{"id":6025,"date":"2015-10-10T18:44:59","date_gmt":"2015-10-10T18:44:59","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=6025"},"modified":"2024-05-02T15:02:00","modified_gmt":"2024-05-02T15:02:00","slug":"publicity-tips-free-marketing-toolbox","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-free-marketing-toolbox\/","title":{"rendered":"Free Marketing Toolbox"},"content":{"rendered":"<p style=\"text-align: center\">Issue #958 Oct. 10, 2015<br \/> Publisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Free Marketing Toolbox<\/li>\n<li>\u00a0Ask Me Anything This Saturday<\/li>\n<li>Best Way to Connect with Journalists<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>After <a href=\"https:\/\/attendee.gotowebinar.com\/register\/4783591732594607874\" target=\"_blank\" rel=\"noopener\">hanging out with you this morning<\/a>, I&#8217;ll be painting the porch and, literally, watching paint dry so I can paint it again.<\/p>\n<\/blockquote>\n<h3>1. Free Marketing Toolbox<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6027\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/CoSchedule-Toolbox.jpg\" alt=\"CoSchedule Toolbox\" width=\"300\" height=\"149\" \/><\/p>\n<p>Don&#8217;t you love it when I find a goldmine of free tools you can use in your marketing and publicity?<\/p>\n<p><strong>CoSchedule&#8217;s Resource Library<\/strong> includes 23 guides, templates, checklists, worksheets and infographics that will make creating content, and sharing it, easier. You&#8217;ll love:<\/p>\n<ul>\n<li>+180 Power Words Infographic<\/li>\n<li>How to Write a Perfect Blog Post checklist<\/li>\n<li>Pinterest Marketing Infographic<\/li>\n<li>How to Make Money Blogging Infographic<\/li>\n<li>33 Easy Ways to Write a Headline Infographic<\/li>\n<li>Marketing Target Audience Guide<\/li>\n<li>How to Write a Call to Action Guide<\/li>\n<\/ul>\n<p>They&#8217;re all your in exchange for your name and email address. <a href=\"http:\/\/coschedule.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Access them here.<\/a><\/p>\n<h2>2. Ask Me Anything Today<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-6017\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/dog-with-headset-cropped-thats-me-talking-to-you300-300x197.jpg\" alt=\"dog with headset cropped--that's me talking to you300\" width=\"300\" height=\"197\" \/>If you have a burning question about publicity, PR, how to promote your book or build buzz for your business, hang out with me for an hour today, from noon to 1 p.m. Eastern.<\/p>\n<p>It&#8217;s my first free <strong>&#8220;Hang Out with The Hound &amp; Ask Me Anything&#8221;<\/strong> session, and I&#8217;m even picking a fresh bouquet of dahlias from my garden to spruce up the office.<\/p>\n<p>This is not a Google Hangout. It&#8217;s a GotoWebinar session, and you&#8217;ll be able to see me and hear me if you&#8217;re in front of your computer or you have the <a href=\"https:\/\/web.archive.org\/web\/20170726172436\/https:\/\/itunes.apple.com\/us\/app\/gotowebinar\/id898947872?mt=8\" target=\"_blank\" rel=\"noopener\">GotoWebinar app<\/a> on your tablet or mobile phone. If you&#8217;d rather just listen instead of watch, use only your phone to connect. <\/p>\n<p>When you register, feel free to type your question on the registration form. I&#8217;ll also be taking questions live. <\/p>\n<p><a href=\"https:\/\/attendee.gotowebinar.com\/register\/4783591732594607874\" target=\"_blank\" rel=\"noopener\">Register here<\/a> and ask me your burning question.<\/p>\n<p>See you at noon Eastern.<\/p>\n<h3>3. Best Way to Connect with Journalists<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6028\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/press-hat.jpg\" alt=\"press hat\" width=\"300\" height=\"211\" \/>If you want to pitch a traditional journalist, start by searching for them on Facebook, LinkedIn, Twitter and Google+.<\/p>\n<p>Connect with them, read their content, share it with others, be familiar with the kind of content they&#8217;re covering, and THEN pitch.<\/p>\n<p>Save time tracking them down with this <a href=\"https:\/\/web.archive.org\/web\/20231015085650\/https:\/\/muckrack.com\/media-outlets\" target=\"_blank\" rel=\"noopener\">handy chart of Media Outlets<\/a>, courtesy of <strong>MuckRack.<\/strong><\/p>\n<p>Find the media outlet you want to pitch, click on it to review a list of their staff members, and then click on a name to see where you can find them on social sites. <\/p>\n<p>For more details on exactly how to build the relationship, I sell the video replay of my training on <a href=\"https:\/\/publicityhound.com\/shop\/11-fast-free-easy-ways-to-research-the-media-before-you-pitch\" target=\"_blank\" rel=\"noopener\">&#8220;11 Fast, Free, Easy Ways to Research Journalists, Broadcasters &amp; Bloggers BEFORE You Pitch.&#8221;<\/a> When you order it from my store, you get a handy checklist of 11 things you can offer to encourage them to stay in touch with you&#8211;and cover your story.<\/p>\n<h3>4. Hound Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6029\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/10\/compilation-of-videos.jpg\" alt=\"compilation of videos\" width=\"300\" height=\"164\" \/><\/p>\n<p>Watch this compilation of videos showing what dogs do in boots, socks and booties.<\/p>\n[Tweet &#8220;#PublicityTips from @PublicityHound&#8211;Free Marketing Toolbox #freemarketing&#8221;]\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #958 Oct. 10, 2015<\/h3>\n<ol>\n<li>Free Marketing Toolbox<\/li>\n<li>Ask Me Anything Today<\/li>\n<li>Best Way to Connect with Journalists<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p class=\"readmore\"><a href=\"https:\/\/publicityhound.com\/tips\/?p=6025\" rel=\"nofollow\">Read More<\/a><\/p>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/publicity-tips-free-marketing-toolbox\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[580,48,384,36,385],"class_list":{"0":"post-6025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-canonical-url","9":"tag-linkedin","10":"tag-marketing-toolbox","11":"tag-pitching-the-media","12":"tag-rent-my-brain","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=6025"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/6025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=6025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=6025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=6025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}