{"id":6079,"date":"2010-04-05T23:18:56","date_gmt":"2010-04-05T23:18:56","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=6079"},"modified":"2010-04-05T23:18:56","modified_gmt":"2010-04-05T23:18:56","slug":"magazine-turns-typo-in-an-ad-into-a-contest","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/magazine-turns-typo-in-an-ad-into-a-contest\/","title":{"rendered":"Magazine turns typo in an ad into a contest"},"content":{"rendered":"<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/04\/Texas-Dogs-and-Cats-magazine1.jpg\"><\/a><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/04\/Texas-Dogs-and-Cats-magazine2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6098\" style=\"float: left;margin: 5px 10px;border: 0px\" title=\"Texas Dogs and Cats magazine\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/04\/Texas-Dogs-and-Cats-magazine2.jpg\" alt=\"Texas dog and cat magazine cover\" width=\"189\" height=\"300\" \/><\/a>Here&#8217;s a great example of how to generate publicity from an embarrassing mistake.<\/p>\n<p>When the editors of Texas Dogs &amp; Cats magazine discovered a typo in a paid ad in the April issue,\u00a0they invited\u00a0readers\u00a0to find the typo. <strong>Everyone <\/strong>who emails the editor with the correct answer\u00a0gets a coupon for $5 off an order of $10 or more.<\/p>\n<p>Brilliant.<\/p>\n<p>Deadline for entries is April 30.<\/p>\n<p>It reminds me of a story I heard several\u00a0 years ago about\u00a0an author who discovered a missing line from her book after it had been published. She invited writers to write their own line to replace the one that was missing, and awarded a prize to the winner.<\/p>\n<p>Does anyone know who the author was? What about embarrassing mistakes in your own work? Have you turned it into a contest?\u00a0 If so, tell us how.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs &amp; Cats magazine discovered a typo in a paid ad in the April issue,\u00a0they invited\u00a0readers\u00a0to find the typo. Everyone who emails the editor with the correct answer\u00a0gets a coupon for $5 off an order of $10\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/magazine-turns-typo-in-an-ad-into-a-contest\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":0,"footnotes":""},"categories":[615],"tags":[629,427],"class_list":{"0":"post-6079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-advertising","8":"tag-marketing","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6079"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6079\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}