{"id":6122,"date":"2015-11-21T15:37:14","date_gmt":"2015-11-21T15:37:14","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6122"},"modified":"2024-04-30T18:41:09","modified_gmt":"2024-04-30T18:41:09","slug":"publicity-tips-blame-aaron-rodgers-girlfriend","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-blame-aaron-rodgers-girlfriend\/","title":{"rendered":"Blame Aaron Rodgers’ Girlfriend?"},"content":{"rendered":"

Issue #970 Nov. 21, 2015
Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Blame Aaron Rodgers’ Girlfriend?<\/li>\n
  2. Write Pithy Press Release Quotes<\/li>\n
  3. Best & Worst Words for Black Friday<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I love my new car, a two-year-old blue Hyundai Elantra that still has a warranty. But I’ll miss the Jeep. It hauled a variety of dogs, bags of soil and mulch, and yard waste–all at the same time.<\/p>\n<\/blockquote>\n

    1. Blame Aaron Rodgers’ Girlfriend?<\/h3>\n

    \"aaron\"Here’s a great book hook for authors and experts on romance, relationships or sports.<\/p>\n

    Is it fair to blame Olivia Munn<\/strong>, Aaron Rodgers’<\/strong> girlfriend, for the quarterback’s pathetic performance during the Green Bay Packers’ last three losses?<\/p>\n

    If only the MVP would stop having so much….fun…with his model-actress girlfriend, maybe the team would start winning again.<\/p>\n

    That’s exactly what snarky Green Bay Packers fans have complained about on Twitter and in discussion forums. The media pounced on his story.<\/p>\n

    And DJ Wayne Kelly<\/strong> says authors can, too, because it’s such a great topic for drive-time radio, especially if the Packers lose tomorrow’s game against Minnesota.<\/p>\n

    “You could even talk about Seattle Seahawks quarterback Russell Wilson<\/strong>, who claims he’s celibate, and his girlfriend, Ciara<\/strong>,” says Wayne, who was my guest during a webinar on Thursday on “How to Promote Your Book to More than 10,000 Radio Listeners for Free — Month After Month.”<\/p>\n

    We discussed book hooks for health and fitness experts, sci-fi and fantasy authors, anyone who writes fiction, business books, and lots more.<\/p>\n

    Wayne says pitches will start drying up as we get closer to the holidays. That means there’s a better chance you can get on the air. But only if you have a sizzling hook, even if you haven’t written a book.<\/p>\n

    Learn how to create one. Watch the replay of our free training.<\/a><\/p>\n

    2. Write Pithy Press Release Quotes<\/h3>\n

    \"quotes\"<\/p>\n

    The next time you write a press release, don’t include one of those lazy quotes that explains how proud, pleased, honored or delighted you are.<\/p>\n

    If your CEO gives you this blather, fight to find something better.<\/p>\n

    Make your quotes punchy, pithy or informative. The stronger your quote, the better your chances that someone will pick it up and use it verbatim in a news story or a blog post.<\/p>\n

    This article by Tamsin Henderson<\/strong> includes tips on how to dig up interesting nuggets that produce quotable quotes.<\/a><\/p>\n

    3.\u00a0 Best & Words for Black Friday<\/h3>\n

    If you’re planning a special promotion for Black Friday or Cyber Monday, you’ll love this helpful list of 20 Powerful Marketing Words & Phrases That Sell or Repel<\/a>. <\/p>\n

    Use them in your emails, ads, press releases and website copy.<\/p>\n

    The best ones will encourage people to buy. The worst ones will send them running.<\/p>\n

    4. Hound Video of the Week<\/h3>\n

    \"dogs\"<\/p>\n

    Thanks to Publicity Hound Sunny Cook of Asheville, N.C. for this American Greetings birthday card of The Three Old Tenors<\/a> singing about getting old. Your friends will howl when they see this. I couldn’t stop playing it over and over and singing along.<\/p>\n[Tweet “#PublicityTips from @PublicityHound–Blame Aaron Rodgers’ Girlfriend? #RadioPublicity”]\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #970 Nov. 21, 2015<\/h3>\n
      \n
    1. Blame Aaron Rodgers’ Girlfriend?<\/li>\n
    2. Write Pithy Press Release Quotes<\/li>\n
    3. Best & Worst Words for Black Friday<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

      Read More<\/a><\/p>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,143,43,3,580,111,277],"class_list":{"0":"post-6122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-author-promotion","10":"tag-book-marketing","11":"tag-book-promotion","12":"tag-canonical-url","13":"tag-pinterest","14":"tag-radio-publicity","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6122"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}