at 3 p.m. Eastern Time
\non Tuesday, Oct. 26.<\/p>\n
\ncolleges can generate fabulous publicity without you lifting a
\nfinger, because the colleges do all the PR for you.<\/p>\n
\n6. Help This Hound
\n======================================<\/p>\n
\na Beverly Hills Cosmetic Surgeon, writes:<\/p>\n
\nwe send our “Tip of the Month,” short, snappy tidbits about
\nlooking good and younger.<\/p>\n
\nexpert. Our target for the newsletter is women, 20s to 60s. The
\nlist is compiled from patients who have had surgery with us,
\nprospective patients who have inquired about our services but
\nhave yet to come, and a group that consulted with us but never
\nproceeded to have our services. Also, patients give us the emails
\nof friends. Currently, our list is over 4,000 and includes out-
\nof-town people.<\/p>\n
\nin-house email list? My website is at
\n https:\/\/www.RobertKotlerMD.com ”<\/p>\n
\nthe tips. Let’s see who else can spot it. What should he be doing
\ndifferently, and what else can he be doing to build his email
\nlist? Post your comments to my blog at
\nhttp:\/\/publicityhound.net\/?p=7206<\/p>\n
\n7. Hound Joke of the Week
\n======================================<\/p>\n
\nYell at a cat one time, they’re gone.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\npublish a new blog post. Submit your email address to “Subscribe
\nto Email Updates” on the right side of my blog at
\n http:\/\/www.PublicityHound.net<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7197<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7187<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7177<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"