The Publicity Hound’s
\nTips of the Week
\nIssue #526 Oct. 5, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Traditional PR Fading Fast<\/p>\n
2. 50+ Places to Promote Events<\/p>\n
3. Twitter’s New Look<\/p>\n
4. Seven Things Rich Authors Know<\/p>\n
5. Carve a Pumpkin & Get on TV<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Traditional PR Fading Fast
\n=====================================<\/p>\n
If the increasing use of social media keeps building, social
\nmedia will overtake traditional media as a PR tool within two
\nyears.<\/p>\n
That’s one of the findings of a recent survey by
\nStevensGouldPincus, merger and management consultants to the
\ncommunications industry.<\/p>\n
Currently, the total percentage of work devoted by communications
\nconsulting firms to social media as opposed to traditional media
\nis 30 percent overall. Next year, the percentage will increase to
\nan average of 42 percent, with firms over $3 million in revenue
\nincreasing to 46 percent.<\/p>\n
“If this trend persists,” said managing partner Art Stevens,
\n“within the next two years, social media will replace traditional
\nmedia as PR\/PA?s primary tool for reaching client audiences with
\nnews and information. When you consider that traditional media
\nhave been the bedrock of professional PR\/PA practice for more
\nthan 100 years, the implications are profound.”<\/p>\n
You can read more about the survey and request a copy at Do you agree with the findings?<\/p>\n Tell me in my own quick survey that will take you less than a ====================================== When it’s time to promote a live or viral event, do you rely on Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But For example, did you know that more than 25,000 musicians have But that’s just for musicians. Major websites and niche sites Join me from 3 to 4:30 p.m. Eastern Time on Tuesday, Oct. 19, for Register at ===================================== If you’ve heard a lot of buzz about Twitter’s new look, and If you’re still stumped about how to profit from Twitter and Read more about it at ====================================== Last week, I talked my cousin out of her hair-brained idea of She has $10,000, her life’s savings, to spend producing and If my cousin followed through on her plan, she’d be a dirt-poor Unfortunately, authors who publish really impressive books with Don’t end up with them.<\/p>\n Join Steve Harrison for a free teleseminar on Thursday, Oct. 7, Register for the call at ====================================== If you want to make it onto the local TV news, here’s an idea for Host a pumpkin-carving contest and ask your employees to Tell the TV station that someone from your company will carve the This is a schmaltzy idea, but TV producer Shawne Duperon says it ====================================== “I like driving around with my two dogs, especially on the –Monica Piper<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Great fodder for retweeting:<\/p>\n How to work with a PR firm: 15 do’s and 8 don’ts Free, colorful data charts for your website, blog <\/p>\n ================================================ The Publicity Hound’s Tips of the Week Issue #526 Oct. 5, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Traditional PR Fading Fast 2. 50+ Places to Promote Events 3. Twitter’s New Look 4. Seven Things Rich Authors Know 5. Carve a Pumpkin & Get\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[11,3,56,45,13,9,5,27,14,15,10],"class_list":{"0":"post-618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-art-marketing","8":"tag-book-promotion","9":"tag-how-to-get-free-publicity","10":"tag-pr","11":"tag-press-releases","12":"tag-publicity-for-niche-markets","13":"tag-publicity-tips","14":"tag-social-media","15":"tag-social-networking","16":"tag-stompernet","17":"tag-twitter","18":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/www.gspm.org\/820_Social-Media-Will-Overtake-Traditional-Media-as-PR-Tool-in-Next-Two-Years<\/a><\/p>\n
\nminute to complete at http:\/\/www.surveymonkey.com\/s\/5KQTX52<\/a> and,
\nif you wish, comment. I’ll report on the findings next week.<\/p>\n
\n2. 50+ Places to Promote Your Events
\n======================================<\/p>\n
\nthe same old websites to spread the word?<\/p>\n
\nif you aren’t doing much more than that, you could be missing the
\nsmaller niche websites where you can target your ideal attendees
\nlike a laser beam.<\/p>\n
\nused the free account at http:\/\/www.ArtistData.com<\/a> to promote
\nmore than 4.9 million shows, events and other news across
\nMySpace, Twitter, Facebook and other websites that reach their
\nniche audiences? You can submit information about a gig and it
\nwill automatically post your music-related calendar listing to
\nmore than 25 sites. That’s a lot of eyeballs reading about you.<\/p>\n
\nabound for businesses, tourist attractions, authors, speakers,
\nexperts, nonprofits, sports events and more.<\/p>\n
\nthe webinar “50+ Places Online to Promote Your Live & Virtual
\nEvents to Reach Your Target Market and Pull Sell-out Crowds.” The
\nfirst 20 people who sign up get my handy checklist of all the
\nsites I mention during the webinar, plus a long list of offline
\nplaces to promote events.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/promotevents.htm<\/a><\/p>\n
\n3. Twitter’s New Look
\n=====================================<\/p>\n
\nyou’re confused about what’s new, or if the new changes haven’t
\ntaken effect yet on your profile, watch this helpful video. It’s
\nthe best one I found that explains the new changes:
\n http:\/\/www.youtube.com\/watch?v=A9xh_N_pzNE<\/a><\/p>\n
\nreally build a following, stop tweeting a series of free
\ncommercials. Instead, you should be promoting your expertise by
\nsharing helpful advice and promoting others. Warren Whitlock
\nexplains how he does it in the two-part teleseminar recording
\n“How to Use Twitter to Amass an Army of Followers, Customers &
\nValuable Contacts–and Promote,” available as CDs, MP3s and
\nelectronic transcripts.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/twitter.htm<\/a><\/p>\n
\n4. Seven Things Rich Authors Know
\n======================================<\/p>\n
\npublishing a book of poetry.<\/p>\n
\npublicizing it.<\/p>\n
\nauthor. First, most poetry books are duds. Second, she isn’t
\ninterested in producing any spin-off products or services from
\nthe book.<\/p>\n
\ncompelling content have the same attitude. They, too, belong in
\nthe dirt-poor category.<\/p>\n
\nwhen he shows you “How to Achieve A Lot More Success As An Author
\nBy Discovering The Seven Things Rich Authors Know That Poor
\nAuthors Don’t.” Sign up for slots at 2 or 7 p.m. Eastern. Even
\nthough the call is free, I promote it as a compensated affiliate
\nbecause I know too many authors whose dreams of selling their own
\nbook are deflated by the cold, hard reality of the cut-throat
\npublishing business.<\/p>\n
\n http:\/\/www.freepublicity.com\/richauthorsecrets\/?10011<\/a><\/p>\n
\n5. Carve a Pumpkin & Get on TV
\n======================================<\/p>\n
\ncompanies and nonprofits everywhere.<\/p>\n
\nparticipate. Nothing new about that idea, but here’s the kicker
\nthat just might bring the TV cameras to your doorstep.<\/p>\n
\nTV station’s call letters into a pumpkin, so they can show it as
\npart of the news clip. You can also ask if someone at the station
\nwill choose a winner during the actual competition, when
\nemployees can carve whatever they wish into their pumpkins.<\/p>\n
\nworks and, right now, the timing is perfect. Shawne was my guest
\nduring the teleseminar on “How to Get onto the Local TV News
\nTomorrow,” available as a CD or electronic transcript. Read more
\nabout the other smart, sneaky and clever ways to find your way
\nonto your local TV news at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/getinthenews.htm<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nfreeways. I make them wear little hats so I can use the car-pool
\nlanes.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7109<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7097<\/p>\n
\nJoan Stewart
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"