{"id":6161,"date":"2010-04-13T11:58:22","date_gmt":"2010-04-13T11:58:22","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=6161"},"modified":"2010-04-13T11:58:22","modified_gmt":"2010-04-13T11:58:22","slug":"prepare-for-the-mobile-gold-rush-with-your-new-mobile-site","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/prepare-for-the-mobile-gold-rush-with-your-new-mobile-site\/","title":{"rendered":"Prepare for the mobile gold rush with your new mobile site"},"content":{"rendered":"

\"PublicityHound.mobi<\/a>In the last several issues of my newsletter,<\/a> I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing.<\/p>\n

Imagine you’re in San Francisco in 1848, but you’re the only one<\/strong> with a gold-sifting pan. \u00a0That’s what mobile marketing is like right now.<\/p>\n

It IS a little like the Wild West, and Dan Hollings is the new sheriff in town. He’s the creator of StomperMobile,\u00a0the 10-week class that meets for the third time at 7 p.m. Eastern tonight. We’re only in Week 3, and it isn’t too late for you to register. More about\u00a0that in a minute.<\/div>\n
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In only two short weeks, after only two classes, I’ve created my own mobile website, one of three primary URLs I’ll use in my mobile marketing campaigns. \u00a0<\/div>\n
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After managing my traditional websites and blogs for almost 10 years, I had to shift mental gears and understand that building a mobile site and marketing to people on their cell phones is completely different than marketing to them in the ways that feel most comfortable for me.<\/div>\n
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Why mobile marketing is so powerful<\/strong><\/div>\n
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Here are the two biggest (and most profitable) reasons to pan for mobile gold:<\/div>\n
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First, of all the people who give you permission to send\u00a0text messages to them on their mobile phones, about 95 percent will open the message. Ninety-five percent! \u00a0Publishers of ezines are lucky if their open rate is 10 percent.<\/span><\/strong><\/div>\n
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It gets even better. <\/span><\/strong><\/div>\n
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The response rate runs <\/span>between 35 and 55 percent. That means about half the people who received your messag<\/span><\/strong>e will do what you want them to do: click on a link, use a coupon, \u00a0call your office, access a free special report, stop by your store for\u00a0hot bagels that just came out of the oven, or reach for their credit card.<\/div>\n
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Dan says there are more mobile phones on the planet than credit cards, cars or PCs. And within two years, he says, one in three people who search online will be searching from a mobile phone. That means that one-third of the potential traffic that you can drive to a business or to your site will be coming from mobile search. \u00a0You need to learn the strategies for getting yourself listed in mobile directories and locations.<\/div>\n
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It takes an average 52 minutes to build and publish a very basic mobile site, without all the bells and whistles. But building it is just the beginning. Tonight, we’ll learn about text messaging, including\u00a0the Big Four success secrets that are rarely understood, even by technical experts. And what we learn, we can teach.
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Teach it to others<\/strong><\/div>\n
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You know how they always say that the folks that made the most money in the gold rush were the ones that were selling picks and shovels? \u00a0Well, a big part of the StomperMobile training will be to teach you EXACTLY how to provide mobile marketing services to clients whether you’re \u00a0a book coach, a PR pro, or a web developer.\u00a0Dan is \u00a0encouraging us to add mobile marketing to our consulting services, <\/strong>which I plan to do.<\/div>\n
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Smart Publicity Hounds already know that more than half of the social media activity takes place on mobile phones. And they’re incorporating mobile into their publicity and PR programs.<\/div>\n
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You can too.<\/div>\n
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The StomperMobile course is closed to the public, but as a StomperNet affiliate, I can sell a special Back-door Pass to you for $1,797, and I receive a commission.<\/div>\n
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How to get started<\/strong><\/div>\n
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If you start tonight, you can spend just a day or two getting caught up. \u00a0Dan recorded the first two webinars, which you can access from a password-protected site, along with killer handouts that include 28 mobile traffic strategies, 7 worksheets designed to help you identify the best opportunities for a mobile marketing campaign in your business, and the dozens of questions he is personally answering in the forums, for members only.<\/div>\n
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On Saturday, he threw in a special two-hour webinar devoted only questions and answers.<\/div>\n
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The program comes with a 30-day, no-risk, money-back guarantee.<\/div>\n
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Take a look at my site, and you’ll get\u00a0an idea of\u00a0a few really cool features:<\/div>\n