The Publicity Hound’s
\nTips of the Week
\nIssue #525 Sept. 28, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Experts Directory Listing, No Charge<\/p>\n
2. Promote Facebook, Twitter Offline<\/p>\n
3. Look for Bloggers in Magazines<\/p>\n
4. Press Release Keyword Phrases<\/p>\n
5. Hound Joke of the Week<\/p>\n
6. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Experts Directory Profile, No Charge
\n=====================================<\/p>\n
Are you an expert, authority or spokesperson with real
\ncredentials? If not, skip this item.<\/p>\n
If you are, make sure you take advantage of a free Press Room I’ve promoted these listings over the years because the Yearbook No more. Now, you can join for free and get a News Room Page and But here’s the really valuable part. You’ll also get to post and Mitch cautions that you shouldn’t even bother applying for a Join free, or save $100 on a paid profile that’s chock full of This is a no-brainer. Do it today.<\/p>\n ====================================== It’s all too easy to forget about offline tactics you can use to I just discovered two terrific tools:<\/p>\n –Hang a banner advertising your presence on Facebook, Twitter or –If you’re on Twitter, share your stream with customers, I’m noticing that many Publicity Hounds still aren’t tagging ====================================== The next time you read a consumer magazine, or even a trade The September issue of Better Homes & Gardens includes a blurb If I sold a product or service that keeps people organized, I’d That’s one of the tips I offered during the webinar “How to ====================================== Here’s a startling statistic that should change the way you write When people shop online, they typically type only one or two Buyers who type those longer keyword phrases really narrow down If you use online press releases, one of the very best ways to Press release expert Janet Thaeler has created three videos that ====================================== You know you are owned by a dog when you have a mental list of DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Great fodder for retweeting:<\/p>\n Latina bloggers a valuable PR tool, survey results show Hang a banner advertising your Facebook Fan Page ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #525 Sept. 28, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Directory Listing, No Charge 2. Promote Facebook, Twitter Offline 3. Look for Bloggers in Magazines 4. Press Release Keyword Phrases 5. Hound Joke of the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,78,23,13,10],"class_list":{"0":"post-611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-inflight-magazines","10":"tag-press-release-distribution-services","11":"tag-press-releases","12":"tag-twitter","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPage in the “Expert Book” at http:\/\/www.ExpertClick.com<\/a>, edited
\nby Mitchell Davis of the Yearbook of Experts, Authorities &
\nSpokespersons.<\/p>\n
\nof Experts is one of the first places that many journalists look
\nwhen searching for sources in a particular industry or topic. But
\nuntil now, you had to pay to get a News Room Page at his website.<\/p>\n
\nyour photo, text and link to your website.<\/p>\n
\nhave distributed one news release each month, for free. News
\nreleases posted to Expertclick are picked up by the Google and
\nLexis news feeds, so your news will get wide exposure. This is a
\nwonderful alternative if you can’t afford paid news release
\ndistribution services.<\/p>\n
\nlisting if you aren’t a bona-fide expert. Within the last week,
\nhe has turned down five people who claimed to be experts, but
\naren’t. One doesn’t have a website. Another claimed she had a
\nvariety of credentials from her industry groups, but Mitch
\nchecked and discovered that she didn’t.<\/p>\n
\nother benefits, when you click from my link at
\n http:\/\/www.ExpertClick.com\/Discount\/PublicityHound<\/a><\/p>\n
\n2. Promote Facebook, Twitter Offline
\n======================================<\/p>\n
\npromote your presence on social media sites.<\/p>\n
\nany other social media site, outside your store, restaurant,
\npark, school, museum, or wherever your target market gathers. I
\nsaw an eye-catching banner over the weekend as I was driving by
\nthe VanPatten Woods, part of the Lake County Forest Preserve in
\nSterling Lake, Ill. See the photo I took and learn more about it
\nat the MysocialMediaSolution blog at
\nhttp:\/\/www.mysocialmediasolution.com\/?p=448<\/p>\n
\npatrons, colleagues, community, guests, family, friends and
\npassers-by via a Twisplay, an LED sign that allows you to
\nconveniently display whatever Twitter streams you wish. They’re
\n$299 each with free shipping for pre-orders. Their shopping cart
\nisn’t quite ready yet. But you can check it out at
\n http:\/\/www.twisplays.com\/<\/a> and watch a demonstration of how Oprah
\nuses an LED sign in this YouTube video at
\n http:\/\/www.youtube.com\/watch?v=1cwreP9wmzs<\/a><\/p>\n
\nFriends on Facebook, creating their own Facebook badges, or
\nactively promoting other people’s Fan pages. Those are only three
\nof 11 Ways to Avoid Missed Opportunities on Facebook. Right now,
\nthis is my fastest-selling product and available as a CD, MP3 or
\ntranscript, complete with 28 pages of illustrated handouts. Learn
\nmore about it at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/how_to_use_facebook.htm<\/a><\/p>\n
\n3. \u00a0Look for Bloggers in Magazines
\n======================================<\/p>\n
\npublication, pay attention to bloggers who are featured in those
\nmagazines.<\/p>\n
\nand photo about Meredith Schwartz, aka Penelope, who writes the
\n“Penelope Loves Lists” blog at http:\/\/www.penelopeloveslists.com<\/a><\/p>\n
\npitch it to her. But before I did, I’d inspect her blog, find
\npersonal tidbits about her that I could include in my pitch, and
\nI’d take time to comment on one or two posts she has written.<\/p>\n
\nREALLY Use Publicity as an Online Marketing Channel and ZIG When
\nEveryone Else is ZAGGING.” Learn more about what you can do if
\nyou start zigging, and the great publicity hits that will result,
\nat http:\/\/publicityhound.com\/onlinepublicitytips.htm<\/a><\/p>\n
\n4. Press Release Keyword Phrases
\n======================================<\/p>\n
\npress releases.<\/p>\n
\nkeywords into the search engines. When they buy online, however,
\nthey type four or more words.<\/p>\n
\nwhat they’re looking for. That means they’ll find fewer results,
\nbut what the search engines return to them will be exactly what
\nthey want to buy. And many of them will have credit card in hand.<\/p>\n
\nreach buyers directly without having to go through traditional
\nmedia outlets, you should be inserting longer keyword phrases,
\nalso known as long-tail keywords, into your releases so people
\ncan find you–and buy from you–more easily.<\/p>\n
\nshow you how to research keywords when writing press releases or
\nany other copy you’re using online. The videos are part of the 8
\npages of illustrated handouts that come with the CD, transcript
\nor MP3 of the teleseminar I recorded with her called “Keywords:
\nThe Magic Magnets That Pull Consumers & Journalists to Your Press
\nReleases.” Read more about what you’ll learn to do with keywords
\nand the 8-step checklist you can refer to every time you write a
\npress release, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/keywords_in_press_releases.htm<\/a><\/p>\n
\n5. Hound Joke of the Week
\n======================================<\/p>\n
\npeople you would like to spay or neuter.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n6. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6922<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=448<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"