{"id":6234,"date":"2015-12-29T10:00:09","date_gmt":"2015-12-29T10:00:09","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6234"},"modified":"2024-05-01T03:06:04","modified_gmt":"2024-05-01T03:06:04","slug":"publicity-tips-7-tips-for-a-killer-book-page","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-7-tips-for-a-killer-book-page\/","title":{"rendered":"7 Tips for a Killer Book Page"},"content":{"rendered":"

Issue #981 Dec. 29, 2015
Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. 7 Tips for a Killer Book Page<\/li>\n
  2. How to Pull Traffic to Your Blog<\/li>\n
  3. How to Pitch to 11 Mega-Sites<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    \"2015<\/p>\n

    I’m already missing the best part of Christmas in Ohio: watching my month-old great-nieces make funny faces after each feeding, as they drifted into a milk coma. Alena and Lilly were decked out in their red and green Christmas dresses, complete with headbands that made them look like Las Vegas showgirls. I promise not to pester you (a lot) with baby pics but I just had to share this.<\/p>\n<\/blockquote>\n

    1. 7 Tips for a Killer Book Page<\/h3>\n

    \"\"<\/p>\n

    So many author websites look like the covers of most indie books: self-published.<\/p>\n

    That’s why you’ll love the step-by-step instructions on how to make a book page that really pops, and do it yourself, courtesy of branding and marketing expert Elaine Fogel<\/strong>.<\/p>\n

    Her tips emphasize exactly what to include to encourage readers to buy your book and other services: a book trailer or speaker video, a list of stores where the book is for sale, testimonials and a chapter list. Also notice the opt-in box where you can get onto her email list, a valuable marketing tool that far too many authors ignore.<\/p>\n

    First, visit her website<\/a> and study her stunning book page. Then read about how she did it. Her guest post is at my blog<\/a>.<\/p>\n

    2. How to Pull Traffic to Your Blog<\/h3>\n

    \"\"
    If your blog isn’t pulling traffic, try some of the 32 ideas that blogger Adam Connell<\/strong> has listed on the valuable infographic he created.<\/p>\n

    The four big takeaways:<\/p>\n

      \n
    1. You want targeted traffic, not just any traffic.\n<\/li>\n
    2. You can see results using just a few of his ideas. Be patient.\n<\/li>\n
    3. Your email list is your most valuable asset because it can send subscribers to your latest posts.\n<\/li>\n
    4. Remove the clutter like annoying ads and slow page load times.<\/li>\n<\/ol>\n

      See A Step-by-Step Guide to Increasing Your Blog’s Traffic<\/a>. You’ll find more valuable tips, including one from me, in the comments.<\/p>\n

      3.\u00a0 How to Pitch to 11 Mega-Sites<\/h3>\n

      \"totw-cover\"<\/strong>A gig as a guest contributor or blogger for the Harvard Business Review, Huffington Post, Entrepreneur.com, Fast Company, Forbes and other mega-sites can boost your credibility in front of millions of readers. \u00a0<\/p>\n

      A few weeks ago, I told you how to get onto the New York Times Opinion Page<\/a>. A Hubspot article published yesterday adds to the list 10 more influential websites that want guest bloggers. \u00a0<\/p>\n

      My tip: Follow the instructions on how to pitch each site to the letter.\u00a0 Don’t deviate.\u00a0 Find all the links here.<\/a><\/p>\n

      This tip was excerpted from “The Best of The Publicity Hound’s Tips of the Week of 2015,”<\/strong> my holiday gift to you.\u00a0 Have you claimed your copy yet?\u00a0 You can find it at my blog.<\/a><\/p>\n

      Give it to a client who needs publicity, a PR student, a worthy nonprofit that can’t afford a publicist, or your assistant.<\/p>\n

      4. Hound Video of the Week<\/h3>\n

      \"\"<\/p>\n

      Watch these dogs<\/a> ride sleds and destroy snowmen.<\/p>\n[Tweet “#PublicityTips from @PublicityHound– 7 Tips for a Killer Book Page #Bookmarketing”]\n","protected":false},"excerpt":{"rendered":"

      The Publicity Hound’s Tips of the Week<\/h2>\n

      – Issue #981 Dec. 29, 2015<\/h3>\n
        \n
      1. 7 Tips for a Killer Book Page <\/li>\n
      2. How to Pull Traffic to Your Blog<\/li>\n
      3. How to Pitch to 11 Mega-Sites<\/li>\n
      4. Hound Video of the Week<\/li>\n<\/ol>\n

        Read More<\/a><\/p>\n

         Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,43,580,393],"class_list":{"0":"post-6234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-book-marketing","10":"tag-canonical-url","11":"tag-pithing-the-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6234"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}