{"id":6057,"date":"2010-03-30T00:56:29","date_gmt":"2010-03-30T00:56:29","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=6057"},"modified":"2010-03-30T00:56:29","modified_gmt":"2010-03-30T00:56:29","slug":"how-einstein-bros-bagels-exploded-its-facebook-fan-base","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/how-einstein-bros-bagels-exploded-its-facebook-fan-base\/","title":{"rendered":"How Einstein Bros. Bagels exploded its Facebook fan base"},"content":{"rendered":"<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/03\/Einstein-Bagels.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6059\" style=\"border: 1px solid black;margin: 8px 10px;float: left\" title=\"Einstein Bagels\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/03\/Einstein-Bagels.jpg\" alt=\"einstein bros. bagels Facebook fan page\" width=\"250\" height=\"197\" \/><\/a>If you couldn&#8217;t access the article I mentioned in Tuesday&#8217;s newsletter about how Einstein Bros. Bagels is using its <a href=\"http:\/\/www.facebook.com\/einsteinbros\" target=\"_blank\">Facebook Fan page<\/a>, it&#8217;s because Ragan Communications moved the article to its paid membership site after 48 hours.<\/p>\n<p>I begged them to keep it in the public area of their site, and they agreed.\u00a0 The article explains how a coupon campaign on Einstein&#8217;s Fan page in January exploded its Fan base from 7,000 to more than 405,000.\u00a0 <a href=\"http:\/\/tinyurl.com\/einsteinpromotion\" target=\"_blank\">Read how they did it. <\/a><\/p>\n<p>Then develop a strategy for your own Facebook Fan Page.\u00a0 If you&#8217;re like most people who are new to Facebook, you find the site confusing.\u00a0 So did I until I invited Christine Buffaloe, my virtual assistant, to present a teleseminar on <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\">11 Ways to Avoid Missed Opportunities on Facebook.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you couldn&#8217;t access the article I mentioned in Tuesday&#8217;s newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it&#8217;s because Ragan Communications moved the article to its paid membership site after 48 hours. I begged them to keep it in the public area of their site, and they agreed.\u00a0 The article\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/how-einstein-bros-bagels-exploded-its-facebook-fan-base\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":0,"footnotes":""},"categories":[643],"tags":[623,695],"class_list":{"0":"post-6057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-facebook","7":"tag-brick-mortar","8":"tag-get-more-facebook-likes","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6057"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6057\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}