{"id":6054,"date":"2015-10-24T16:06:23","date_gmt":"2015-10-24T16:06:23","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6054"},"modified":"2024-05-01T23:14:13","modified_gmt":"2024-05-01T23:14:13","slug":"publicity-tips-event-fundraising-kit","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-event-fundraising-kit\/","title":{"rendered":"Event Fundraising Kit"},"content":{"rendered":"<p style=\"text-align: center\">Issue #962 Oct. 24, 2015<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Event Fundraising Kit<\/li>\n<li>Hot Tips for Emailing Cold Pitches<\/li>\n<li>Publicity for Poetry<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>The most valuable tool in my house costs $1.79. It&#8217;s a <a href=\"https:\/\/web.archive.org\/web\/20151226161450\/http:\/\/www.truevalue.com:80\/product\/Paint-Supplies\/Plaster-Stripping-Adhesive-Tools\/Window-Scrapers-Blades\/Glass-Scraper-Mini\/pc\/13\/c\/197\/sc\/1721\/56026.uts\" target=\"_blank\" rel=\"noopener\">Hyde mini glass scraper<\/a>. I use it for everything: scraping dried gunk off the bottom of casserole dishes, removing tape and paint splotches from windows, and slicing into hard-to-open packages. I&#8217;m buying three more this weekend.<\/p>\n<\/blockquote>\n<h3>1. Event Fundraising Kit<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6058\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/Event-Fundraising-Kit.jpg\" alt=\"Event Fundraising Kit\" width=\"300\" height=\"220\" \/><\/p>\n<p>Planning and marketing a fund-raising event? Don&#8217;t start from scratch.<\/p>\n<p>Use the handy free templates you&#8217;ll find in <strong>The Ultimate Event Fundraising Kit<\/strong>, courtesy of DonorPro, which provides fundraising and donor management software for nonprofits.<\/p>\n<p>In exchange for your name and email address, you&#8217;ll get Excel spreadsheets and Word docs that will help you with:<\/p>\n<ul>\n<li>Forecasting and budgeting\n<\/li>\n<li>A venue search\n<\/li>\n<li>Staying on task\n<\/li>\n<li>How to plan and ask for corporate sponsorships\n<\/li>\n<li>Branding\n<\/li>\n<li>Marketing\n<\/li>\n<li>Post-event<\/li>\n<\/ul>\n<p>The kit includes budgeting sheets, a sample ad, press release template, follow-up survey to participants, cover letter asking for corporate sponsorship, and a sample timeline for event planning. I love the handy golf dictionary cheat sheet that explains everything you need to know to host a golf tournament.<\/p>\n<p>This kit, by the way, is a great example of how to offer free content to build an email list.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20160128064429\/http:\/\/www.donorpro.com:80\/ultimate-event-fundraising-kit\" target=\"_blank\" rel=\"noopener\">Grab your free kit here.<\/a><\/p>\n<h2>2. Hot Tips for Emailing Cold Pitches<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6059\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/Emaili-image-with-finger-on-at-sign.jpg\" alt=\"Emaili image with finger on at sign\" width=\"300\" height=\"213\" \/> You&#8217;ve written a dynamite blog post and want to email an influential blogger or journalist in your niche, hoping she&#8217;ll link to it and put you in front of her millions of readers.<\/p>\n<p>How do you stand out from the glut of emails she receives weekly?<\/p>\n<p>Your pitch must be relevant, timely, creative and credible. Most importantly, you must personalize it.<\/p>\n<p>Check out <strong>HubSpot&#8217;s<\/strong> article <a href=\"http:\/\/blog.hubspot.com\/marketing\/email-outreach-elements-scripts\" target=\"_blank\" rel=\"noopener\">&#8220;How to Write a Perfect Cold Outreach Email: 5 elements to Consider Before Hitting Send.&#8221;<\/a><\/p>\n<p>Follow this advice when you&#8217;re pitching anything.<\/p>\n<h3>3. Publicity for Poetry<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6060\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/Carolyn-Howard-Johnson.jpg\" alt=\"Carolyn Howard Johnson\" width=\"150\" height=\"209\" \/>Authors who write poetry have a tough time marketing it.<\/p>\n<p>But not <strong>Carolyn Howard Johnson<\/strong>, a super-creative Publicity Hound and author of <a href=\"http:\/\/www.amazon.com\/The-Frugal-Book-Promoter-Howtodoitfrugally\/dp\/1463743297\" target=\"_blank\" rel=\"noopener\">The Frugal Book Promoter.<\/a><\/p>\n<p>She reads her poetry on Poets Cafe, a show on KPFK-FM Radio 90.7 in Los Angeles, part of the Pacifica Radio Network.<\/p>\n<p>Carolyn does something else that&#8217;s brilliant. Rather than pitching her poetry book to dozens of journalists and bloggers, she pitches only one poem on a topic that&#8217;s a perfect match for that media outlet.<\/p>\n<p>I created a PDF summarizing her tips and examples, and it&#8217;s a bonus that comes with the video replay of a webinar I hosted this week on &#8220;30+ Places to Find Fiction and Nonfiction Readers in Your Target Market.&#8221; (Note: Journalists are in your target market, too.)<\/p>\n<p>If you missed it, you can <a href=\"https:\/\/publicityhound.com\/shop\/30-places-to-find-fiction-and-nonfiction-readers-in-your-target-market\" target=\"_blank\" rel=\"noopener\">buy the replay and the bonus package from my store.<\/a><\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6061\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/bilbo.jpg\" alt=\"bilbo\" width=\"300\" height=\"225\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=N2_HkWs7OM0&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">Fall in love with Bilbo<\/a>, this Corgi pup, trying to spook a mini pumpkin.<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;Event Fundraising Kit #EventMarketing&#8221;]\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #962 Oct. 24, 2015<\/h3>\n<ol>\n<li>Event Fundraising Kit<\/li>\n<li>Hot Tips for Emailing Cold Pitches<\/li>\n<li>Publicity for Poetry<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6054\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-event-fundraising-kit\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,43,3,580,318,46,328],"class_list":{"0":"post-6054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-book-marketing","10":"tag-book-promotion","11":"tag-canonical-url","12":"tag-email-marketing","13":"tag-event-promotion","14":"tag-event-publicity","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6054"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}