The Publicity Hound’s
\nTips of the Week
\nIssue #523 Sept. 14, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 60 Ways to be Influential Online<\/p>\n
2. Newspaper Ezines<\/p>\n
3. Oprah’s Opulence Can Fool You<\/p>\n
4. How to Find Content for a B2B Blog<\/p>\n
5. Save the Dates<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. 60 Ways to be Influential Online
\n=====================================<\/p>\n
Struggling to create a brand that stands out from all the rest in
\nthe crowded online world?<\/p>\n
Don’t know what you need to do right now to attract more
\ncustomers and earn greater trust with your prospects?<\/p>\n
Earlier this summer, The Influencer Project, the shortest
\nmarketing conference ever at just one hour, asked 60 top online
\nmarketers to take only one minute and give at least one concise
\nand valuable piece of advice.<\/p>\n
Sixty leaders. Sixty seconds each. Sixty ways to increase your
\nonline influence.<\/p>\n
I found a quick summary of the list at the Hubspot blog at Scan it, and choose two or three things you need to improve. You I’m going to be concentrating on Number 6, “Follow better A fast, easy way to do that is by looking at the Twitter lists of The webinar I conducted last month on “How to Use Twitter Lists & ====================================== When you’re pitching traditional media, it’s all too easy to In Milwaukee, for example, the Biz Times, a local business bi- Readers, including those who don’t subscribe to the print Media websites often have excellent search engine ranking–a big At smaller publications, the editors typically are responsible If your target market includes local businesses or nonprofits, ===================================== Did you hear how Oprah opened the first show of her last season She announced that she’s flying all 300 members of her audience But don’t let Oprah’s opulence fool you.<\/p>\n She knows this economy is hammering households everywhere. That’s A former guest booker for Oprah will give you lots of tips on how Register at http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n ====================================== One of the most frequent complaints I hear from business-to- Truth is, B2B blogs aren’t that much different from blogs written If you struggle to find content for your B2B or consumer blog, If you’re a B2B blogger, stop convincing yourself that your job –Do an audio interview with an industry leader, have it –Write a series of posts, each containing several industry word –When you answer a question on LinkedIn, turn it into a blog The handout, with 98 other ideas and tips on how to write a blog ====================================== Tuesday, Sept. 14 (today): Thursday, Sept. 16: Friday, Sept. 17: Friday, Oct. 1: Wednesday, Dec. 8: ====================================== So you think you can dance with your dog? Thanks to Lois Heinlen http:\/\/www.youtube.com\/watch?v=Nc9xq-TVyHI&feature= DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Great fodder for retweeting:<\/p>\n Catalog lets you search for PR, social media tools Learn how to link surveys & social media at webinar on Sept. 14 ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #523 Sept. 14, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 60 Ways to be Influential Online 2. Newspaper Ezines 3. Oprah’s Opulence Can Fool You 4. How to Find Content for a B2B Blog 5. Save\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,44,36,19,45,5],"class_list":{"0":"post-601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-oprah","10":"tag-pitching-the-media","11":"tag-pitching-to-reporters","12":"tag-pr","13":"tag-publicity-tips","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":43260,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/601\/revisions\/43260"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/tinyurl.com\/theinfluencerproject<\/a><\/p>\n
\ncan even download the free mp3 and transcript.<\/p>\n
\npeople,” and Number 7, “Align yourself with outstanding strategic
\npartners.”<\/p>\n
\npeople who I respect, and then following the people they’re
\nfollowing and paying attention to their tweets. When I find
\nsomebody with whom I want to partner, I’ll call and introduce
\nmyself.<\/p>\n
\nDirectories to Generate Publicity and Build Your Brand” walks you
\nstep-by-step through the process of creating your own Twitter
\nlists, peeking at other people’s lists, spying on your
\ncompetitors, and choosing the five very best Twitter directories
\nwhere journalists and consumers can find you. Read more about
\nwhat you’ll learn how to do at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n2. Newspaper Ezines
\n======================================<\/p>\n
\noverlook email newsletters, or ezines, published by those same
\nmedia.<\/p>\n
\nweekly newspaper, publishes nine ezines devoted to topics such as
\nreal estate, politics, marketing and PR, manufacturing, money and
\nnonprofits. The issues are then archived online.<\/p>\n
\neditions, can subscribe to the ezines for free. These kinds of
\npublications are often scrambling for content. They’re great
\nvehicles for press releases, calendar events and other news that
\ndoesn’t make it into the print editions.<\/p>\n
\nplus for you, particularly if the archives include your press
\nrelease that has a link to your own website or blog.<\/p>\n
\nfor both print and electronic versions. Bigger media outlets have
\nseparate staffs. So check their websites before you pitch.<\/p>\n
\ngetting your story into local business journals is a must. But
\nknowing how to meet and pitch the editors and reporters can be
\ntricky. Paul Furiga, former editor of the Pittsburgh Business
\nTimes, explains how to schmooze with business journalists at live
\nevents, build valuable relationships with them and stay on their
\nradar screens so they call you when they need your expertise.
\nRead more about what Paul will teach you to do at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/usebusiness.htm<\/a><\/p>\n
\n3. Oprah’s Opulence Can Fool You
\n=====================================<\/p>\n
\nyesterday?<\/p>\n
\nto Australia, with pilot John Travolta at the controls. You can
\nread about it here:
\n http:\/\/www.nbcchicago.com\/news\/local-beat\/Oprah-Takes-Audience-
\nDown-Under-102775699.html<\/a><\/p>\n
\nwhy her producers are on the lookout for guests who can explain
\nhow we can look and dress with class, without spending big bucks.
\nIn other words, live the good life like a cheapskate, her
\nAustralia publicity stunt notwithstanding.<\/p>\n
\nto pitch the big TV talk shows when she’s Steve Harrison’s guest
\nduring a teleseminar at 2 and 7 p.m. on Thursday, Sept. 16. It’s
\ncalled “The Three Big Secrets for Getting Booked As a Guest on
\nTop National TV Shows.” I’m a compensated affiliate for this
\nprogram and I know this is one of Steve’s most popular sessions
\nbecause Publicity Hounds who miss it have asked if they can have
\nthe transcript. There’s no transcript, so if you can’t make the
\ncall, recruit somebody to listen and take notes for you.<\/p>\n
\n4. How to Find Content for a B2B Blog
\n======================================<\/p>\n
\nbusiness bloggers is that they can’t find enough content for
\ntheir blogs.<\/p>\n
\nfor consumers. The strategies and tactics are the same: give
\npeople compelling content that helps them solve problems.<\/p>\n
\ncheck out “18 Hot Topics for B2B Blogs” at
\n http:\/\/socialmediatoday.com\/jeremy-victor\/179555\/18-hot-topics-b2b-blogs<\/a><\/p>\n
\nis so difficult. Here are three other ideas, excerpted from the
\nhandout “101 Ways to Find Content for Your Blog” that accompanies
\nthe teleseminar I hosted with Patsi Krakoff on “Time-saving Tips
\nfor Smart Business Blogging”:<\/p>\n
\ntranscribed and present it in Q&A format.<\/p>\n
\ndefinitions for people who don’t understand your lingo.<\/p>\n
\npost.<\/p>\n
\npost, is yours when you buy the CD, MP3 or transcript of the
\nsmart business blogging teleseminar at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/businessblogging.htm<\/a><\/p>\n
\n5. Save the Dates
\n======================================<\/p>\n
\nJoin my partner, Jeanne Hurlbert, for a webinar on how to use
\nsurveys in social media, at 3 p.m. Eastern Time. Register at
\n http:\/\/mixiv.com\/vp\/87944\/18826\/<\/a> and sign up anyway if the time
\nis inconvenient, because she’ll be recording it and you’ll get
\nthe replay link.<\/p>\n
\nTeleseminar on “The Three Big Secrets for Getting Booked As a
\nGuest on Top National TV Shows,” with Steve Harrison, at 2 or 7
\np.m. Eastern Time. Register at
\n http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n
\nI’m speaking at the National Association of Women Business Owners
\nconference on “How to Use Online & Offline Publicity to Promote
\nYour Expertise, Build Your Brand and Boost Your Bottom Line,” at
\nthe Radisson Greentree in Pittsburgh. Members and non-members
\nwelcome. Register at http:\/\/www.nawboday.com Listen to a preview
\ncall I did with Joanne Quinn-Smith of NAWBO at
\n http:\/\/www.talkshoe.com\/talkshoe\/web\/talkCast.jsp?masterId=30986&cmd=tc<\/a><\/p>\n
\nLearn how to dovetail your PR efforts with social media,
\nincluding how to write and distribute social media press
\nreleases. I’m hosting a webinar at 2 p.m. Eastern Time.
\nRegistration details coming.<\/p>\n
\nI’ll be presenting “What to do When Things Go Wrong (or Terribly
\nWrong) with Publicity” as part of Dave Matheson’s virtual
\n“Blockbuster Online Success System” from 8 to 10 Eastern Time.
\nRead all about how the entire program will help you reach a
\nmassive online audience who will love and buy your work. Register
\nat http:\/\/www.1shoppingcart.com\/app\/?af=959543<\/a><\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nof Delaware, Ohio, for sharing this YouTube video of a dog and
\nits owner doing the Meringue, a dance from the Dominican
\nRepublic.<\/p>\n
\nplayer_embedded<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7015<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=440<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"