{"id":6068,"date":"2015-10-31T08:00:36","date_gmt":"2015-10-31T08:00:36","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6068"},"modified":"2024-05-01T22:37:44","modified_gmt":"2024-05-01T22:37:44","slug":"publicity-tips-8-tips-for-handling-media-opps","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-8-tips-for-handling-media-opps\/","title":{"rendered":"8 Tips for Handling Media Opps"},"content":{"rendered":"

Issue #964 Oct. 31, 2015
Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. 8 Tips for Handling Media Opps<\/li>\n
  2. Do You Have Your Own Holiday?<\/li>\n
  3. Twitter Cards<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    My gorgeous Morning Glories are still blooming, and they’ll make it into November–in Wisconsin! But they’re coming down this weekend. Otherwise I might have to shovel a foot of snow to get to the darn things.<\/p>\n<\/blockquote>\n

    1. 8 Tips for Handling Media Opps<\/h3>\n

    \"Interview<\/p>\n

    When you interview with a reporter, blogger, freelancer or podcaster, do you go into the interview knowing the most important message you want to get across?<\/p>\n

    If not, you might blow the entire interview.<\/p>\n

    In the publicity world, this is known as your key message. You preface it with a phrase designed to get the interviewer’s attention. An author who has written a book on creative job-hunting tips might say:<\/p>\n

    “The most important advice I give to job-hunters is that they must be zigging while everyone else is zagging.”<\/p>\n

    PR consultant Michelle Garrett recommends you have three messages going into every interview. It’s in the article she wrote for Muck Rack<\/strong> on 8 tips for handling media opportunities. <\/a><\/p>\n

    2. Do You Have Your Own Holiday?<\/h2>\n

    \"Layout<\/p>\n

    Bring Your Manners to Work Day<\/strong>, the first Friday in September, generates mountains of publicity for the Protocol School of Washington.<\/p>\n

    A quick Google search shows page after page of listings. The “day” has been covered by Reuters news service, dozens of business blogs, TV news shows and more.<\/p>\n

    The media love these holidays. That’s why creating your own day, week or month is a fast, free, super-powerful way to generate coverage for your product, service, book, cause or issue. But only if know how to create it, where to register it and how to promote it.<\/p>\n

    I have examples galore and I’ll be sharing them next week during a paid webinar on “How to Create Your Own Day, Week or Month of the Year” from 4 to 5:30 p.m. Eastern Time on Thursday, Nov. 5. You’ll be able to register to attend live or get the replay, starting next week.<\/p>\n

    If you have your own day, week or month of the year, and you’ve used it to generate publicity, I want to know about it because I might include you and your book, product or service in the webinar. Reply and provide details. I may touch base in a day or two for a quick phone interview.<\/p>\n

    3. Twitter Cards<\/h3>\n

    Ever wonder why some people on Twitter share tweets complete with gorgeous photos that are always sized correctly? No words running off the side of the photo. No sloppy cropping.<\/p>\n

    They use Twitter Cards which allow them to attach rich photos, videos and media to tweets that drive more traffic to a website. Simply add a few lines of HTML to your webpage, and users who tweet links to your content will have a “card” added to the tweet that’s visible to all of their followers.<\/p>\n

    Media trainer Courtney Seiter,<\/strong> who writes for Buffer, details it all in a comprehensive article on “The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them and More.”<\/a><\/p>\n

    4. Hound Video of the Week<\/h3>\n

    \"ARCHI_237104\"<\/p>\n

    Happy Howl-o-ween from Jasmine<\/a>, who teaches your dog all the ways to get tons of treats tonight. (Complete with outtakes at the end.)<\/p>\n[Tweet “#PublicityTips from @PublicityHound–8 Tips for Handling Media Opps #MediaOpportunities”]\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #964 Oct. 31, 2015<\/h3>\n
      \n
    1. 8 Tips for Handling Media Opps<\/li>\n
    2. Do You Have Your Own Holiday?<\/li>\n
    3. Twitter Cards<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

      Read More<\/a><\/p>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[580,388,36,63,10],"class_list":{"0":"post-6068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-canonical-url","9":"tag-media-opportunities","10":"tag-pitching-the-media","11":"tag-public-relations","12":"tag-twitter","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6068"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}