The Publicity Hound’s
\nTips of the Week
\nIssue #524 Sept. 21, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Tramp Stamps & Bromance<\/p>\n
2. Write to Forbes & AARP Mags<\/p>\n
3. Tips for College PR<\/p>\n
4. Free Internet Marketing Training<\/p>\n
5. One Phone Call = 120,000 Books Sold<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Tramp Stamps & Bromance
\n=====================================<\/p>\n
Hey bloggers, here’s a fun story idea that’s ripe for commentary
\nand maybe even a contest.<\/p>\n
Lexicographers have added 2,000 new words, phrases and new
\nmeanings to the third edition of The Oxford American Dictionary.<\/p>\n
New words include: bromance, unfriend, turducken, tramp stamp,
\neggcorn, nimrod, agroterrorism, megachurch, staycation,
\nsteampunk, truthiness, tweet and waterboarding.<\/p>\n
New phrases include: get one’s arms around, my bad, job something
\nout, less is more, what’s not to like?, have skin in the game,
\ntalk the talk, and the ubiquitous “heart” as a synonym for love,
\nas in “I heart publicity.”<\/p>\n
The new edition also recognizes a variety of abbreviations as
\nwords, including TTYL (talk to you later), LBD (little black
\ndress), BFF (a girl’s best friend, which originated from best
\nfriend forever), and LMAO (laughing my *** off).<\/p>\n
Writers, authors, publishers and English teachers can weigh in on
\nthis. Would you feel foolish using any of these words in your
\nwriting? Why? Are they nothing more than slang?<\/p>\n
Parents, would you let your children learn about the English
\nlanguage from this dictionary, or would you ban it from your
\nhouse?<\/p>\n
Bloggers, how about a contest in which readers build sentences
\nfrom new words or phrases? Offer a cool prize, and then share the
\nbest entries with your readers.<\/p>\n
Read more about the new words at the publishing company’s blog at ====================================== The next time a big magazine or newspaper announces a redesign, To most readers, that isn’t a big deal. But Publicity Hounds know Two big-circulation magazines–Forbes and AARP–are unveiling Read more about this at my blog at ===================================== If you do PR for a college or university, here are three things –Make sure targeted media have an experts directory, which –Dig up those stories about faculty, students, alumni and staff –Fill out those college ranking surveys. Planning for the “Special Report #15: 15 Steps to Effective University and College ====================================== Lucky for you, what happens in Vegas doesn’t stay in Vegas.<\/p>\n Get a free ticket to attend the three-day training session in At my blog, I explain how to claim your free ticket to LIVE 10, ====================================== Dr. Neil Baum tried lots of ways to promote and distribute his But most of them didn’t work, and he ended up frustrated.<\/p>\n Then, he thought that perhaps a big pharmaceutical company might So Dr. Baum contacted Bayer, the aspirin company, and asked if And it all happened from just one phone call.<\/p>\n These kinds of deals happen all the time. But few authors Matthew Bennett, a self-published author who’s relatively unknown Want to learn how he does it–and how you, too, can get started You’re invited to a free telephone seminar on Thursday, Sept. 23, ====================================== “Just give me a comfortable couch, a dog, a good book, and a DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Great fodder for retweeting:<\/p>\n 9 groups can use auto break-ins as timely publicity hook Today last day for publicity summit’s $800 discount Comment on Forbes and AARP mags’ redesigns Free ticket for 3 days of Internet marketing training ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #524 Sept. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tramp Stamps & Bromance 2. Write to Forbes & AARP Mags 3. Tips for College PR 4. Free Internet Marketing Training 5. One Phone Call =\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,36,9,5],"class_list":{"0":"post-607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-pitching-the-media","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":43197,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/607\/revisions\/43197"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/blog.oup.com\/2010\/09\/noad3\/<\/a> (I love the headline).<\/p>\n
\n2. Write to Forbes & AARP Mags
\n======================================<\/p>\n
\npay attention.<\/p>\n
\na redesign is an opportunity to get into the publication by
\ncommenting on it via a letter to the editor.<\/p>\n
\nredesigns this month. If you’ve ever wanted to get in front of
\ntheir readers, commenting on the new look is the perfect chance.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7023<\/p>\n
\n3. Tips for College PR
\n=====================================<\/p>\n
\nfor your to-do list:<\/p>\n
\nincludes contact information for all faculty and staff members
\nwho agree to media interviews.<\/p>\n
\nby attending events on campus, regularly scheduling meetings with
\nfaculty and administration, and listening carefully. Find out
\nwhere your admission office is recruiting heavily and target
\npress releases to that area.<\/p>\n
\nundergraduate issue begins in early March and the graduate guide
\nplanning begins in early September. The credibility of your
\ninstitution is at stake.<\/p>\n
\nMedia Relations” is the perfect how-to guide for PR departments.
\nRead more about it at
\nhttps:\/\/publicityhound.com\/publicity-products\/reports.html<\/p>\n
\n4. Free Internet Marketing Training
\n======================================<\/p>\n
\nInternet marketing Oct. 8-10 in Las Vegas, and you’ll come home
\nwith a notebook full of ideas, tips and cutting-edge strategies
\nto propel your business online.<\/p>\n
\nthe tenth annual training event hosted by StomperNet, the world’s
\nlargest membership site for Internet marketers. Find all the
\ndetails at http:\/\/publicityhound.net\/?p=7051<\/p>\n
\n5. One Phone Call = 120,000 Books Sold
\n======================================<\/p>\n
\nbook, Marketing Your Clinical Practice.<\/p>\n
\nwant to buy his book in mass quantity and give it away to doctors
\nas a gift. Pharmaceutical companies have very strict regulations
\non what they’re allowed to give to doctors. But giving them
\neducational products wasn’t a problem.<\/p>\n
\nthey’d like to give his book away to their customer doctors as a
\nway of showing appreciation for their patronage. Within a week,
\nBayer bought more than 120,000 copies and sent it to doctors
\nthroughout the U.S. Today, his book is on the shelf of virtually
\nevery medical clinic in the U.S.<\/p>\n
\nunderstand the step-by-step process of how to make that happen.<\/p>\n
\nto the general public, has had even greater success than Dr.
\nBaum. He has sold more than 5 million books in quantity to
\nFortune 500 corporations, including Disney, Reebok, NBC, Abbott
\nLabs, Pfizer, US Healthplans, Subway and many others.<\/p>\n
\nselling your books by the truckload to big companies?<\/p>\n
\nto hear Steve Harrison interview Matthew about his proven methods
\nand system for selling tons of books. Register at
\n http:\/\/www.freepublicity.com\/mattbennett\/?10011<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nwoman. Then if you can get the dog to go somewhere and read the
\nbook, I might have a little fun!”
\n–Groucho Marx<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7032<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7042<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7023<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7051<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"